Product Marketing Manager

Lamacompta; Mérignac; Sur place; EUR 50 000 - 80 000; Plein temps

Résumé du poste

Une entreprise SaaS en pleine croissance recherche un Product Marketing Manager pour renforcer son équipe. Vous serez responsable de la stratégie de mise sur le marché, de l'activation des ventes et de l'analyse des besoins du marché. Ce rôle vous permettra de travailler sur des projets passionnants et d'influencer la stratégie de croissance de l'entreprise. Si vous avez une expérience solide dans le marketing produit et un esprit stratégique, rejoignez-nous pour façonner l'avenir d'Oncrawl.

Prestations

Flexibilité de travail

Valeurs fortes et culture d'équipe dynamique

Qualifications

• 5–9 ans d'expérience en marketing produit ou en soutien aux ventes.
• Connaissances en meilleures pratiques de mise sur le marché.
• Capacité à traduire des fonctionnalités techniques en histoires à valeur ajoutée.

Responsabilités

• Construire et maintenir des ressources pour l'équipe de vente.
• Créer des messages différenciés adaptés aux segments de clients.
• Orchestrer les lancements de produits et assurer l'alignement interne.

Connaissances

Stratégie de mise sur le marché

Communication écrite et verbale

Analyse de marché

Description du poste

Job Opportunity at Oncrawl!

As Product Marketing Manager, your mission is to help our sales team win more — with sharper messaging, better tools, and customer insights that resonate. You’ll take ownership of go-to-market strategy, enable the Sales team with impactful resources, and ensure our product positioning is clear, competitive, and effective across touchpoints.

Why Join Oncrawl?

• Join a fast-growing SaaS company recognized in the SEO and data analytics space.
• Work on an exciting product with a passionate, collaborative team.
• Help shape the future of Oncrawl’s market strategy and growth.
• Enjoy great flexibility (remote-friendly), strong values, and a dynamic team culture.

Responsibilities:

• Sales Enablement: Build and maintain pitch decks, battlecards, one-pagers, comparison sheets, and objection-handling content. Enable the sales team through playbooks, internal briefings, and win/loss insight sessions. Gather regular feedback from Sales and improve resources accordingly. Align closely with Sales leadership to understand evolving needs and field realities. Train and support the sales team to improve win rates and shorten sales cycles.
• Messaging & Positioning: Craft differentiated messaging tailored to personas and segments. Turn complex product features into compelling customer-facing value. Ensure consistency across all touchpoints: website, content, sales materials.
• Go-To-Market Execution: Own and orchestrate product launches: strategy, cross-functional coordination, messaging rollout, internal alignment. Ensure new features are understood, adopted, and leveraged in the sales cycle. Define success metrics and report on GTM performance.
• Market & Buyer Insights: Conduct market research and analysis to understand customer needs, industry trends, and competitor positioning. Help refine personas and map buyer journeys based on real conversations. Feed learnings back into product positioning and sales strategy. Partner closely with Product to influence roadmap priorities, user research, feature adoption, and release processes.
• Growth & Product-Market Fit: Analyze product-market fit signals and identify opportunities to improve adoption, retention, and market penetration. Partner with stakeholders to evolve packaging and messaging for growth. Keep an eye on churn drivers and leverage insights to fuel strategic decisions.

Qualifications:

• 5–9 years of experience in product marketing, content marketing, or sales enablement (preferably in a B2B SaaS/tech company).
• Strong knowledge of go-to-market strategy, positioning, and sales enablement best practices.
• Ability to translate technical features into customer-facing stories with business value.
• A strategic thinker with a hands-on mindset and strong business sense.
• Excellent written and verbal communication skills in English (French is a plus).