Paid Search & Metasearch Manager

RAFFLES; Paris; Hybride; EUR 40 000 - 55 000; Plein temps

Résumé du poste

Un groupe hôtelier international recherche un Responsable Marketing Digital pour un contrat de 6 mois. Vous serez en charge des canaux de recherche payante et de métarecherche pour le marché français et travaillerez avec des équipes globales pour définir des stratégies d'acquisition. Ce rôle requiert une expertise en analyse de données, une communication fluide en français et en anglais, ainsi qu'une bonne gestion des parties prenantes. Des avantages attractifs tels que des remises sur les hôtels et des bonus annuels sont offerts.

Prestations

Remises sur les hôtels dans le monde entier

Bonus annuel

Formations médicales et sportives

Travail dans une équipe multiculturelle

Développement des talents

Participation à des activités de Responsabilité Sociétale

Qualifications

• Minimum 3 ans d'expérience en eCommerce, idéalement en recherche payante ou métarecherche.
• Compétence requise en français et anglais.

Responsabilités

• Configurer et optimiser les campagnes basées sur la demande et les besoins des destinations.
• Surveiller et rapporter sur les performances des canaux de recherche.
• Gérer les budgets marketing pour assurer un retour sur investissement positif.

Connaissances

Orientation vers les résultats

Compétences analytiques

Gestion des parties prenantes

Communication

Outils

PowerBi

Tableau

Google Analytics

MS Office

Description du poste

Company Description

Join the Accor Group, an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations.

With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.

Become a Heartist, and let your heart guide you into a world where life pulses with passion.

#WeAreHeartists

To discover the life that awaits you at Accor, visit Accor Careers.

Job Description

We are seeking a candidate for a fixed-term contract of approximately 6 months.

The purpose of this role is to own the Paid Search and Metasearch channels for the French market, being responsible for their delivery and reporting, and collaborating with Global teams on acquisition strategies and projects.

Main Challenges and Critical Issues:

• Stakeholder Coordination: Requires significant coordination with eCommerce, marketing, global teams, partners, and agencies.
• Analytical Requirements: Ability to analyze various KPIs, develop new approaches, and implement action plans.

Tasks and Main Responsibilities:

• Set up and optimize campaigns based on demand, flows, and destination needs. Collaborate with eCommerce and marketing teams on action plans.
• Monitor, report, and present performance metrics for paid search and metasearch, developing action plans as needed.
• Manage and optimize marketing budgets to ensure positive ROI and proper fee collection where applicable.
• Work with global teams and agencies to optimize campaigns across channels.
• Propose optimization strategies through A/B testing and participate in pilot projects with global teams and agencies.
• Coordinate with publishers to improve Metasearch strategies, staying updated on new solutions and formats.
• Assess publisher recommendations and identify region-specific strategies.

Qualifications:

• Results-oriented and data-driven mindset.
• Excellent analytical skills for interpreting data and generating reports.
• Ability to adapt to fast-paced, deadline-driven environments.
• Strong communication skills and stakeholder management abilities.
• Experience with analytics tools like PowerBi, Tableau, GA is a plus.
• Proficiency in MS Office applications.
• Minimum 3 years of eCommerce experience, preferably in Paid Search or Metasearch, and/or in the travel/hospitality industry.
• Language requirements: English and French.

Additional Information

What’s in it for you?

• Opportunity to develop your career with global leaders in Augmented Hospitality.
• Benefits include hotel discounts worldwide, annual bonus, medical and sports subscriptions, and more!

• Work in a multicultural team.
• Hybrid working model (3 days in-office, 2 days remote).

• Opportunities for talent development.

• Participation in Corporate Social Responsibility activities.
• Fixed-term contract of around 6 months.

If you are eager to make a difference in social media and hospitality, apply today and join our dynamic, innovative team.

#WeAreHeartists