Product Expert

BYD Europe; Courbevoie; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A leading multinational in electric vehicles seeks a Marketing Specialist in France to engage in product localization and market strategy. This role requires a strong background in business practices, at least 5 years of experience in the automotive industry, and fluency in both English and French. Join BYD Europe and contribute to building a zero-emission future.

Qualifications

• At least 5 years of experience in a similar role, preferably in the automotive industry.
• Fluent in English and French; Chinese is a plus.

Responsabilités

• Engage in product localization projects and identify market requirements.
• Handle product requests from stakeholders and collaborate with teams.
• Participate in local product campaigns and provide market analysis.

Connaissances

Analytical Skills

Communication

Customer-Oriented Mindset

Attention to Detail

Formation

Bachelor's or Master's in Business, Marketing, Engineering

Description du poste

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. It operates in four core fields: IT, automotive, new energy, and rail transit, and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions, BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV, located in Schiedam, Netherlands, is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of electric vehicles, including all-electric cars, buses, and forklift trucks.

About BYD France

BYD France is the French National Sales Company of BYD Europe BV and BYD Co., Ltd. It offers a range of electric vehicles, including all-electric cars, buses, and forklifts. BYD is expanding its operations in France to support a growing portfolio of electric vehicle projects.

Responsibilities:

1. Actively engage in product localization projects in the French market, helping to identify market requirements and uncover consumer insights to develop products meeting target audience needs.
2. Handle product requests from stakeholders such as user groups, dealers, and local authorities or associations. Collaborate with R&D, Sales, Business Planning, and Marketing teams to convert requests into product implementations aligned with our strategy.
3. Participate in local product campaigns, such as test drive events and user engagement activities, to refine product propositions and increase awareness among potential customers.
4. Provide local market analysis, consumer insights, and competitor benchmarking to European and France NSC teams, aiding in marketing strategy development.
5. Support activities like compliance testing and product training during the early stages of new passenger car model launches in Europe, ensuring regulatory compliance and trade requirements.

Requirements:

• Bachelor’s or Master’s degree in Business, Marketing, Engineering, or related fields
• At least 5 years of experience in a similar role, preferably within the automotive industry (OEM experience is a plus)
• Strong passion for products, curiosity about innovation, and a customer-oriented mindset
• Excellent analytical skills and attention to detail
• Clear communication skills and ability to work in cross-functional teams
• Fluent in English and French (spoken and written); Chinese is a plus