Product Marketing Manager

Gameloft; Paris; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A leading gaming company in Paris is looking for a Product Marketing Manager who will play a critical role in defining the marketing strategy for both new and live games. The ideal candidate will work closely with cross-functional teams to execute launch plans and ensure cohesive marketing campaigns. This position offers the opportunity to make significant contributions to the success of popular game franchises and exciting new titles.

Qualifications

• Experience in product marketing, preferably in the gaming industry.
• Strong analytical skills to monitor trends and performance.
• Ability to work collaboratively across multiple teams.

Responsabilités

• Define marketing positioning and execute launch plans for new games.
• Manage store publishing and collaborate with various marketing teams.
• Identify moments for live game activations and propose innovative campaigns.

Connaissances

Marketing strategy

Market analysis

Collaboration

Marketing campaign management

Description du poste

If you’re looking for an exciting challenge opportunity and want to work with a group of bold and talented people, don’t hesitate and join us in Paris (HQ)!

As a Product Marketing Manager, you will have a pivotal role in bridging the game development team and our wider marketing organization. You will be instrumental in shaping the go-to-market strategy for both exciting new game titles and our portfolio of live games. This is a unique opportunity to contribute to the success of beloved franchises and new experiences.

What it means on a daily basis

• Definecompellingmarketingpositioningandexecutecomprehensivelaunch plans for newgames,includingmarketanalysis,USPs,targetaudience insights,pre-order, launchday, andongoinglivemarketingstrategies.
• Manage storepublishing,collaboratewithmarketing teams (Community, PR, UA,Influencers, ASO), andcultivatestrongrelationshipswithlicensorstoensurecohesivecampaignsandsynergisticopportunities.

Live Game Marketing & Roadmap

• Identifykey moments for livegameactivations,conceptualizeandpresent innovative marketingcampaigns,coordinatemarketing experts toexecutetheannualroadmap, andmaintainstronglicensorrelationshipsfor asset validation and collaboration.
• Developand manage the discountcalendaracrossall platforms, set discountrates,leveragepromotionaltools,conductA/Btesting, and monitor sales performance torecommend optimizations.
• Monitorindustrytrends in gaming and marketing, andanalyzedata toextractkey insights for thegamedevelopmentteam.

Who would you be working with

You will collaborate closely with the Product Marketing Lead and cross-functional teams such as Influence, Paris studio, Insights, Finance...

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