Google Ads Optimization Specialist

Agency Enterprise; France; Remote; EUR 210,000 - 250,000; Full time

Benefits offered by this job

Premium pay

Remote-first (France)

Enterprise accounts

Senior team

Certification support

Job summary

Agency Enterprise in Europe delivers large-scale paid media programs for leading brands with a senior, data-driven approach. The Google Ads Optimization Specialist role focuses on diagnosing inefficiencies, audits, bid strategy refinement, and budget reallocation to unlock incremental growth.

You will own audits across Search, Shopping, Performance Max, Display, Video and measurement, manage substantial monthly budgets, collaborate with managers, analysts, and creatives, and drive CPA, ROAS, and

Qualifications

• 4+ years of hands-on Google Ads experience with a focus on optimization of existing large-scale accounts.
• Proven track record improving CPA, ROAS, and conversion volume on accounts spending $50K+ per month.
• Deep expertise across Search, Shopping, Performance Max, Display, Video, and Demand Gen.
• Strong proficiency in account auditing, restructuring, bid strategy management, and budget allocation.
• Expert knowledge of conversion tracking validation, Google Analytics 4, Google Tag Manager, and attribution modeling.
• Experience with auction insights analysis, search term optimization, and audience refinement.
• Advanced skills in Looker Studio and Excel / Google Sheets for performance analysis and forecasting.
• Excellent written and verbal communication skills in English, with experience presenting findings to stakeholders.

Responsibilities

• Conduct comprehensive audits of enterprise Google Ads accounts and implement restructuring to improve efficiency.
• Refine bid strategies and reallocate budgets to maximize ROI across portfolios.
• Perform in-depth search term analysis, audience refinement, and creative testing coordination.
• Provide landing page recommendations and coordinate with stakeholders for optimization.
• Monitor and own efficiency metrics including CPA, ROAS, and conversion quality on large monthly budgets.

Skills

Google Ads optimization

Account auditing

Bid strategy management

Budget allocation

Conversion tracking validation

Google Analytics 4

Looker Studio

Excel/Google Sheets

English communication

Enterprise accounts

Tools

Looker Studio

Google Tag Manager

Excel/Sheets

Job description

Agency Enterprise is a performance-focused digital marketing agency delivering large-scale paid media programs for leading brands across Europe and international markets.

We specialize in Google Ads strategy, advanced optimization, and analytics-driven growth. Our approach combines senior expertise, structured testing frameworks, and transparent reporting to deliver sustained, measurable improvements in efficiency and revenue.

Joining Agency Enterprise means working with high-budget accounts, sophisticated tracking infrastructure, and a senior team that values precision, ownership, and professional excellence.

Role Description

We are hiring an experienced Google Ads Optimization Specialist to improve performance across a portfolio of established enterprise accounts.

This is a dedicated optimization role for a practitioner who excels at diagnosing inefficiencies and unlocking incremental growth. You will be responsible for full account audits, restructuring, bid strategy refinement, budget reallocation, search term analysis, audience optimization, creative testing coordination, and landing page recommendations.

You will manage significant monthly budgets within corporate account structures, collaborate with account managers, analysts, and creative stakeholders, and take full ownership of efficiency metrics including CPA, ROAS, and conversion quality.

The ideal candidate has deep technical expertise, a structured analytical approach, and proven experience operating in corporate environments with monthly invoicing and credit lines.

Qualifications

Required:

• 4+ years of hands-on Google Ads experience with a focus on optimization of existing large-scale accounts
• Proven track record improving CPA, ROAS, and conversion volume on accounts spending $50K+ per month
• Deep expertise across Search, Shopping, Performance Max, Display, Video, and Demand Gen
• Strong proficiency in account auditing, restructuring, bid strategy management, and budget allocation
• Expert knowledge of conversion tracking validation, Google Analytics 4, Google Tag Manager, and attribution modeling
• Experience with auction insights analysis, search term optimization, and audience refinement
• Advanced skills in Looker Studio and Excel / Google Sheets for performance analysis and forecasting
• Excellent written and verbal communication skills in English, with experience presenting findings to stakeholders

Corporate Accounts and Credit Lines (Required)

• Hands-on experience optimizing corporate Google Ads accounts operating on monthly invoicing
• Working knowledge of Google Ads credit lines, including limit planning, spend pacing, and reconciliation
• Experience coordinating with Google Ads account representatives on billing, escalations, and strategic support
• Proficiency in MCC management, access governance, and policy compliance for enterprise structures
• Understanding of corporate reporting cycles, budget approvals, and month-end financial processes

Preferred

• Active Google Ads certifications in Search, Shopping, Display, and Measurement
• Experience with Google Ads Scripts, automated rules, and bulk optimization workflows
• Background in e-commerce, lead generation, or B2B optimization programs
• Experience with incrementality testing, experiment design, and statistical evaluation
• Familiarity with French and broader EMEA markets, including multi-currency and localized campaigns
• Knowledge of first-party data strategies, enhanced conversions, and offline conversion imports
• Full ownership of optimization outcomes and efficiency gains
• Structured, detail-oriented, and data-driven working style
• Ability to identify root causes and prioritize high-impact actions
• Clear and professional communication of technical insights
• Proactive testing mindset with high standards for accuracy and compliance
  

What We Offer

• Premium compensation starting at €210,000+ annually, plus performance-based incentives
• Remote-first role based in France with flexible working hours
• Portfolio of established enterprise accounts with meaningful budgets
• Senior collaborative team across strategy, analytics, and creative
• Professional development, certification support, and access to advanced tools and data infrastructure