Paris-Based European Media Strategy Lead (8-Month)

AccorCorpo; Paris; On-site; EUR 56,000 - 89,000; Full time

Job summary

Accor Group in Paris is seeking an experienced Media Manager to support the Director Full Funnel Marketing Campaign and oversee media operations for European brands. You will develop comprehensive media strategies, coordinate with agencies, and drive measurable ROI across digital, social, and traditional channels.

Responsibilities include managing budgets, leading audience strategy, analyzing performance, and reporting to senior management while ensuring data privacy compliance.

Qualifications

• 5+ years of professional experience in media management or media planning.
• Proven expertise in multi-channel media campaigns.
• Strong analytical skills with data interpretation and performance metrics.

Responsibilities

• Develop, brief and execute integrated media strategies aligned with Brand objectives, target audiences and market opportunities in collaboration with the Full Funnel Marketing Campaign Manager.
• Plan, execute, and optimize media campaigns across digital, social, and traditional channels to maximize ROI and performance according to agreed KPIs.
• Analyze media performance data and provide actionable insights to stakeholders (relying on 3rd party agencies, Ekimetrics, Kantar).
• Manage spend and invoicing processes, in collaboration with finance and agency.
• Lead audience strategy leveraging data-driven targeting and matched audiences.
• Challenge and maintain relationships with media vendors, agencies, and platform partners.
• Follow test&learn agenda with agencies and partners, coordinating with Accor internal stakeholders.
• Identify and implement new media solutions and tools to improve performance and efficiency.
• Prepare comprehensive performance reports and present findings to senior management.
• Monitor industry trends and emerging media technologies ensuring compliance with evolving data and privacy regulations and to keep the organization competitive.

Skills

Media management

Media planning

Programmatic advertising

Data analytics

Google Analytics

Tableau

English-French

Tools

Google Analytics

Tableau

Programmatic platforms

Job description

Accor Group in Paris is seeking an experienced Media Manager to support the Director Full Funnel Marketing Campaign and oversee media operations for European brands. You will develop comprehensive media strategies, coordinate with agencies, and drive measurable ROI across digital, social, and traditional channels.

Responsibilities include managing budgets, leading audience strategy, analyzing performance, and reporting to senior management while ensuring data privacy compliance.