Product Marketing Specialist MF Permanent contract

Sociabble; Paris; Sur place; EUR 40 000 - 80 000; Plein temps

Résumé du poste

Une entreprise innovante et dynamique à Paris recherche un Responsable Marketing Produit pour rejoindre son équipe. Dans ce rôle, vous serez au cœur de la stratégie de croissance, en collaborant avec plusieurs départements pour développer des solutions sur mesure et augmenter les revenus. Vous aurez l'opportunité de façonner la narration et la stratégie de vente pour des fonctionnalités clés, tout en participant à des événements et en formant les équipes de vente. Rejoignez une société certifiée comme un excellent lieu de travail, offrant un environnement flexible et hybride, des formations continues, et des avantages axés sur le bien-être. Si vous êtes passionné par le marketing et la technologie, cette opportunité est faite pour vous.

Prestations

Vouchers de restaurant Edenred

Bonus de vacances

RTT

Plateforme de bénéfices Leeto

Formations personnalisées

Événements d'équipe

Partenariat avec Tree Nation

Qualifications

• Plus de 2 ans d'expérience en marketing produit avec un fort accent sur la vente.
• Capacité à gérer plusieurs projets tout en maintenant une qualité élevée.

Responsabilités

• Établir des stratégies go-to-market pour des fonctionnalités spécifiques.
• Collaborer avec des équipes pour créer des campagnes de communication.

Connaissances

Expérience en vente

Marketing

Service client

Compétences en communication

Démos de produit

Gestion de produit

Développement de produit

Utilisation d'outils AI modernes

Formation

Diplôme en marketing ou domaine connexe

Outils

ChatGPT

Description du poste

You will become part of the Product Marketing team based in Paris and you'll work closely with Victor, head of the team, who will ensure you have all the tools for success.

The Product Marketing Manager plays a crucial role in driving company growth by expanding revenue with existing client accounts and ensuring we provide tailored solutions for new ones. You will collaborate closely with teams across Marketing, Product, Customer Success, and Sales to craft the narrative, positioning, and sales strategy for specific product features within the Sociabble platform. In this role, you will be directly responsible for increasing revenue on the go-to-market features you manage such as our Enterprise Video & Audio Rewards and Ask AI offers.

You will:

1. Establish yourself as a go-to-market expert internally and externally for Sociabble with a focus on specific product features (e.g. Enterprise Video & Audio, Ask AI Rewards, etc.). Your role will entail driving and monitoring revenue growth for the specific go-to-market segment you oversee.
2. Participate in the development and expansion of the Sales Enablement strategy and materials. Shape the narrative and educate the sales, pre-sales, and customer success teams on how to effectively present and sell your go-to-market feature. Attend client-facing meetings to demonstrate our features and gather feedback from potential and current customers.
3. Formulate and implement effective go-to-market strategies for new and existing features. Define marketing and sales channels, establish business targets, analyze the competitive landscape, shape the pricing strategy, outline market positioning, and key differentiators.
4. Collaborate with cross-functional teams to create comprehensive communication and marketing campaigns that clearly communicate the features' value and functionality. This involves developing social media posts, ad campaigns, landing pages, SEO positioning, and more. You'll work closely with the marketing team to bring these initiatives to life.
5. Contribute to cross-feature Product Marketing activities including our monthly product release notes showcasing the latest evolutions to customers, roadmap presentations, analyst report analysis, and market research on specific business verticals.
6. Play a key role in boosting product and feature adoption. Collaborate with the Knowledge team to offer the right training to end-users and implement targeted popups and notifications to increase awareness of new features. Develop product-led growth initiatives to foster upsell opportunities on existing accounts.
7. Co-organize events including webinars, training sessions, workshops, roadmap presentations, beta tester launches, and tutorials aimed at promoting Sociabble to both current and potential clients.
8. Monitor the performance and business impact. Foster a sense of urgency within various teams, gather KPIs, track different touchpoints, monitor the sales deals, and conduct frequent updates with various stakeholders to make necessary strategy adjustments.

Qualifications: The ideal Candidate

1. You have a strong background in product marketing (over 2 years) or previous experience in offer development, demonstrating your ability to position, promote, and drive revenue growth for products.
2. You're sales-oriented and enjoy engaging directly with clients. You excel at pitching product value, hosting demos, and gathering actionable insights from audience feedback.
3. Your keen marketing eye and meticulous attention to detail allow you to provide precise, effective feedback on everything from visuals to blog posts, sales decks, landing pages, and more.
4. You're highly organized and proactive, capable of managing multiple projects simultaneously without sacrificing quality.
5. Your excellent interpersonal skills enable you to collaborate effectively with diverse stakeholders, driving impact both internally and externally.
6. You thrive in an autonomous role, taking charge of communication plans, training initiatives, and revenue generation for specific product features with enthusiasm.
7. You're adept at leveraging modern AI tools like ChatGPT to refine, craft, and generate innovative ideas.
8. Proficiency in English (minimum C1) and French (C1) is essential, ensuring smooth coordination and communication in our international setting.

Additional Information:

Join an international Scale-Up SaaS that's certified as a Great Place to Work and as a Best Workplace for 2023.

Explore your new role with personalized and comprehensive onboarding followed by workshops, Friday trainings, and year-round training sessions!

Enjoy benefits designed for your wellbeing at work: beyond healthcare and transportation coverage, benefit from Edenred restaurant vouchers, a vacation bonus, RTT, and the Leeto benefits platform.

Find your perfect balance with hybrid and flexible work, all while reuniting with your team in our stunning offices in the heart of Paris.

Connect with your colleagues through numerous events: afterworks, team buildings, town halls.

Choose a committed company: partnership with Tree Nation where each Sociabble employee plants trees to offset their CO2 emissions.

Embody our values: kindness, ambition, humility. At Sociabble, we are Bootstrappers.

Important information before applying:

Permanent Position

Based in Paris

All your information will be kept confidential according to EEO guidelines.

Remote Work: Employment Type:

Key Skills

Sales Experience, Marketing, Customer Service, Communication skills, Military Experience, Retail Sales, Product Demos, Customer Support, Product Management, Product Development, Unity, Microscopy

Department / Functional Area: Marketing

Experience: years

Vacancy: 1