Paid Media Specialist

BYD Europe; Courbevoie, Lille; Sur place; EUR 40 000 - 80 000; Plein temps

Résumé du poste

Une entreprise dynamique et en pleine croissance recherche un Spécialiste des Médias Payants pour rejoindre son équipe marketing. Dans ce rôle essentiel, vous travaillerez avec des parties prenantes locales et mondiales pour créer des campagnes médias captivantes qui renforceront la notoriété de la marque et amélioreront les performances des ventes. Vous aurez la chance de collaborer avec des agences et de contribuer à des projets innovants à travers l'Europe. Si vous êtes passionné par le marketing numérique et souhaitez faire partie d'une mission visant à promouvoir un avenir zéro émission, cette opportunité est faite pour vous.

Prestations

Rémunération compétitive basée sur la performance

25 jours de congés annuels + jours supplémentaires

Téléphone de société et allocation de transport

Événements de team building

Qualifications

• Diplôme en marketing, ventes ou disciplines commerciales requis.
• Expérience en planification et exécution de campagnes médias 360.

Responsabilités

• Développer des campagnes médias pour accroître la notoriété de la marque.
• Assurer la planification et l'exécution des campagnes médias.

Connaissances

Planification des médias numériques

Communication efficace en anglais et français

Gestion du temps

Orientation client

Résilience et ouverture d'esprit

Formation

Diplôme universitaire en marketing ou ventes

Outils

Microsoft Office

Google Ads

Meta Ads

TikTok Ads

Description du poste

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

As a Paid Media Specialist, you will:

As a key member of the marketing department, you will play an important role working with local and global stakeholders in alignment and in coordination with our agencies to develop exciting paid media campaigns which build BYD brand awareness and sales performance in each market. Supporting the media agency and markets in planning and implementing media campaigns and providing updates and results to the wider European BYD automotive team.

This role is an opportunity for anyone interested in paid media to gain experience working in a dynamic growing brand and work across Europe with campaigns covering all areas of the marketing funnel.

Key objectives and responsibilities:

• Ensure media plans are signed off on time to go live.
• Work with head of media to develop marketing strategy for BYD France.
• Work with relevant agencies to ensure creative requirements are understood for media campaigns and delivered on time.
• Liaise with markets to ensure media plans fit sales plans and needs.
• Create presentations on activity and results for senior management team to review.
• Support media team in launching all new products.
• Ensure POs are provided and invoices paid in a timely fashion.
• Assist with quarterly and annual planning of marketing budgets.

Key results:

• Web traffic driven by media campaigns.
• Growing market share in all national sales companies across France.
• Improving brand awareness and image of BYD in France.

Your profile:

1. University Degree in Marketing, Sales, or commercial disciplines.
2. Knowledge of digital and above-the-line media planning such as TV, OOH, and Radio.
3. Effective and fluent communicator in English & French. Chinese is a plus.
4. Excellent Microsoft Office skills.
5. Experience in media planning and execution of 360 campaigns.
6. Understanding of media market and key media owners, Google, Meta, Amazon, TikTok, etc.
7. Knowledge of current digital media landscape and ability to optimize performance campaigns.
8. Customer-oriented mindset.
9. Excellent communications and interpersonal skills.
10. Able to prioritize and work proactively with efficient time management skills.
11. Resilient and open-minded.
12. Results-oriented. Ability to work to deadlines, hands-on approach, motivated to get results.
13. Connected with our Mission and a more sustainable future.

We offer:

• Performance and experience-based competitive remuneration.

• 25 days annual leave + additional holidays.

• Company phone and commuting allowance.

• Department & company-wide teambuilding events.

• An exciting opportunity to lead the European transition to Zero Emissions transportation and decarbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team.