Paris Energy Brand Lead, Cultural Marketing

Nike Inc; Paris; On-site; EUR 55,000 - 75,000; Full time

Job summary

Nike Inc’s Jordan Brand is seeking a senior, full‑time marketer to lead local market plans in Paris and France. You’ll translate EMEA energy briefs, drive end-to-end brand projects, and collaborate with cross-functional teams to deliver premium experiences in fashion, streetwear, sport and culture across the city.

You’ll shape seasonal plans, manage partnerships with NBHD and other cultural catalysts, and ensure disciplined budgeting and high‑quality execution in a fast-moving marketplace.

Qualifications

• Experience in Cultural marketing, Brand Marketing, Integrated Marketing, or related marketing roles, within a brand or agency environment.
• Demonstrated experience building marketing plans and leading multiple projects across key consumer touchpoints, including retail, digital, social and experiential marketing.
• Fluency in English required.
• Deep interest in fashion, streetwear, sport, art, music, design and subcultures.
• Strong creative judgment and taste level, with the ability to recognize culturally relevant, premium and distinctive ideas and drive high-quality brand execution.
• Proven track record of developing and executing breakthrough brand and cultural marketing campaigns, working with brands, catalysts and collaborators.
• Strong understanding of the French consumer (with a focus on Paris), marketplace and cultural landscape, with the ability to translate local insights into relevant brand opportunities.
• Strategic ability to translate broader brand direction into clear seasonal plans
• Exceptional project management and organizational skills, with the ability to manage multiple priorities, agencies, timelines and stakeholders while driving plans through to high-quality execution.

Responsibilities

• Translate EMEA Energy briefs into locally relevant marketing plans and lead territory execution of Jordan’s priority brand moments.
• Identify consumer and cultural moments that matter locally and connect insights with project leadership and cross-functional orchestration.
• Support premium execution across the city (events, experiences, campaign creation) and relevant Streetwear Specialty accounts (NBHD).
• Represent Jordan Brand in Paris and France by building seasonal plans and orchestrating teams and partners to execute with clarity, creativity and operational excellence.
• Own Territory Energy budget and spend; coordinate with EMEA Energy Brand Director to ensure disciplined investment and timely spend.

Job description

Nike Inc’s Jordan Brand is seeking a senior, full‑time marketer to lead local market plans in Paris and France. You’ll translate EMEA energy briefs, drive end-to-end brand projects, and collaborate with cross-functional teams to deliver premium experiences in fashion, streetwear, sport and culture across the city.

You’ll shape seasonal plans, manage partnerships with NBHD and other cultural catalysts, and ensure disciplined budgeting and high‑quality execution in a fast-moving marketplace.