Performance Marketing Specialist - (US & Canada Markets)

At Instapro group, we’re proud to be the market leaders in Europe and Canada, connecting homeowners with skilled tradespeople.

Our mission is clear: to become the most reliable and trusted way to hire a tradesperson, providing exceptional experiences for both customers and professionals. We’ve achieved remarkable growth so far, but we’re driven to accelerate even faster, making an impact in one of the last big industries transitioning to digital-first. Joining Instapro group means being part of a team that’s shaping the future of home services.

As the Performance Marketing Specialist for the Northern American market, you will play a key role in driving growth and profitability through expertly managed paid search campaigns. You will have the opportunity to work on high-impact initiatives, shaping how we connect with both sides of our marketplace—homeowners and tradespeople. Within the paid search team, we are committed to consistently improving performance while exploring new opportunities to innovate and expand.

Reporting directly to the Paid Search Director, your responsibilities will include:

1. Owning the day-to-day management and optimization of Google Ads and Microsoft Ads campaigns, ensuring they deliver maximum profitability.
2. Conducting in-depth keyword research, running ad copy tests, and analyzing performance to continually improve profitability and ROI.
3. Partnering with our Product and Analytics teams to implement advanced tracking, reporting, and actionable insights.
4. Collaborating with the Creative team to produce compelling and effective ad assets that resonate with our target audience.
5. Staying ahead of the curve by monitoring industry trends, testing new strategies, and exploring untapped opportunities for paid search growth.

This role gives you the chance to make a real impact while working in an environment that encourages innovation and data-driven experimentation. Your contributions will directly shape the success of our paid marketing efforts in these markets.

Minimum Requirements:

1. 2-5 years of experience in Paid Search Marketing, specifically with Google Ads and Microsoft Ads.
2. Experience with budget management, bid optimization, and performance tracking.
3. Analytical mindset with a focus on data-driven decision-making.
4. Native written and verbal communication skills in English.

Nice to have:

1. Experience with display or video advertising as a supplementary skill.
2. Experience with marketplace management.
3. Familiarity with conversion rate optimization (CRO) techniques.

Why you’ll enjoy working at the Instapro Group:

You can make an Impact. Joining Instapro Group is an opportunity to help crack the code in one of the last big industries to become digital-first. We’re leaders in our markets, yet small enough for everyone to make a real difference.

We care. We don’t believe in one size fits all. Whether it’s flexibility in your working hours, your location, or opportunities to advance and grow, you’ll find a supportive and open culture designed to help our team members thrive.

These are the benefits you'll enjoy:

1. Highly competitive salary package.
2. Hybrid work environment.
3. Temporary work from abroad policy.
4. Mental health support.
5. Regular team and social events.
6. Further benefits depending on location.

These are the values that guide everything we do:

1. We put integrity first. We are authentic, transparent, and respectful.
2. We are all stewards. We are stewards of the company on behalf of all stakeholders.
3. We follow the evidence. We are objective, evidence-based, and pragmatic in our decision-making.
4. We never stop learning. We are open-minded and curious.
5. We win together. We collaborate and earn trust with our colleagues.
6. We are inclusive. We are committed to building a diverse and inclusive company.

Read our values in full here.

Interested in applying? Submit your application below and we will get back to you.