Product Marketing Specialist (M / F) â Permanent contract

Sociabble; Paris; Hybride; EUR 50 000 - 70 000; Plein temps

Résumé du poste

Sociabble recherche un Product Marketing Manager à Paris pour rejoindre son équipe. Le candidat idéal aura plus de 2 ans d'expérience en marketing produit, sera orienté vers les ventes et capable de gérer plusieurs projets. Ce rôle implique la collaboration avec diverses équipes pour développer des stratégies de mise sur le marché et surveiller la performance des produits.

Prestations

Santé et bien-être

Couverture des transports

Vouchers de restaurant Edenred

Bonus de vacances

RTT

Plateforme de bénéfices Leeto

Qualifications

• Plus de 2 ans d'expérience en marketing produit ou développement d'offres.
• Orienté vers les ventes et capable de gérer plusieurs projets.
• Compétences interpersonnelles excellentes pour collaborer avec divers acteurs.

Responsabilités

• Établir des stratégies de mise sur le marché pour les fonctionnalités de produit.
• Collaborer avec les équipes pour créer des campagnes de communication.
• Surveiller la performance et l'impact commercial des fonctionnalités.

Connaissances

Sales experience

Marketing

Communication skills

Customer Service

Product demos

Description du poste

You will become part of the Product Marketing team based in Paris and you'll work closely with Victor, the head of the team, who will ensure you have all the tools for success.

The Product Marketing Manager plays a crucial role in driving company growth by expanding revenue with existing client accounts and providing tailored solutions for new ones. You will collaborate with teams across Marketing, Product, Customer Success, and Sales to craft the narrative, positioning, and sales strategy for specific product features within the Sociabble platform. In this role, you will be directly responsible for increasing revenue on the go-to-market features you manage, such as our Enterprise Video & Audio Rewards and Ask AI offers.

You will:

1. Establish yourself as a go-to-market expert internally and externally for Sociabble, focusing on specific product features (e.g., Enterprise Video & Audio, Ask AI, Rewards). Your role will include driving and monitoring revenue growth for the segment you oversee.
2. Participate in developing and expanding the Sales Enablement strategy and materials. Shape the narrative and educate sales, pre-sales, and customer success teams on how to effectively present and sell your go-to-market features. Attend client-facing meetings to demonstrate our features and gather feedback from potential and current customers.
3. Formulate and implement effective go-to-market strategies for new and existing features. Define marketing and sales channels, establish business targets, analyze the competitive landscape, shape the pricing strategy, and outline market positioning and key differentiators.
4. Collaborate with cross-functional teams to create comprehensive communication and marketing campaigns that clearly communicate the features' value and functionality. This includes developing social media posts, ad campaigns, landing pages, SEO positioning, and more, working closely with the marketing team.
5. Contribute to cross-feature Product Marketing activities, including monthly product release notes, roadmap presentations, analyst report analysis, and market research on specific business verticals.
6. Play a key role in boosting product and feature adoption by collaborating with the Knowledge team to offer training to end-users, implementing targeted popups and notifications, and developing product-led growth initiatives to foster upsell opportunities on existing accounts.
7. Co-organize events such as webinars, training sessions, workshops, roadmap presentations, beta tester launches, and tutorials to promote Sociabble to current and potential clients.
8. Monitor performance and business impact by gathering KPIs, tracking touchpoints, monitoring sales deals, and conducting regular updates with stakeholders to adjust strategies as needed.

Qualifications: The ideal candidate

• Has over 2 years of experience in product marketing or offer development, demonstrating ability to position, promote, and drive revenue growth for products.
• Is sales-oriented and enjoys engaging directly with clients, pitching product value, hosting demos, and gathering insights from feedback.
• Has a keen marketing eye and meticulous attention to detail, providing precise and effective feedback on visuals, blog posts, sales decks, landing pages, etc.
• Is highly organized and proactive, capable of managing multiple projects simultaneously without sacrificing quality.
• Possesses excellent interpersonal skills to collaborate effectively with diverse stakeholders, driving impact internally and externally.
• Thrives in an autonomous role, taking charge of communication plans, training initiatives, and revenue generation for specific features with enthusiasm.
• Is adept at leveraging modern AI tools like ChatGPT to refine, craft, and generate innovative ideas.
• Proficiency in English (minimum C1) and French (C1) is essential for smooth coordination and communication in our international setting.

Additional Information:

• Join an international Scale-Up SaaS company certified as a Great Place to Work and Best Workplace for 2023.
• Enjoy personalized onboarding, workshops, Friday trainings, and year-round training sessions.
• Benefit from wellbeing-focused perks, including healthcare, transportation coverage, Edenred restaurant vouchers, vacation bonus, RTT, and the Leeto benefits platform.
• Work flexibly with hybrid and remote options while reuniting with your team in our Paris offices.
• Participate in numerous company events such as afterworks, team building, and town halls.
• Support our partnership with Tree Nation, where each employee plants trees to offset CO2 emissions.

Our values: kindness, ambition, humility. At Sociabble, we are Bootstrappers.

Recruitment process:

1. Video interview (45 mins) via Teams with Louisa, Talent Acquisition.
2. Manager interview (1h30) with Victor, Head of Product Marketing.
3. Simulation (1h) at our Paris office with Victor and Jean-Louis, CEO.

Important information before applying:

• Permanent position based in Paris.
• All information will be kept confidential according to EEO guidelines.

Remote work and employment type:

Key Skills:

Sales experience, Marketing, Customer Service, Communication skills, Military experience, Retail sales, Product demos, Customer support, Product management, Product development, Unity, Microscopy

Department / Functional Area: Product Marketing

Experience: Years

Vacancy: 1