PPC Specialist

Self Money Care; France; Remote; EUR 42,000 - 65,000; Full time

Benefits offered by this job

100% remote work

Competitive salary

Inclusive work environment

Career growth opportunities

Professional development

Collaborative team culture

Full-time opportunity

Job summary

Self Money Care, on behalf of a partner, is seeking a PPC Specialist based in France to manage and optimize paid media campaigns across Google Ads, Microsoft Ads, and social platforms. This remote, full-time role emphasizes data-driven optimization and ROI-focused decisions.

You will own planning, execution, performance analysis, and collaboration with content, analytics, and web teams to drive qualified traffic and conversions while continuously improving ROAS.

Qualifications

• Bachelor's degree or equivalent practical experience in Marketing/Business/Communications.
• At least 3 years of hands-on PPC and paid media campaign management.
• Strong knowledge of Google Ads (search, display, remarketing).
• Experience with Google Analytics and tag management systems.
• Proficiency in Excel/Sheets with formulas, pivot tables and data analysis.
• Strong analytical and problem‑solving skills for data-driven decisions.
• Excellent written communication and ad-copywriting skills.
• Familiarity with landing page optimization, A/B testing, and CRO.
• Strong organizational and time-management skills for multiple campaigns.

Responsibilities

• Define campaign objectives, KPIs, budgeting and bidding strategies.
• Build, launch, and manage campaigns across Google Ads, Microsoft Ads, and social platforms.
• Develop compelling ad copy and test variations and messaging.
• Monitor performance metrics and adjust bids, budgets and targeting.
• Collaborate with content, design, and dev teams to optimize landing pages and journeys.
• Implement tracking: conversions, UTMs, pixels, GA, and tag manager.
• Prepare weekly/monthly/quarterly performance reports and insights.
• Forecast traffic, leads, and ROI using historical data and trends.
• Share learnings across marketing channels and drive best practices.
• Stay updated on platform updates and new automation opportunities.

Skills

PPC management

Google Ads

Analytics

Excel

Data analysis

A/B testing

CRO

Campaign optimization

Communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Tag Manager

Microsoft Ads

Meta Ads

LinkedIn Ads

SEMrush

Ahrefs

Optimizely

Unbounce

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a PPC Specialist based in France.

Join a dynamic digital marketing environment where data-driven strategies and creative thinking come together to deliver measurable business growth.
As a PPC Specialist, you will manage and optimize paid advertising campaigns across search engines and social media platforms to drive qualified traffic, generate leads, and increase conversions.
You will take ownership of campaign planning, execution, performance analysis, and budget management while continuously improving return on investment.
Working closely with performance marketers, content creators, analytics specialists, and web teams, you will help align paid media initiatives with broader marketing objectives.
Your expertise in analytics, testing, and conversion rate optimization will support smarter decisions and sustainable campaign performance.
This remote, full-time opportunity offers an environment where experimentation, collaboration, and continuous learning are encouraged.
You will have the opportunity to shape campaign strategies, identify new growth opportunities, and make a tangible impact on digital marketing results.

Accountabilities

As a PPC Specialist, you will oversee the end-to-end management of paid media campaigns, combining strategic planning, hands‑on execution, and performance optimization to achieve marketing and business goals.

• Campaign strategy and planning: Define campaign objectives, KPIs, audience targeting, budget allocations, and bidding strategies. Conduct keyword research, competitive analysis, and audience segmentation to identify growth opportunities.

• Campaign setup and execution: Build, launch, and manage paid campaigns across Google Ads, Microsoft Ads, and relevant social media platforms, including search, display, shopping, and remarketing campaigns.

• Ad creation and testing: Develop compelling ad copy, organize campaign structures, and test different creative variations, extensions, audiences, and messaging to improve engagement and conversion rates.

• Performance monitoring and optimization: Track key metrics such as click‑through rate (CTR), cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), impressions, and conversions. Adjust bids, budgets, and targeting based on performance insights.

• Conversion rate optimization: Collaborate with content, design, and development teams to improve landing pages, forms, messaging, and user journeys. Use analytics and behavioral insights to identify opportunities for higher conversion rates.

• Tracking and analytics: Implement and maintain accurate conversion tracking, UTM parameters, advertising pixels, Google Analytics, and tag management systems to ensure reliable measurement and reporting.

• Reporting and insights: Prepare weekly, monthly, and quarterly performance reports, analyze attribution and funnel performance, and present actionable recommendations to relevant stakeholders.

• Budget management and forecasting: Monitor advertising spend, maintain budget pacing, and forecast traffic, leads, conversions, and ROI using historical data and market trends.

• Cross‑functional collaboration: Share performance insights and best practices across marketing channels, ensuring paid media activities align with SEO, content, and broader digital marketing initiatives.

• Continuous improvement: Stay informed about advertising platform updates, industry trends, and emerging technologies. Test new channels, formats, tools, and automation opportunities to improve campaign efficiency and scalability.

Requirements

We are looking for an analytical, proactive, and results‑oriented digital marketing professional with hands‑on PPC experience, strong technical knowledge, and the ability to translate campaign data into effective optimization strategies.

• A bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

• At least 3 years of hands‑on experience managing PPC and paid media campaigns.

• Strong working knowledge of Google Ads, including search, display, and remarketing campaigns.

• Experience with Google Analytics, tag management systems, conversion tracking, and campaign measurement.

• Proficiency in Microsoft Excel or Google Sheets, including formulas, pivot tables, and data analysis.

• Strong analytical and problem‑solving skills, with the ability to interpret performance data, identify trends, and make evidence‑based decisions.

• Excellent written communication and ad‑copywriting skills, with an understanding of how messaging influences engagement and conversions.

• Familiarity with landing page optimization, A/B testing, and conversion rate optimization (CRO).

• Strong organizational and time‑management skills, with the ability to manage multiple campaigns, prioritize competing tasks, and meet deadlines.

• Effective communication and collaboration skills to work with cross‑functional teams and present insights to stakeholders.

• Curiosity and adaptability, with a commitment to continuous learning and staying current with digital advertising developments.

Preferred qualifications:

• Experience with Microsoft Advertising, Meta Ads (Facebook and Instagram), LinkedIn Ads, or other paid media platforms.

• Familiarity with e‑commerce and shopping campaigns.

• Experience with tools such as SEMrush, Ahrefs, WordStream, Optimizely, or Unbounce.

• Exposure to automated bidding strategies, advertising scripts, or API‑based campaign management.

• Knowledge of attribution models, multi‑touch attribution, and advanced marketing analytics.

• Google Ads and/or Google Analytics certifications.

Benefits

• 100% remote work: Work from anywhere, subject to the role's location requirements.

• Competitive salary: Receive a competitive compensation package.

• Inclusive work environment: Join a supportive workplace that values diverse perspectives and collaboration.

• Career growth opportunities: Develop your expertise and progress professionally within digital marketing.

• Professional development: Expand your knowledge of advertising platforms, analytics, and performance optimization.

• Collaborative team culture: Work alongside professionals across performance marketing, content, analytics, and other digital functions.

• Full‑time opportunity: Enjoy a dedicated role with opportunities to contribute to ongoing marketing initiatives and long‑term growth.