Paid Social Specialist

ALD AutoLeasing D; Paris; On-site; EUR 65,000 - 95,000; Full time

Job summary

Ayvens is seeking a Senior Paid Social Specialist to lead and optimize paid social campaigns across multiple markets from its Paris offices. The role emphasizes data-driven decision making, collaboration with regional teams and external partners, and driving lead generation and brand awareness.

You will implement scalable social strategies, manage budgets, test creative and bidding approaches, and align on performance metrics to deliver measurable business results across markets.

Qualifications

• 4+ years hands-on Paid Social advertising experience
• 8+ years in a marketing-related role
• Strong experience with Facebook, LinkedIn, TikTok, Snapchat and other major channels

Responsibilities

• Build, manage and optimize paid social campaigns across platforms
• Develop strategies for lead generation, acquisition, engagement and brand awareness across markets
• Manage media budgets, monitor ROI and optimize performance through targeting and bidding
• Analyze campaign data and provide actionable insights to stakeholders
• Collaborate with country marketing teams, content managers and developers
• Leverage first-party data and analytics tools to improve targeting and reporting
• Share best practices and mentor team members in paid social automation and scalability

Skills

Paid Social

Campaign optimization

Analytics

Stakeholder management

English fluency

Tools

Channable

Smartly.io

Job description

At Ayvens, progress starts with you.

Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.

At Ayvens, we have an opening for an experienced Senior Paid Social Specialist.

What are you going to do?

As our new Senior Paid Social Specialist , you will be responsible for leading and optimizing paid social media activities across multiple Ayvens markets. You will act as the subject matter expert for paid social advertising, driving lead generation, brand awareness, and business growth through data-driven campaign management and strategic media planning. Working closely with local marketing teams, commerce stakeholders, and external partners, you will ensure social media investments deliver measurable business results while promoting best practices, scalability, and innovation.

Your responsibilities will include:

• Build, execute, manage and optimize paid social campaigns across platforms such as Facebook, LinkedIn, TikTok and other relevant social channels.
• Develop paid social strategies that support lead generation, customer acquisition, engagement and brand awareness objectives across multiple countries.
• Manage media budgets, monitor ROI, and continuously optimize campaign performance through audience targeting, creative testing and bidding strategies.
• Analyze campaign performance data, generate actionable insights, and provide recommendations to stakeholders to improve business outcomes.
• Collaborate with country marketing teams, content managers, campaign managers and developers to deliver impactful and scalable campaigns.
• Leverage first-party data, analytics tools and automation solutions to improve targeting, reporting and campaign effectiveness.
• Act as a senior subject matter expert by sharing best practices, mentoring team members, supporting onboarding activities and driving continuous improvement initiatives.

Who are we looking for?

The ideal candidate combines deep paid social expertise with strong analytical and strategic thinking skills. You are comfortable managing large-scale campaigns across multiple markets, translating business objectives into effective media strategies, and using data and automation to deliver measurable performance improvements. You thrive in a collaborative international environment and can effectively influence stakeholders at all levels.

• 4+ years of hands‑on experience in Paid Social advertising and at least 8 years of experience in a marketing‑related role.
• Strong experience managing campaigns across platforms such as Facebook, LinkedIn, TikTok, Snapchat and other major social channels.
• Proven expertise in campaign automation, feed management and scaling solutions using tools such as Channable and Smartly.io.
• Strong analytical skills with experience using Google Analytics, reporting platforms and data‑driven performance optimization techniques.
• Demonstrated success in delivering integrated paid social campaigns focused on lead generation, engagement and brand awareness.
• Experience working in Agile environments with a strong focus on automation, standardization and scalability of paid media activities.
• Excellent communication and stakeholder management skills with the ability to influence, collaborate and provide strategic guidance across international teams.
• Fluent in English is required. Any additional language is considered a plus.

What do we offer?

• Enjoy comprehensive rewards and recognition. We believe in rewarding you holistically, through compensation, competitive benefits and rich development opportunities.
• Discover your talent. We enable you to reach your full potential by offering you the opportunities and support to reach the next level in your career.
• Benefit from a healthy, positive work atmosphere. We offer a wide variety of benefits to help keep you mentally and physically strong and to find the perfect work-life balance.
• Find a shared sense of belonging. We create an engaging environment where you can be your authentic self and harness your commitment, curiosity and collaboration.
• Build a sustainable future. We're conscious of our environment and the societies we're part of and we work together to drive electrification and lead the way to decarbonisation.

Make your Move at Ayvens

Ayvens provides a unique opportunity: the chance to accelerate the transition to electric, lead the way to decarbonisation and shape the industry's digital transformation. Behind the wheel, our people make the difference, driving us towards our ambitions. Ayvens is home to the best talent in the industry, so if