Patient Engagement Associate - CRM

Resilience; Biarritz; Sur place; EUR 30 000 - 45 000; Plein temps

Résumé du poste

Une entreprise dynamique dans le secteur de la santé recherche un Patient Engagement Associate pour concevoir et mettre en œuvre des campagnes d'engagement des patients via des canaux CRM. Vous serez en charge de la création de campagnes, de l'analyse de données et de la collaboration avec différentes équipes pour améliorer l'expérience des patients. Si vous avez 1 à 2 ans d'expérience en CRM et un intérêt pour l'optimisation dans un environnement à rythme rapide, cette occasion est faite pour vous.

Qualifications

• 1 à 2 ans d'expérience en CRM ou gestion de campagnes digitales.
• Expérience pratique avec un outil d'automatisation marketing multicanal.
• Compétences rédactionnelles solides en français.

Responsabilités

• Collaborer sur la définition des mécaniques de campagnes CRM.
• Écrire et structurer des messages adaptés aux besoins des patients.
• Surveiller les KPI des campagnes et analyser les performances.

Connaissances

Gestion de campagne

Analyse de données

Créativité

Communication

Formation

Bac +4/5 en marketing, communication, digital ou domaine connexe

Description du poste

What you’ll be doing

Job Summary

As a Patient Engagement Associate, you will contribute to the design and implementation of patient engagement campaigns across our CRM channels. Working closely with the Senior Patient Engagement Manager, you will play a key role in the operational execution of our engagement strategy, focusing on campaign setup, targeting, execution, and performance analysis.

You’ll help patients maximize the benefits of our RPM app by delivering the right message, at the right time, through the right channel.

This role is ideal for someone with a first experience in CRM, who enjoys rolling up their sleeves and working on operational excellence, while learning and growing in a fast-paced healthcare environment.

Your Daily Responsibilities

Campaign Creation & Execution

• Collaborate on the definition of CRM campaign mechanics (automations and ad hoc) to support patient engagement across key points of their care journey.
• Write and structure messages adapted to patient needs, respecting our editorial guidelines and tone of voice.
• Coordinate with design teams to brief and integrate visual assets — or create simple visual elements directly when needed.
• Build and implement CRM campaigns in our platform: targeting, workflows, testing, and go-live.
• Organize and support the execution of live sessions with patients, from preparation and communication to follow-up.
• Participate in the implementation of broader engagement initiatives (e.g., support program, themed content series), under the supervision of the Senior Patient Engagement Manager.
  
  

Tooling & Operations

• Maintain and update the campaign repository and CRM content calendar.
• Ensure the correct functioning of campaigns through testing and quality assurance checks.
• Collaborate with Product and Tech to support CRM tooling improvements.
• Stay curious and proactive about new CRM features, tools, and practices that could improve campaign effectiveness or simplify operations.
  
  

Data Analysis & Optimization

• Monitor patient app and campaign KPIs via Batch, Mixpanel and Metabase.
• Analyze performance and identify optimization levers (content, segmentation, timing, channels).
• Contribute to regular reporting and post-campaign analyses.
• Help collect and structure qualitative patient feedback from campaign responses, live sessions or support interactions, to inform future improvements.
  
  

Collaboration & Growth

• Work hand in hand with the Senior Patient Engagement Manager to deliver impactful campaigns and test new CRM use cases.
• Collaborate with cross-functional teams (Product, Tech, Data) by actively contributing to engagement-related projects and fostering strong working relationships to ensure smooth execution and alignment on shared goals
• Share campaign learnings and propose test-and-learn improvements to foster a culture of continuous improvement.
• Contribute to patient engagement projects across Resilience, especially when CRM execution is a key component.
  
  

Your team

A few members of your team:

Lucie is a Patient Content Strategy Manager. She leads the development and execution of content strategies for our Patient Experience and Patient Support Programs. Outside of work, she’s a volunteer firefighter, a passionate trail runner, and the proud human of Muxu, her energetic dog.

Sandrine, Senior Scientific Writer, oversees the production of articles for patients. She has an international background and research experience in the field healthcare and cancer in particular. She loves hiking, running, cycling and whenever she gets a chance, she’s off to Japan!

A few words about your manager:

Sarah is a Patient Engagement Manager. After working at SNCF Connect, she joined Resilience in August 2022. She’s calm, determined, and has a unique talent for creating well-oiled campaigns and engagement mechanisms for patients. She’s also passionate about scuba diving, which she practices regularly.

What you'll bring

You’re a great fit if you have:

• 1 to 2 years of experience in CRM or digital campaign management in B2C, ideally in a mobile app environment
• Hands-on experience with a multichannel marketing automation tool
• Basic knowledge of HTML for email formatting and basic troubleshooting
• A creative mind and the ability to craft engaging, relevant, and visually coherent campaigns across multiple touchpoints
• A strong interest in the technical side of CRM and a desire to learn more about how things work behind the scenes — from data flows and SDKs to tagging plans and tool integrations with Product and Analytics teams
• Strong writing skills in French, with good command of English
• A good grasp of campaign KPIs and an analytical mindset: you know how to interpret numbers and turn them into action.
• A degree (Bac +4/5) in marketing, communication, digital or related field
  
  

???? You’ll thrive at Resilience if you are:

• Detail-oriented, structured, and organized.
• Analytical and results-driven, always looking to optimize.
• Curious and proactive, eager to test and learn.
• A team player, with strong communication and collaboration skills.
• Comfortable in a fast-paced, high-growth, international environment.
• Aligned with our core values: trust, humility, and excellence.
  
  

Resilience is the company for you if you:

• Want to join an ambitious and meaningful project
• Enjoy working on a variety of topics
• Want to help grow a dynamic young company
  
  

Recruiting process

• Interview 1 with Sarah, Patient Engagement Manager - First exchange to confirm role fit and assess your technical skills
• Case Study
• Interview 2 with Sarah and Lucie, Patient Content Strategy Manager - Case study presentation
• Interview 3 with Maya, CPO - Ensure the match between your profile, the missions and the team
• Interview 4 with Alice, Talent Development Manager - Ensure the fit with the culture and values of Resilience
  
  

GDPR : Your personal data will be processed for the purposes of recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. They will be available only for people involved in the process and erased after 2 years of inactivity.

Under GDPR and as Resilience attach great importance to privacy, please note that you have the right to request access to your personal data, to request that your personal data be rectified or erased. The Data Protection Officer can be contacted at [e-mail]

For more information, please check our privacy policy.