Media Strategy Manager H/F

TN France; Paris; Hybride; EUR 45 000 - 75 000; Plein temps

Résumé du poste

An innovative firm is seeking a Media Strategy Manager to drive strategic direction for luxury brands. This exciting role involves collaborating with integrated client leads, developing award-winning ideas, and shaping go-to-market strategies. The ideal candidate will have a strong background in strategic development, a passion for luxury and fashion, and the ability to present insights with clarity. Join a diverse and inclusive culture that values innovation and offers flexible working arrangements, making a significant impact on iconic brands while working closely with a global hub.

Qualifications

• 5+ years of experience in media, client-side, or creative/brand/research roles.
• Proven track record in strategic development with positive outcomes.

Responsabilités

• Shape go-to-market strategies for major luxury clients.
• Develop audience profiles, insights, and category trends analysis.
• Lead ideation processes and manage new business pitches.

Connaissances

Strategic Development

Brand Challenges Diagnosis

Insight Development

Journey Mapping

Channel Best Practices

Ideation

Innovation

Communication

Formation

Bachelor's Degree in Marketing or Related Field

Description du poste

Social network you want to login/join with:

PROFIL

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and M, underpinned by modern creativity.

iProspect is an important part of our world-class offering – born out of the merger of Vizeum and iProspect, it combines the best of brand building storytelling and deep digital media specialism that move people into action.

iProspect accelerates growth for the world’s most iconic brands including Hilton, Carlsberg, Gucci, Balenciaga, Microsoft and Shiseido. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

We’re hiring for a Media Strategy Manager as part of iProspect Global in Paris

Purpose of the Role

The purpose of this role is to participate in shaping the strategic direction for two of our major clients – Kering (holding company of brands such as Gucci, YSL, Balenciaga) and Groupe SEB (brands such as SEB, Tefal, Moulinex, Rowenta) as well as contribute to continually evolving strategic capabilities across the iProspect strategic community. Both clients require a strategist that, while being proficient as developing strong media go to market plans, has a strong creative and innovation leaning with a sensitivity for the world of luxury.

Bringing to life our mission of Accelerating Growth that Shapes the Future is a compelling challenge for strategists passionate about challenging false marketing dichotomies to create compelling end to end experiences.

Key Responsibilities

Collaborate with integrated client leads and strategy directors across Kering and GroupeSEB to actively shape their go-to-market approach.

Take a leading role in the development of business diagnoses, audience profiles and insights, category and consumer trends analysis, channel recommendations as well as ensuring that our global recommendations are activated in market.

Develop award winning ideas – both accounts require a strategist with a strong creative and innovation bias, able to manage the ideation process, identify new opportunities with partners and sell these ideas with conviction.

Support the development of strategies for new business pitches

Participate in the development and training of iProspect’s planning process and the continual improvement of our strategic solutions across topics such as data-driven insights, full funnel journey mapping and measurement.

Qualifications + Skills

A proven track record of support strategic development with positive results

Experience in diagnosing brand challenges, insight development, journey mapping, channel best practice, ideation and innovation

5+ years of experience in relevant roles (most likely in either a media agency, client side or a creative/brand/research agency)

A strong interest in luxury and fashion

A mindset that enables you to reconcile the worlds of brand and performance

A good communicator able to present recommendations with clarity and conviction

What we offer

This is a permanent role, based in our Paris office but working closely with our London global hub. We operate under flexible working arrangements with a minimum of 2 days in the office a week.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.