Pet Food Brand Manager

Archer Daniels Midland; Vannes; Sur place; EUR 45 000 - 65 000; Plein temps

Résumé du poste

A leading company in nutrition is seeking a Brand Manager to enhance their pet food brands in France. This dynamic role entails developing effective brand strategies, executing integrated marketing campaigns, and leveraging consumer insights to drive growth. The ideal candidate has a strong background in brand management and extensive experience in the FMCG sector, with a focus on collaboration and innovation.

Qualifications

• At least 8 years of experience in brand and product management ideally in the FMCG or food sectors.
• Proven track record of successful campaign development and execution.
• In-depth knowledge of the French market including consumer behavior and trends.

Responsabilités

• Develop and execute brand strategies to grow market share and revenue.
• Lead the development and execution of integrated marketing campaigns.
• Utilize consumer insights and market research to guide brand strategy.

Connaissances

Digital Marketing

Marketing

Management Experience

Analysis Skills

Project Management

Product Management

Branding

Formation

Masters degree in business marketing or a related field

Outils

Microsoft Powerpoint

Description du poste

Are you passionate about marketing and branding Do you thrive on challenging the status quo and discovering unique ways to drive business growth Are you skilled at building strong trustworthy relationships and managing multiple stakeholders to deliver the best solutions If so this opportunity might be the perfect fit for you.

We are seeking a motivated Brand Manager to lead our pet food brands (Everland Wolpy and Equilibrio) in France.

In this dynamic role you will be responsible for developing and executing brand strategies that connect with consumers driving brand growth increasing market share and ensuring alignment with global brand guidelines. Your focus will be on creating and implementing integrated campaigns across all consumer touchpoints (in-store online and offline) maintaining consistent brand messaging and driving consumer engagement. Additionally you will support the roll-out of these campaigns in Poland and Spain collaborating with internal and external agencies and local partners for seamless and impactful market execution.

Responsibilities : 1. Brand Growth :

• Execute brand strategies to grow market share and revenue in key product categories and ranges in the French market.
• Analyze market trends consumer behavior and competitor activities to generate actionable insights that maintain the brands competitive edge.
• Partner with sales teams to enhance product visibility availability and performance across all distribution channels.

2. Brand Activation Campaigns :

• Lead the development and execution of 360-degree integrated marketing campaigns across all touchpoints including in-store digital social media events press and outdoor advertising.
• Collaborate with agencies and external partners to design impactful campaigns that align with the brand vision.
• Ensure a consistent and engaging brand experience across all platforms and consumer interactions.
• Oversee the product portfolio to ensure it meets market demands and optimizes sales opportunities.
• Work with the product development team to identify new opportunities and refine existing offerings based on consumer insights.
• Coordinate product launches to ensure they align with overall brand strategy.

4. Budget Management :

• Efficiently manage the brand marketing budget to maximize the return on investment (ROI) from all campaigns and initiatives.

5. Cross-Functional Collaboration :

• Collaborate with teams in sales marketing supply chain and product development to align strategies and ensure seamless execution.
• Build strong relationships with external partners (agencies media outlets etc.) to implement brand initiatives effectively.

6. Consumer Insights and Performance Tracking :

• Utilize consumer insights and market research to guide brand strategy and improve performance.
• Analyze campaign data to evaluate effectiveness reporting key performance indicators (KPIs) to leadership regularly.
• Stay informed about competitive activities and emerging consumer trends to refine brand strategies continuously.

7. Innovation and Trends :

• Identify opportunities for brand innovation by staying updated on industry trends evolving consumer preferences and technological advancements.

Education and Experience :

• Masters degree in business marketing or a related field.
• At least 8 years of experience in brand and product management ideally in the FMCG or food sectors with expertise in 360 brand activation campaigns.
• Proven track record of successful campaign development and execution.
• In-depth knowledge of the French market including consumer behavior market trends and competitive dynamics.
• Excellent communication skills with the ability to adapt and craft compelling brand messaging.
• Strong financial acumen to manage budgets and deliver ROI-focused initiatives.
• Demonstrated project management skills capable of leading cross-functional teams and managing external agency relationships.
• International experience and / or experience in the pet food or agri-food industry is a plus.

Leadership Skills :

• Collaborative team player with a strong commitment to the brand and its goals.
• Positive proactive and creative mindset bringing energy and enthusiasm to every project.
• Analytical problem solver with a deep understanding of consumer needs.
• Entrepreneurial spirit adaptability and resilience in a fast-paced environment.
• Skilled at engaging and influencing stakeholders across internal teams and external partnerships.

Languages :

• Strong proficiency in French (oral and written).
• Advanced English skills to collaborate with international teams and stakeholders.

About ADM

At ADM we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations a complete portfolio of ingredients and solutions to meet any taste and a commitment to sustainability we give customers an edge in solving the nutritional challenges of today and tomorrow. Were a global leader in human and animal nutrition and the worlds premier agricultural origination and processing company. Our breadth depth insights facilities and logistical expertise give us unparalleled capabilities to meet needs for food beverages health and wellness and more. From the seed of the idea to the outcome of the solution we enrich the quality of life the world over. Learn more at .

Required Experience :

Manager

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Employment Type : Full Time

Experience : years

Vacancy : 1

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