Performance Marketing Manager M/F

Agicap; Lyon; Sur place; EUR 50 000 - 60 000; Plein temps

Résumé du poste

An established industry player is seeking a Performance Marketing Manager to join their Demand Generation team in Lyon. This role is pivotal in driving traffic, leads, and revenue through innovative marketing strategies. You will plan and execute paid acquisition campaigns across various channels, collaborate with creative teams to produce compelling content, and analyze campaign performance to optimize results. This dynamic environment offers the chance to work with a passionate team dedicated to reshaping financial management for SMEs. If you thrive in a high-growth setting and are eager to make a significant impact, this opportunity is perfect for you.

Qualifications

• 3-5 years in performance marketing, ideally in a SaaS or scale-up environment.
• Ability to work with decision-makers in a fast-paced organization.

Responsabilités

• Develop and implement strategies for traffic and lead generation.
• Optimize campaigns and collaborate with Sales for alignment.

Connaissances

Performance Marketing

Customer Acquisition

ABM Strategies

Lead Generation

Data Analysis

Stakeholder Management

B2B Marketing

Multilingual Communication

Formation

Bachelor's Degree in Marketing or related field

Outils

HubSpot

Description du poste

Created in Lyon in 2016 by three French entrepreneurs, Agicap is one of the fastest scale-ups in Europe, with over 8000 customers, 550 employees and fast revenue growth (7x between 2021 and 2024). Agicap is part of the FT120, rewarding the most promising startups in France.

Agicap allows CEOs and Finance teams of SMBs and Mid-Market companies to efficiently manage and forecast their cash flow, pay their suppliers and get paid.

Cash is King, and Agicap fundamentally reshapes the way companies manage one of their greatest pain points.

Our ambition is to become the global financial management solution for SMEs and Mid-Market companies worldwide.

We have raised €145M since our creation, with prestigious VC funds including AVP, Greenoaks, Partech and BlackFin, with a last round in November 2024.

These additional resources further fuel our product innovation, allowing us to grow significantly the team by welcoming new talents and accelerating our international expansion across Europe. We are now over 500 people.

We believe our success comes from our highly passionate and dedicated teams, committed to building a company where people can grow and build their careers. We are constantly looking for great talents, aiming for excellence and ready to join our ambitious adventure!

As part of the Demand Generation team, you will be responsible for:

Developing and implementing strategies to generate traffic, leads and revenue through Demand Generation, ABM and LeadGen initiatives. You will optimize Customer Acquisition Cost (CAC) and payback time while ensuring a strong alignment with our Sales team working towards the company targets.

As a Performance Marketing Manager at Agicap, your scope will involve:

• Plan, execute and iterate marketing paid acquisition and ABM strategies across several channels including SEM, Display, Paid Social, Video, and others.
• Work together with the Studio, Brand & Content Teams to develop high-quality copies and creatives, with regular reporting on their performance.
• Develop a nuanced understanding of our target customers and product through research and insights. Define and adjust accordingly key audiences, create impactful ads and account-specific messaging that resonate with our buyer personas.
• Collect and utilize feedback from the Sales team to optimize all possible campaign parameters across paid media activities, ensuring a strong cross-department collaboration.
• Monitor campaign performance, analyze data to constantly enhance customer engagement while minimizing acquisition costs / payback time by refining audiences, targeting, bids, and every pre and post acquisition touchpoint within our target accounts.
• Track and report on Lead, Demand & ABM campaign performance, including metrics such as account engagement, pipeline influence, and revenue impact.

We’re looking for:

• 3-5 years of performance marketing and/or customer acquisition in a high-growth B2B company, ideally SaaS or scale-up.
• You have a demonstrated ability to work and influence decision makers in a fast-paced, matrixed organization, with stakeholders across different markets.
• Extensive knowledge of marketing tools, including HubSpot for effective campaign management.
• You thrive in an international environment, working in English with people from different backgrounds and cultures.
• Native or bilingual in French or German, with a strong command of English.

Process:

• Phone call with a Talent Acquisition Specialist.
• Interview with Julien, Head of Demand Gen.
• Case study preparation.
• Oral restitution of the practical case to Bertrand, Chief Marketing Officer, and Julien, Head of Demand Gen.

€50,000 - €60,000 a year

Thank you!