Product Marketing Manager

Locala; Paris; Hybrid; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Fair and competitive compensation package

Health insurance

Hybrid work policy with a monthly allowance

State-of-the-art products

Eco-friendly benefits

Global retreats and company events

Classpass

Job summary

A dynamic tech company in Paris is seeking a skilled Product Marketing Content Manager to enhance product content and drive adoption. The role involves creating engaging interactive demos and one-pagers, managing the Content Hub, and collaborating with Sales for content rollouts. Ideal candidates will have 2+ years in marketing content production within a tech or B2B environment, strong storytelling skills, and a proactive mindset towards adoption and improvement. The position supports a hybrid work model and offers competitive compensation.

Qualifications

• 2+ years of experience in producing marketing content in a tech/B2B/SaaS environment.
• Ability to turn complex features into clear narratives.
• High quality of visual and written output required.

Responsibilities

• Create interactive demos and marketing content.
• Manage the internal Content Hub and its strategy.
• Collaborate with Sales Enablement to drive content adoption.

Skills

Product storytelling

Marketing content production

Visual and copy craft

Sales sensitivity

Continuous iteration mindset

Tools

Arcade

Loom

Figma

Canva

Google Suite

HubSpot

Salesforce

Job description

The opportunity

To scale Locala’s product-driven differentiation externally (and boost adoption internally), we’re hiring a Product Marketing Content Manager reporting to the Product Marketing Director in Paris to build a measured, centralized, and frequently updated ecosystem of product-led content, with interactive demos as the North Star asset.

You’ll be at the heart of how Locala Planning is explained, showcased, adopted, and remembered.

Your mission

Build Locala’s Product Story Machine for Locala Planning: create “wow effect” product content (interactive demos, demo videos, one-pagers, feature decks), run the internal Content Hub that distributes them, and drive measurable adoption with Sales Enablement and Marketing.

Your responsibilities

1) Create best-in-class product-led assets (core focus)

• Build and maintain interactive demos (Arcade) showcasing Locala Planning capabilities and core use cases.
• Produce demo videos (Loom) and high-quality feature one-pagers / mini-decks that translate product value into crisp, sales-ready narratives.
• Create smart variations by objective, country, feature, and when relevant, vertical.
• Keep assets aligned with product reality and GTM narrative (you’ll own the craft; Product Marketing owns the strategy).

2) Own Locala’s Content Hub and its roadmap

• Take full ownership of Locala’s internal Content App: structure, discoverability, content governance, analytics.
• Build a scalable operating model: templates, roadmap, versioning, refresh cadence, contributor workflow.
• Improve how the hub supports the full GTM journey (in collaboration with Enablement).

3) Drive adoption and make content “actually used”

• Partner closely with Sales Enablement to roll out content: “asset of the week”, playbooks, internal comms, short trainings, best-case examples.
• Build an adoption feedback loop: collect field insights, track usage by region/country, iterate continuously.
• Establish a simple measurement framework in year 1 (usage/adoption/productivity), then progressively connect it to pipeline influence in year 2.

Your profile

Must-have

• ~2+ years of experience producing marketing content in a tech/B2B/SaaS environment (or equivalent).
• Strong product storytelling skills: you can turn a complex feature into a clear, convincing narrative.
• High bar for craft (visual + copy): structured, sharp, modern, “wow effect” output.
• English fluent: the role is global.
• A “measure & improve” mindset: you care about adoption, usage, and continuous iteration.

Nice-to-have

• Experience in adtech/martech/data products.
• Familiarity with interactive demo tools (Arcade, Storylane, Navattic…).
• Sales sensitivity or prior exposure to sales workflows (prospecting, follow-ups, objection handling).

Portfolio required: if you can, please include a portfolio (or examples) showing relevant work: demos, decks, videos, one-pagers, product-led campaigns, enablement assets, or structured content systems.

Arcade, Loom, Figma, Canva, Google Suite, HubSpot, Salesforce, Gemini (advanced), and optional workflow automation tools (Make/n8n). You’ll have direct access to Product Marketing leadership, Sales Enablement, Brand Design, and Marketing teams for cross-functional initiatives.

About our perks

• Fair and competitive compensation package
• Health insurance
• Hybrid work policy with a monthly allowance
• State-of-the-art products
• Eco-friendly benefits
• A vibrant company life: global retreats, afterworks, holiday season party, breakfasts
• Classpass

Our corporate social responsibility (CSR) is an integral part of our culture and global strategy (e.g., refurbished equipment initiatives, partnerships supporting reforestation and circular economy, energy-efficient offices, charity engagement, and a global DE&I committee).

At Locala, we are committed to diverse and inclusive hiring and to promoting equal opportunities throughout our processes and beyond. This role is open to everyone regardless of origin, gender, religion, disability, or background.