Meta Ads Performance Lead (Remote)

Jobgether; France; Sur place; EUR 40 000 - 60 000; Plein temps

Avantages offerts par ce poste

Permanent work-from-home

EST-aligned schedule

Professional development access

Career growth opportunities

Résumé du poste

Jobgether is seeking a performance-focused digital marketer to own Meta advertising campaigns across Facebook, Instagram, and related platforms. You will research audiences, build targeting, execute and optimize ads, and report results to drive customer acquisition and ROI.

The role emphasizes data-driven testing, collaboration with creative teams, and staying updated on paid media best practices, with a permanent work-from-home setup and EST-aligned schedule.

Qualifications

• 2-3+ years of hands-on experience managing paid advertising campaigns on Meta platforms, preferably in a performance marketing environment.
• Strong proficiency with Meta Ads Manager, Meta Business Suite, and relevant analytics and reporting tools.
• Demonstrated experience with audience segmentation, retargeting strategies, lookalike audiences, and campaign optimization.
• Strong analytical skills and the ability to interpret campaign data, identify trends, and make informed performance decisions.
• Experience managing advertising budgets with a focus on efficient resource allocation and measurable ROI.
• Strong written and verbal communication skills, with the ability to clearly present campaign performance and recommendations.

Responsabilités

• Develop, launch, manage, and optimize Meta advertising campaigns aligned with business and marketing objectives.
• Conduct audience research and build effective targeting strategies, including segmentation, retargeting, and lookalike audiences.
• Collaborate with design and content teams to develop compelling ad creatives, messaging, and visual assets.
• Monitor campaign performance and analyze key metrics to identify opportunities for optimization and improved return on investment.
• Manage advertising budgets and allocate spend effectively across campaigns, audiences, placements, and creative variations.
• Design and execute A/B tests across messaging, creative, audience targeting, placements, and other campaign variables.
• Produce regular performance reports that clearly communicate campaign results, trends, insights, and recommendations to stakeholders.
• Stay informed about Meta advertising products, platform updates, industry trends, and emerging paid media best practices.
• Continuously refine campaign strategies based on performance data, testing outcomes, and changing business priorities.

Connaissances

Meta advertising experience

Audience segmentation

Retargeting strategies

Lookalike audiences

Campaign optimization

Analytical skills

Written and verbal communication

Outils

Meta Ads Manager

Meta Business Suite

Google Ads

TikTok Ads

Description du poste

Jobgether is seeking a performance-focused digital marketer to own Meta advertising campaigns across Facebook, Instagram, and related platforms. You will research audiences, build targeting, execute and optimize ads, and report results to drive customer acquisition and ROI.

The role emphasizes data-driven testing, collaboration with creative teams, and staying updated on paid media best practices, with a permanent work-from-home setup and EST-aligned schedule.