Measurement Strategy Lead

TikTok; Paris; Sur place; EUR 75 000 - 110 000; Plein temps

Résumé du poste

TikTok is seeking a Measurement Partner in France to advance our measurement agenda with leading advertisers and agencies, blending client consulting, analytics, and leadership.

You will design measurement strategies, deliver advanced analytics projects, and scale best practices across the market, turning data into actionable narratives for senior stakeholders.

Join a fast-paced team shaping measurement narratives, product roadmaps, and partnerships across branding and performance objectives.

Qualifications

• Significant experience in digital advertising, marketing analytics, media measurement, or market research.
• Strong understanding of measurement methodologies for brand and performance contexts.
• Ability to translate data and insights into strategic recommendations that influence client investments.
• Experience managing external stakeholders such as advertisers, agencies, or research partners.
• Strong project management skills in fast-paced environments.
• Excellent communication and storytelling skills for non-technical audiences.

Responsabilités

• Drive adoption and growth of TikTok’s core measurement solutions across your designated market.
• Partner with clients and agencies to develop tailored measurement strategies and learning agendas aligned to business objectives.
• Design and implement end-to-end measurement plans using 1st-party and 3rd-party solutions across branding and performance use cases.
• Advise advertisers on how to use measurement to improve media effectiveness, campaign performance, and budget allocation decisions.
• Lead advanced analytical projects and custom studies that provide clear proof points on TikTok’s effectiveness.
• Translate complex data and measurement findings into clear, compelling recommendations for clients, agencies, and internal stakeholders.
• Serve as a trusted measurement advisor to key clients, media agencies, and research vendors.
• Partner closely with Sales, Client Solutions, Product Marketing, Measurement Product, Business Marketing, and other cross-functional teams to deliver coordinated, high-impact support.
• Build and scale programs, frameworks, and best practices that address recurring advertiser measurement needs.
• Synthesize client and agency feedback to inform future product enhancements, partnership priorities, and go-to-market strategy.Represent the market perspective to regional and global stakeholders, helping shape measurement narratives, product roadmaps, and strategic priorities.
• Contribute to regional thought leadership through case studies, market insights, and scalable measurement points of view.

Connaissances

Digital advertising

Marketing analytics

Media measurement

Market research

Stakeholder management

Project management

Storytelling

Description du poste

TikTok is seeking a Measurement Partner in France to advance our measurement agenda with leading advertisers and agencies, blending client consulting, analytics, and leadership.

You will design measurement strategies, deliver advanced analytics projects, and scale best practices across the market, turning data into actionable narratives for senior stakeholders.

Join a fast-paced team shaping measurement narratives, product roadmaps, and partnerships across branding and performance objectives.