Product Marketing Manager H/F

GEODIS; Levallois-Perret; Sur place; EUR 45 000 - 65 000; Plein temps

Résumé du poste

Un leader mondial de la logistique recherche un Spécialiste Produit et Offres Logistiques pour rejoindre son équipe Marketing. Ce rôle essentiel implique le développement et la mise en œuvre de stratégies marketing, en collaborant avec divers départements pour garantir que les produits répondent aux attentes des clients. Les candidats doivent avoir un diplôme de niveau Master et une expérience en logistique, idéalement dans l'un des secteurs industriels.

Qualifications

• Minimum 3 ans d'expérience dans un poste similaire.
• Expérience en logistique (entreposage, transport intérieur).
• Maîtrise de l'anglais requise.

Responsabilités

• Définir les composants de l'offre avec les leaders de marché.
• Gérer le cycle de vie du produit de la conception au lancement.
• Produire des briefs et des listes cibles pour les campagnes.

Connaissances

Compétences en communication

Pensée stratégique

Leadership de projet

Mentalité orientée vente

Formation

BAC+5 en affaires ou domaine similaire

Description du poste

Fonctions Support - Marketing & communication

The Logistics Product & Solution Offering Specialist is part of the Marketing Department, specifically within the Market Intelligence and Product team. She/He is responsible for developing and implementing marketing strategies for specific products or services within the company's portfolio.

This role involves collaborating with the Market Intelligence and Business Analyst team members to understand customer needs and market trends, as well as working with VP Vertical Markets and Global Account Managers to develop and launch new products. The specialist also manages the product lifecycle from conception to launch and beyond.

The Logistics Product & Solution Offering Specialist plays a crucial role in driving the growth and success of GEODIS's products by ensuring they meet customer needs and stand out in the competitive logistics market.

Missions

• Define, in collaboration with vertical market leaders, the components of the offer that address customer pain points, challenges, and needs.
• Highlight offer differentiation.
• Define the Value Proposition.
• Translate the offer into high-level content.
• Produce briefs and target lists for go-to-market and digital campaigns.

Requirements:

• Master's Degree (BAC+5) in Business or related field, with a minimum of 3 years in a similar position.
• Logistics experience in areas such as warehousing, domestic transport, or freight forwarding for industrial markets is essential.
• Sales-driven mindset.
• Strong communication skills to bridge the gap between field feedback and customer value-driven offers.
• Strong command of English.
• Strategic thinking with the ability to convert data into relevant information for B2B customers.
• Project leadership skills with the ability to interact effectively across various functions and hierarchical levels.

Language requirements: BAC+5 / Master’s Level proficiency in English.