Media Effectiveness Development Lead

NielsenIQ; France; Sur place; EUR 66 000 - 90 000; Plein temps

Avantages offerts par ce poste

Permanent contract (CDI)

Annual gross salary: 66 300 - 89 702 €

Bonus up to 38 444 € gross per year

Hybrid working model: 2 days remote

Résumé du poste

NielsenIQ is seeking a dynamic Media Effectiveness Development Lead to drive revenue growth and strengthen client relationships across West Europe. You will lead high-value pitches, craft compelling proposals, and guide RFP responses while expanding MarketingEffectiveness solutions in a fast-paced environment.

The role requires 10+ years of experience, fluency in French and English, and a track record of securing MMM/Media Experiments programs. Hybrid work and a competitive salary are offered.

Qualifications

• Minimum 10 years of total professional experience, including at least 5 years in direct sales.
• Proven sales success in securing large MMM / MarketingEffectiveness programs, with experience leading high-value pitches, proposals, and RFP responses.
• Previousexperience in consulting, analytics, or consumer research roles focused on MMMs and Media Experiments.
• Deep knowledge of media evaluation, with the ability to apply insights to real-world client challenges.
• Strong business development skills, including the ability to identify client needs and translate them into actionable solutions.

Responsabilités

• Drive Revenue Growth: identify opportunities to grow MMM and Media Experiments adoption; develop activation plans for local sales teams and clients.
• Strengthen Client Relationships: act as trusted advisor; prepare high-quality responses to RFIs and RFPs; craft pitches.
• Amplify Product Value: promote MarketingEffectiveness solutions; share success stories and thought leadership; stay informed on product capabilities.
• Enable Team Collaboration: share knowledge across teams; support bootcamps, workshops, and training to build capability.

Connaissances

Consultative selling

Strategic sales

Media evaluation

Client relationships

French & English

Formation

Bachelor’s degree

Master’s degree (preferred)

Outils

CRM systems

Description du poste

• Compensation: EUR 66,300 - EUR 89,702 - yearly

Job Description

We are the Marketing Effectiveness team, and we help clients grow their brands by analysing all the marketing activities they have participated in. We do this via strong collaboration across our Commercial, Modelling, and Consulting teams.

We’relooking for a dynamic and visionary Media Effectiveness Development Lead to support the growth of ourMarketingEffectiveness business across West Europe. This is a unique opportunity to develop a growing business with solutions that deliver deep insight and optimisation capabilitiesthat drive smart marketing decisions, enabling clients to strengthen the performance of their media investmentsthrough robust analytical tools.If you thrive in a fast-paced, collaborative environment and are ready to make a measurable difference,we’dlove to hear from you.

Your missions

Drive Revenue Growth
Identify and activate opportunities to growMMM and Media Experimentsadoption, supporting salesteamswith strategic input andexpertise.This involves developingandexecutingtargeted activation plans to engagelocal sales teams andclients-ensuring strong positioning and influence during the RFP and renewal processes.

Strengthen Client Relationships
Act as a trusted advisor, helping clients understand how ourMarketingEffectivenesscapabilities can address their business challenges and deliver measurable impact.This includesthe preparation of high-quality, high-valueresponses to RFIs and RFPsand other proposals-helping craftpitchesthat differentiateNielsenIQin the marketandremain laser-focused on meetingclient goals.

Amplify Product Value
ChampionourMarketingEffectiveness solutionsacross internal teams and with clients: Ensuring stakeholders are equipped to confidently position and promote our offeringsandshowcasingimpact through compelling success stories and thought leadership, including external articles and LinkedIn content.Always stayinginformed on evolving product capabilities and market challenges tomaintainrelevance and credibility.

Enable TeamCollaboration
Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success.Help shape and energize team routines and knowledge via bootcamps, workshops, and training sessions that build capability, spark engagement, and drive performance.

Core KPIs

To measure success in this role, you will be evaluated on the following metrics:

Revenue Achievement:Consistently meet or exceed assigned revenue and margin targets through strategic client engagement and solution alignment

Client Conversion:Drive adoption ofNielsenIQ’sMarketingEffectivenesssolutions byidentifyingopportunities and influencing decision-makers across key accounts

Engagement Excellence:Deliver compelling pitches and proposals that resonate with client needs, contributing to high engagement and conversion rates

Knowledge Sharing:Actively contribute to internal initiatives by sharingexpertise, fostering collaboration, and supporting team development

Visibility and Awareness:Elevate product visibility through impactful presentations, participation in industry events and theadaptationof high-quality sales materials

Your profile

The ideal Practice Area Expert is a commercially driven professional with a proven ability to win andgrow business within the Media Effectiveness space. They thrive in a fast-paced, client-facing environment and bring deepexpertisein consultative selling, solution positioning, and navigating complex sales cycles. With a strategic mindset and operational discipline, they balance immediate business needs with long‑term growth ambitions, translating client needs into tailored solutions and consistently delivering commercial impact.

Minimum 10 years of total professional experience, including at least 5 years in direct sales

Proven sales successin securing largeMMM /MarketingEffectivenessprograms, with experience leading high-value pitches, proposals, and RFP responses.

Previousexperience in consulting, analytics, or consumer research roles focused onMMMs and Media Experiments.

Deep knowledge of media evaluation, with the ability to apply insights to real-world client challenges.

Strong business development skills, including the ability toidentifyclient needs and translate them into actionable solutions.

Demonstrated thought leadership, with a clear point of view on media strategy; experience presenting at events or webinars is a plus.

Familiarity with sales processes and tools; hands‑on experience in proposal development is essential.

Excellent communication and presentation skills, with the ability to influence senior stakeholders.

Bachelor’s degreerequired;Master’sdegree preferred but not mandatory.

Fluency in French AND English isrequired, any other EU language is a plus

What we offer

• Permanent contract (CDI)
• Annual gross salary: 66 300 to 89 702 euros
• Placement within this salary range will depend on objective criteria, including experience, skills, and internal equity considerations. We are committed to pay equity and salary transparency. Compensation decisions are based on objective, gender‑neutral criteria. This position may also be eligible for performance‑based variable compensation.
• Bonus/Incentive Plan opportunity: up to 38 444 euros gross per year
• Hybrid working model: 2 days of remote work per week and flexible working hours
• Modern office building located directly next to the T2 tram line, just 12 minutes from La Défense
• On‑site amenities: gym, Quiet Room, Game Room, and company restaurant.

Additional Information

• Flexible working environment
• Volunteer time off

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job‑related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.To learn more about our ongoing efforts in diversity and inclusion, please visit thehttps://nielseniq.com/global/en/news-center/diversity-inclusion

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