PR & Influence Manager Japan (M/F)

Sézane; Paris; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

Une entreprise de mode innovante, Sézane, recherche un Responsable des Relations Presse pour son marché japonais. Le candidat idéal aura une solide expérience en PR, une grande compréhension des médias sociaux japonais et des compétences en gestion de projets pour assurer la visibilité de la marque. Intéressé par un environnement dynamique où chaque jour apporte de nouveaux défis ? Postulez dès maintenant !

Qualifications

• 3-5 ans d'expérience en PR ou marketing d'influence dans la mode ou le lifestyle.
• Compréhension approfondie des plateformes de médias sociaux japonais.
• Capacités exceptionnelles de gestion de projets et attention portée aux détails.

Responsabilités

• Développer et exécuter des stratégies de marketing d'influence adaptées au marché japonais.
• Gérer les relations VIP et les programmes de cadeaux.
• Surveiller les indicateurs de performance des campagnes.

Connaissances

Gestion de projets

Création de relations

Stratégie PR

Compréhension des médias sociaux japonais

Analyse des tendances numériques

Marketing d'influence

Description du poste

More than ten years ago, I dared to imagine the first French fashion brand to be born online... Les Composantes, which has since become Sézane.

My priorities haven't changed since then: to innovate and to put people, creativity, quality and service at the heart of everything we do.

To continue to co-construct the next chapter and beyond, we are looking for creative, organized and agile talents, who share our passion to perpetually improve all that can be.

Sézane is a playground which resembles no other, your job today won't be the same as yesterday, and probably nothing like tomorrow. If that appeals to you, we can't wait to hear from you!

Sézane continues to develop its presence in France and internationally. We are looking for the talent of a Press Relations Manager for the Japanese Market to join us on a permanent contract. This position is based in Paris (75).

The main responsibilities are :

• Develop and execute PR and influencer marketing strategies tailored to the Japanese market
• Build and maintain relationships with key Japanese influencers, content creators, and opinion leaders, and oversee campaigns from concept to execution
• Coordinate with our local PR agency to maximize brand visibility in Japanese media
• Manage VIP relations, including gifting programs and exclusive activations
• Monitor campaign KPIs and provide insights to optimize future initiatives
• Manage PR and influencer marketing budgets effectively
• Stay current on Japanese social media trends and influencer landscape
• Collaborate with central marketing and e-commerce teams to ensure consistent brand messaging
• Provide translation support for website content, newsletters, and social media ads

• 3-5 years of experience in PR, influencer marketing, or communications within fashion or lifestyle industries
• Deep understanding of Japanese social media platforms, digital trends, and consumer behavior
• Excellent relationship-building skills with the ability to develop authentic connections with influencers and partners
• Strategic thinker with proven success managing impactful PR and influencer campaigns
• Strong project management abilities with exceptional attention to detail
• Passion for the fashion industry and alignment with Sézane's brand values and aesthetic
• Proactive and entrepreneurial mindset with the ability to work independently
• Fluency in either French or English and Fluency in Japanese is required

Sézane recruits and values all talents, whatever your gender, age, nationality, culture, religious beliefs or sexual orientation.

If this role and Sézane speaks to you, apply now ! ;)