Product Owner – Hypertargeting

AbbVie Inc; Rungis; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

AbbVie Inc. recherche un Product Owner de Hypertargeting basé à Rungis pour superviser un portefeuille de produits technologiques qui soutiennent la stratégie de marketing. Vous serez responsable de la gestion de produits, de la création de feuilles de route visant à transformer les processus d'engagement client. Ce rôle exige une solide expérience en gestion de données et en technologies de marketing, ainsi que la capacité de travailler efficacement avec des équipes interfonctionnelles. Rejoignez-nous pour jouer un rôle essentiel dans la transformation numérique de nos traitements.

Prestations

Salle de sport sur site

Restaurant d'entreprise

Workspace flexible

Qualifications

• 7+ années d'expérience dans le marketing et la gestion des données.
• Expérience avec Salesforce Marketing Cloud et Palantir est souhaitée.
• Capacité à collaborer avec des équipes interfonctionnelles.

Responsabilités

• Gérer le portefeuille de produits technologiques pour le marketing.
• Créer des feuilles de route pour aligner les besoins commerciaux et technologiques.
• Optimiser les stratégies de personnalisation basées sur les données.

Connaissances

Gestion de produits marketing

Analyse des données

Personnalisation

Segmentation des clients

Formation

Bachelor en marketing, informatique ou domaine connexe

Outils

Salesforce Marketing Cloud

Palantir Foundry

Adobe Experience Manager

ServiceNow

JIRA

Description du poste

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio.

For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok.

Job Description

The AbbVie Business Technology Solutions (BTS) team shapes the digital transformation necessary for our treatments to positively impact patients’ lives. In the role of Product Owner of Hypertargeting, you’ll tackle complex challenges as you develop and diversify your professional experiences while helping others grow and develop their skills. You will report directly to the Business Relationship Manager.

This role can be based anywhere in Europe or in the United-States (US)

Major Responsibilities:

• Manage technology portfolio products such as Audience Builder and NBA Suggestions which support our Customer Engagement model and Marketing Automation strategy through definition of customer segmentation and personalization strategies.
• Responsible for planning and overseeing a portfolio of technology products from ideation to operation; including securing cross-functional alignment on project scope, benefits, cost, and timeline. Expected to work effectively across various IT shared services teams, external Agencies, and other Commercial business stakeholders.
• Proactively understand the business strategies and the technology needs of the business. Identify current and emerging business needs and evaluate technology solutions to balance short-term and long-term objectives. Understand both data and technology capabilities already in use across AbbVie and recommend appropriate application within their product portfolio.
• Lead the creation of data and technology roadmaps to support the strategic needs of their product. Ensure alignment between evolving business needs and corporate technology strategies within our technology ecosystem. Propose, initiate, and lead programs that transform processes or technology capabilities.
• Lead engagement with business teams to define and implement products strategies aligned with business goals.
• Leverage products within portfolio to create personalized experiences across various channels and touchpoints.
• Continuously optimize personalization strategies based on data analysis and performance metrics.

Toos and skills you will use in this role:

• Palantir Foundry Audience Builder and NBA Suggestions.
• Salesforce Marketing Cloud for automated customer journey.
• Exposure to Adobe Experience Manager (Web Portals), Veeva CRM, Mass-email and other channels
• ServiceNow, JIRA, Mural Boards for handling SDLC processes.
• Microsoft Office tools (PowerPoint, Excel, Word, Teams etc.)

Qualifications

• Bachelor's degree in marketing, business, information technology, data analytics or a related field with 7+ years experience.
• Proven experience in data management (preferably Foundry) and marketing automation technology platform (preferably Salesforce Marketing Cloud) in designing and implementing data management processes and automated customer journeys technology solution across digital channels.
• Strong understanding of customer and interaction data
• Proficiency in configuring and managing customer journeys in Salesforce Marketing Cloud's Journey Builder.
• Proficiency in using technology tools and platforms for data analysis and segmentation (e.g., CRM systems, data analytics tools, marketing automation platforms).
• Strong experience with data science, personalization and segmentation capabilities via any customer profile tool.
• Familiarity with data analytics and reporting tools to measure and optimize customer journey performance.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.

Additional Information

Whatever your area of expertise: medical, regulatory, market access, human resources, legal, marketing, communication... at AbbVie, you will find exciting challenges and opportunities to explore new career paths.

From a practical point of view and daily work life: currently located in Rungis, the headquarters of AbbVie France will be relocated to 5/13 Boulevard, 92100 Boulogne-Billancourt by the end of 2025. The new premises along the Seine will host the France and Europe teams, both therapeutic and aesthetic, in two newly renovated seven-story buildings within a campus of four buildings.

Each floor will be equipped with meeting rooms and relaxation areas to promote collaboration and informal exchanges. The premises will also have outdoor spaces, including a green inner courtyard and a private rooftop with a view of the Seine, exclusively for AbbVie employees.

Numerous services will be offered on-site: car and motorcycle parking with electric charging stations, bicycle storage, company restaurant, gym, and concierge service.

Located in a dynamic and lively district with many amenities, our future offices will be easily accessible by public transports with subway line 9, RER C, and buses 126, 189 and 289 stations nearby.

Since 2015, AbbVie has been recognized as a Great Place to Work. We are in the top 5 companies where it is good to work. We are also one of the few companies to be awarded the “Best Workplace for Women” award, which recognizes the abilityof companies to take into account major societal issues such as gender equality.

At AbbVie, we value work-life balance. We offer the possibility to work from home up to 2 days a week, according to the modalities defined in our collective agreement. Join us to be part of a diverse and collaborative team.

Find more information about benefits at AbbVie France by clicking here: https://www.abbvie.fr/rejoindre-abbvie/la-vie-chez-abbvie/avantages.html

You can find us at www.abbvie.com - www.abbvie.fr. Follow @abbvie on LinkedIn, X (ex Twitter) et YouTube.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html