Product Marketing Director - CDD xfm

Doctolib; Paris; Hybride; EUR 60 000 - 100 000; Plein temps

Résumé du poste

An established industry player is seeking a Product Marketing Director to lead strategic initiatives across various healthcare segments. This role involves collaborating with diverse teams to enhance user satisfaction, drive product adoption, and execute comprehensive go-to-market strategies. You will leverage your extensive experience in SaaS marketing to influence key business metrics and ensure impactful product positioning. Join a company that values diversity and innovation, and play a pivotal role in shaping the future of healthcare access. If you're passionate about making a difference and possess strong leadership skills, this opportunity is for you.

Prestations

Fix bonus on objectives

Diversity and inclusion initiatives

Flexible working hours

Qualifications

• 10 years of experience in marketing, with 5 in strategic roles within SaaS.
• Strong leadership and stakeholder engagement skills.

Responsabilités

• Define and implement action plans for growth and retention.
• Conduct market research and monitor competitor movements.

Connaissances

Digital Marketing

B2B Sales

Marketing

Customer Segmentation

Market Research

Lead Generation

Storytelling

Copywriting

Formation

Bachelor's Degree

Master's Degree

Outils

Pardot

HubSpot

Description du poste

Doctolib is looking for a Product Marketing Director for a CDD of 8 months from April to November 2025 (ideally) as replacement for maternity leave. As a Product Marketing Director, you will be in charge of 4 business segments: Generalist doctor market, Specialist doctor market, Dentist market, and Partnership. Your team will define and implement action plans to maximize growth, retention, satisfaction, and usage. Your 2 north stars KPIs will be NPS and ARR. You will be the voice of our 100,000 healthcare professionals. You will work with various teams at Doctolib on a day-to-day basis: Product, Design, Marketing, Sales, Ops, and Data.

You will be part of Doctolib's French leadership team, work directly with Exco members, report to the VP Growth, and lead a team of 9 experienced and amazing people. You will have a strong leadership role internally to implement a culture of User & Product centricity while delivering strong business impact.

What you'll do

The role of Product Marketing at Doctolib includes the following missions:

• Be the voice of the customers by conducting research on doctors' needs, pain points, and behaviors.
• Monitor market dynamics and competitor movements to provide strategic recommendations for maintaining market advantage or suggest partnership and M&A.
• Partner with Product Management (PM) to identify and capitalize on market gaps and opportunities.
• Bring strong convictions on what products are needed to create value and usage.
• Support PM in the related work during 1 / product building (discovery & delivery) and 2 / product prioritization.
• Develop & own the positioning strategy on the French market that differentiates our solutions vs all alternatives.
• Define our product offer pricing & packaging.
• Create & maintain powerful value prop & messaging frameworks that resonate with target personas.

Usage & Satisfaction

• Monitor and analyze product usage and satisfaction metrics to identify opportunities for increased adoption & engagement by doctors.
• Develop and execute strategies to improve doctors' satisfaction and reduce churn.
• Partner with PM to translate usage insights into product improvements and feature adoption campaigns.

Growth plan

• Design comprehensive go-to-market strategies with 360 launch plans to reach our yearly growth plan (FR budget in Gross ARR and Net ARR).
• Monitor key business KPI # clients & penetration; net & gross MRR incl. leads meetings and CVR; growth profitability to ensure growth of the doctors' market segment and design right Sales Ops & Marketing actions.
• Ensure successful launches and campaigns through 360 coordination.

Product

• Marketing Growth
• Brand & Content
• Public Affairs
• Legal
• Sales Ops
• Customer Support teams.
• Partner with Brand & Content Marketing to develop impactful campaigns and content that support product launches and adoption and increase doctors' satisfaction.
• Partner with Global Product Knowledge to support product training on the French market.

Who are you

If you don't meet all the requirements below but believe this opportunity matches your expectations and experience, we still encourage you to apply!

• You have 10 years of experience.
• You have 5 years of experience in leading Strategic or Product Marketing teams in SaaS business launching new products or delivering go-to-market strategy.
• You have experience engaging multiple stakeholders and can bring together multiple functions to get things done in a fast-moving environment.
• You are highly results/action-oriented, well-structured, analytical, and fact-based.
• You have strong storytelling & copywriting skills.
• You are passionate about both our products and our users.
• You recognize yourself in the core Doctolib competencies: Grit, Result-oriented, Team player.
• You speak French and English fluently.

Job details

• Duration: 8 months (ideally April - Nov)
• Full Time
• Workplace: Levallois (3 days of onsite presence)
• Remuneration: fix bonus on objectives (according to your profile)

At Doctolib, we believe in improving access to healthcare for everyone regardless of where you come from or what you look like. This translates into our recruitment process: Doctolib is an equal opportunity employer. We don't just accept diversity at Doctolib, we respect and celebrate it!

The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib or refer someone you know regardless of your and their gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. If you have a disability, let us know if there's any way we can make the interview process smoother for you!

Required Experience:

Director

Key Skills

Digital Marketing, B2B Sales, Marketing, Pardot, Marketing Automation, Customer Segmentation, HubSpot, Multichannel Marketing, Market Research, Affiliate Marketing, Social Media Management, Lead Generation.