Marketing Project Manager – M/F

Jobtailor; Antony; Sur place; EUR 45 000 - 65 000; Plein temps

Résumé du poste

Jobtailor in France seeks a seasoned Marketing and Commercial Activation Manager to lead the annual activation plan across catalogs, campaigns, and promotional periods. You will craft briefs, sales pitches, catalogs, trend sheets, and POS materials to empower sales teams and customers.

You will drive brand messaging, monitor market trends, gather field feedback, and organize trade shows while managing an apprentice and collaborating with purchasing, product offering divisions and field teams.

Qualifications

• At least 5 years of professional experience.
• Degree from a business school, agricultural engineering school, or food science program, or a Master’s degree with a specialization in marketing.
• Marketing experience in the food industry or distribution is an advantage.
• Embrace the POMONA mindset: be passionate, committed, and genuinely team-oriented.

Responsabilités

• Develop and manage the annual commercial activation plan, including catalogs, campaigns, and key promotional periods
• Manage incentive programs and communications for sales teams
• Define briefs and campaign layouts with the Purchasing & Product Offering Division and the communications agency
• Create and write product sales pitches, catalogs, trend sheets, and materials for sales teams and customers
• Produce point-of-sale materials and sales support tools to meet field requirements
• Contribute to the evolution of the brand platform, including positioning, key messages, and tone of voice
• Conduct competitive intelligence and monitor market trends and consumer expectations
• Gather feedback from field teams and customer insights to adapt action plans
• Support sales teams in the field to identify best practices, needs, and areas for improvement
• Participate in organizing and running trade shows and industry events
• Manage an apprentice
• Design and deploy marketing and commercial initiatives that contribute to the division’s performance while ensuring brand consistency
• Work closely with the Purchasing & Product Offering Division, branch directors, and field teams

Connaissances

Commercial Activation Planning

Marketing Experience in Food Industry

Sales Support Tool Development

Competitive Intelligence

Team Leadership

Formation

Bachelor / Master in Business or related

Agricultural Engineering

Food Science

Master in Marketing

Description du poste

• Develop and manage the annual commercial activation plan, including catalogs, campaigns, and key promotional periods
• Manage incentive programs and communications for sales teams
• Define briefs and campaign layouts with the Purchasing & Product Offering Division and the communications agency
• Create and write product sales pitches, catalogs, trend sheets, and materials for sales teams and customers
• Produce point-of-sale materials and sales support tools to meet field requirements
• Contribute to the evolution of the brand platform, including positioning, key messages, and tone of voice
• Conduct competitive intelligence and monitor market trends and consumer expectations
• Gather feedback from field teams and customer insights to adapt action plans
• Support sales teams in the field to identify best practices, needs, and areas for improvement
• Participate in organizing and running trade shows and industry events
• Manage an apprentice
• Design and deploy marketing and commercial initiatives that contribute to the division’s performance while ensuring brand consistency
• Work closely with the Purchasing & Product Offering Division, branch directors, and field teams

Requirements

• At least 5 years of professional experience
• Degree from a business school, agricultural engineering school, or food science program, or a Master’s degree with a specialization in marketing
• Marketing experience in the food industry or distribution is an advantage
• Embrace the POMONA mindset: be passionate, committed, and genuinely team-oriented

Core Competencies

Demonstrates expertise in developing and managing commercial activation plans, including marketing initiatives and sales support tools, while ensuring brand consistency and adapting strategies based on market trends and consumer insights.

Highest-signal resume keywords

• Commercial Activation Planning
• Marketing Experience in Food Industry
• Sales Support Tool Development
• Competitive Intelligence Analysis
• Team Leadership

Hard Skills

• Campaign Management
• Product Sales Pitch Creation
• Point-of-Sale Material Production
• Market Trend Monitoring
• Feedback Gathering
• Trade Show Organization
• Brand Positioning
• Promotional Campaign Development
• Incentive Program Management
• Communication Strategy

Soft Skills

• Team-Oriented
• Passionate
• Committed

Certifications & Qualifications

• Degree in Business
• Degree in Agricultural Engineering
• Degree in Food Science
• Master’s Degree in Marketing

Industry Keywords

• Food Industry
• Distribution
• Brand Consistency
• Consumer Insights
• Sales Teams
• Field Requirements
• Promotional Periods
• Market Trends
• Trade Shows
• Apprentice Management