Programmatic Sales Executive

Euronews; Paris; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

Euronews is Europe’s leading international news media with TV channels and digital platforms across 13 languages. This newly created role in the programmatic sales team, reporting to the Head of Digital Advertising in London, aims to sustain strong growth of programmatic revenue for France.

The candidate will hunt new business and deepen relationships with programmatic buyers in France and neighboring markets.

Qualifications

• Minimum 3 years’ experience in digital programmatic sales.
• Must be fluent in French and conduct meetings in French.
• Understanding of the global programmatic marketplace and value for buyers.
• Experience in sell-side business development and media sales.
• Strong relationships across the digital & programmatic community.
• Experience with ad technologies and data providers.

Responsabilités

• Work with Programmatic Lead to grow France’s share of Euronews programmatic sales.
• Identify and build relationships with programmatic buyers in France and nearby markets.
• Coordinate with Marketing to tailor sales materials for local use.
• Grow awareness of Euronews inventory and drive demand in the marketplace.
• Identify and execute new trading opportunities across desktop, mobile, app, YouTube, and CTV.
• Collaborate with Programmatic Operations and Ad Ops to ensure campaigns hit KPI’s.
• Create custom ad packages for premium partners and support revenue growth in France.
• Represent Euronews at national programmatic and digital events.

Connaissances

Digital programmatic sales

Fluent French

Ad tech knowledge

Industry network

Consultative selling

Excellent communication

Data-driven decisions

Outils

DSPs

DMPs

Measurement vendors

Description du poste

Euronews is Europe’s leading international news media in Europe operating TV channels and digital platforms in 13 languages: Arabic, English, French, German, Greek, Hungarian, Italian, Persian, Polish, Portuguese, Russian, Spanish and Turkish.

Euronews TV is available to more than 400 million households in 160 + countries via cable, digital satellite and terrestrial windows. 82% of Europe’s homes access Euronews TV channel. Euronews content is also distributed on websites, mobile apps, smart TV and social media. Euronews enjoys the trust of half of Europeans**.

In 2016, Euronews launched Africanews, the first pan-African multilingual news channel. Euronews also offers its expertise worldwide: in Europe with its affiliate channels Euronews Bosnia, Euronews Georgia, Euronews Albania, Euronews Serbia, Euronews Romania, Euronews Bulgaria and Euronews Montenegro bringing the total number of languages covered by Euronews to twenty.

Euronews locations

The headquarters of Euronews is in the centre of Lyon, in a flagship HQ that opened in 2015. We recently also opened an office in the heart of Brussels with a continued focus on independent journalism and highlighting European stories with a local standpoint.

Euronews London are based in Knightsbridge with international multiplatform sales, pre-sales support and operations. There are further offices in Paris, Germany, Singapore and Dubai.

To learn more about us in 30 seconds: https://vimeo.com/750389745/25cdf43f27

Please also visit: https://jobs.euronews.com

Job summary

This is an important addition and newly created role within the programmatic sales team reporting to the Head of Digital Advertising in London and carries the responsibility to continue the solid growth of programmatic sales revenue, specifically for the French market. This appointment will suit an entrepreneurial character to hunt new business and increase programmatic sales within France.

Main Responsibilities

• Work closely with our existing Programmatic Lead to develop a strategy in growing the current share of Euronews existing programmatic sales activity in France.
• Identify new and build on your existing relationships with programmatic buyers initially in France, then in neighboring markets such as Switzerland through regular meetings, calls and recommendations. You will coordinate strategic initiatives with selected partners.
• Liaise with marketing to review and adapt all sales material related to programmatic selling that this role will use locally.
• Grow awareness and generate demand around our ad inventory offer and create a reputation of innovation for Euronews in the marketplace.
• Identify and execute new trading opportunities, including PMP’s and guaranteed deals across our entire portfolio of inventory including desktop, mobile web, app, YouTube Inventory and CTV
• Work closely with our Programmatic Operations Manager and our dedicated Programmatic Ad Ops Specialist to collaborate and ensure that all sold campaigns deliver in full and hit the KPI’s set.
• Work with the Programmatic Lead to build custom ad packages for premium programmatic partners and support revenue growth in France initially and surrounding markets.
• Evangelize Euronews at national Programmatic and digital events to act as a brand ambassador by attending and representing our media.

Skills

• Minimum 3 years’ experience in digital programmatic sales is a must, preferably from a media owner with an extensive list of trading desk/agency/client direct contacts in Paris and the wider French market.
• Must be a fluent French speaker and conduct all meetings and calls in French.
• Have a good understanding of the global programmatic marketplace and where Euronews can add value to buyers.
• Experience in sell-side business development and media sales
• Strong relationships across the digital & programmatic community
• Experience with ad technologies/platforms such as DSPs, DMPs, measurement vendors (e.g. fraud, viewability, etc.) and data providers
• Consultative selling skills with the ability to anticipate and overcome concerns by positioning value propositions in relation to client needs.
• Actively attend key industry events in Paris and follow trends/emerging ad technologies
• Excellent communication skills with an ability to address business and technical audiences
• Ability to adapt and work in a small but entrepreneurial atmosphere
• Ability to foster relationships and address internal and external client issues
• Ability to make data-driven decisions
• Able to collaborate cross-functionally and communicate effectively with colleagues at all levels in the organization.

Other information

Location: London, UK or Paris, France

• Position based in Paris office or in London but comfortable with frequent trips to France

Applications will be dealt with utmost confidentiality and will be strictly reserved for the use of this specific recruitment.