Product Marketing Manager

Insight Technology Search; Bordeaux; Hybride; EUR 70 000 - 90 000; Plein temps

Résumé du poste

A leading technology recruitment firm in France is seeking an experienced Product Marketing Manager to drive growth in advanced display technologies. The successful candidate will bridge engineering and sales teams, define market strategies, and lead product launches. Ideal applicants have at least 10 years in product marketing, a strong technical background, and excellent communication skills in English and French. This role offers a collaborative culture and opportunities for significant professional impact.

Qualifications

• Minimum 10 years of product marketing experience in tech industries.
• Strong understanding of B2B markets and customer behaviours.
• Proven ability to transform complex concepts into market messages.

Responsabilités

• Understand product portfolio to resonate with target customers.
• Collaborate on pricing strategies and marketing plans.
• Lead product launches aligned with business objectives.
• Monitor market trends to inform product positioning.
• Create integrated marketing campaigns for product adoption.

Connaissances

Product Marketing

Technical Background

Customer Orientation

English Communication

French Communication

Formation

Master’s degree in Marketing, Business Administration, or Engineering

Description du poste

Product Marketing Manager

Location : Grenoble

Hybrid : 3 days onsite

Product Marketing Manager – Advanced Display Technologies

About the Company

Insight Technology Search is assisting an innovative leader in high-performance display solutions, delivering cutting-edge visual technologies for applications ranging from wearable devices and medical equipment to industrial imaging systems and smart eyewear. Their products are trusted worldwide for their precision, durability, and exceptional image quality.

The Role

We are seeking an experienced Product Marketing Manager to join the dynamic team and help drive the growth of their advanced display product lines. You will act as the bridge between the engineering, sales, and customer-facing teams, ensuring the technology reaches the right markets with the right message.

You’ll be responsible for defining market strategies, managing product lifecycles, and ensuring successful launches that align with overall business objectives. This position is ideal for someone with a strong technical background, excellent commercial instincts, and a passion for market innovation.

Top 5 Essential Requirements :

• Proven track record in Product Marketing (minimum 5 to 7 years, ideally 10+)
• Solid technical background in Semiconductors or Embedded Systems
• Customer facing, market-orientated mindset with strong communication skills
• English and French language skills
• Must be EU citizen

Key Responsibilities

Deeply understand our product portfolio and identify features and benefits that resonate with target customers.

Collaborate with cross-functional teams to develop competitive pricing strategies and impactful go-to-market plans.

Lead and coordinate product launches, ensuring alignment with company growth objectives.

Monitor market trends, customer needs, and competitive activity to inform product positioning.

Define and manage the product roadmap in partnership with product and engineering teams.

Create and implement integrated marketing campaigns that boost awareness and adoption.

Identify new business opportunities and develop plans to expand market presence.

Develop clear value propositions, messaging frameworks, and sales enablement materials.

Represent the company at industry events, customer visits, and partner meetings.

Build and nurture relationships with key ecosystem partners.

Qualifications

Master’s degree in Marketing, Business Administration, Engineering, or related field.

At least 10 years of product marketing experience within technology-driven industries, preferably in semiconductors, electronics, or optical systems.

Strong understanding of B2B markets, customer behaviours, and competitive landscapes.

Proven ability to transform complex technical concepts into compelling market messages.

Experience analysing data to guide decision-making and measure campaign success.

Creative thinker with a track record of developing impactful marketing initiatives.

Excellent communication and presentation skills in English.

Strong team player with cross-departmental collaboration experience.

Comfortable working in a fast-paced, evolving environment and solving complex challenges.

Why you should apply?

You’ll be part of a forward-thinking team shaping the future of visual technology. The role and company offers a collaborative culture, opportunities for international exposure, and the chance to work on products that have a real impact across multiple industries.

Apple via the LinkedIn add or send me, Michelle an email with your updated CV to : [e-mail] to learn more!