Paid Media Specialist

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

As a Paid Media Specialist, you will:

As a key member of the marketing department, you will play an important role working with local and global stakeholders in alignment and in coordination with our agencies to develop exciting paid media campaigns which build BYD brand awareness and sales performance in each market. Supporting the media agency and markets in planning and implementing media campaigns and providing updates and results to the wider European BYD automotive team.

This role is an opportunity for anyone interested in paid media to gain experience working in a dynamic growing brand and work across Europe with campaigns covering all areas of the marketing funnel.

Key objectives and responsibilities:

• Ensure media plans are signed off on time to go live.
• Work with head of media to develop marketing strategy for BYD France.
• Work with relevant agencies to ensure creative requirements are understood for media campaigns and delivered on time.
• Liaise with markets to ensure media plans fit sales plans and needs.
• Create presentations on activity and results for senior management team to review.
• Support media team in launching all new products.
• Ensure POs are provided and invoices paid in a timely fashion.
• Assist with quarterly and annual planning of marketing budgets.

Key results:

• Web traffic driven by media campaigns.
• Growing market share in all national sales companies across France.
• Improving brand awareness and image of BYD in France.

Your profile:

1. University Degree in Marketing, Sales, or commercial disciplines.
2. Knowledge of digital and above-the-line media planning such as TV, OOH, and Radio.
3. Effective and fluent communicator in English & French. Chinese is a plus.
4. Excellent Microsoft Office skills.
5. Experience in media planning and execution of 360 campaigns.
6. Understanding of media market and key media owners, Google, Meta, Amazon, TikTok, etc.
7. Knowledge of current digital media landscape and ability to optimize performance campaigns.
8. Customer-oriented mindset.
9. Excellent communications and interpersonal skills.
10. Able to prioritize and work proactively with efficient time management skills.
11. Resilient and open-minded.
12. Results-oriented. Ability to work to deadlines, hands-on approach, motivated to get results.
13. Connected with our Mission and a more sustainable future.

We offer:

• Performance and experience-based competitive remuneration.

• 25 days annual leave + additional holidays.

• Company phone and commuting allowance.

• Department & company-wide teambuilding events.

• An exciting opportunity to lead the European transition to Zero Emissions transportation and decarbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team.