Marketing & Product Officer

CMA CGM; Marseille; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A leading logistics company in Marseille seeks an experienced professional for product portfolio management in its air cargo division. Responsibilities include analyzing market needs, innovating products, and managing marketing activities. Candidates should have strong analytical skills and be fluent in English. Join CMA CGM AIR CARGO to contribute to the aviation sector within a recognized maritime group.

Qualifications

• Knowledge of the air cargo industry and marketing is essential.
• Strong analytical skills to understand market needs.
• Proven ability in project management activities.

Responsabilités

• Define the product portfolio based on business strategy.
• Analyze market and customer requirements.
• Innovate and develop cargo products and services.
• Manage portfolio performance and adaptations.
• Ensure compliance with industry regulations.
• Support the sales organization for special product sales.
• Coordinate airline marketing activities with communication teams.

Connaissances

Knowledge of the air cargo industry and marketing

Strong analytical skills

Proficient in project management activities

Curious, self-learner, and autonomous

Team player

Capable of working effectively under pressure

Strong listening, communication, and presentation skills

Fluent in English

Description du poste

Since 1978, our Group has been constantly growing and innovating to offer its customers increasingly efficient maritime, land, air, and logistics solutions. Driven by a strong desire to design ever more effective solutions to serve a world in motion, the Group launched CMA CGM AIR CARGO in 2021, thereby expanding its transport and logistics offering. It has also recently grown with the acquisition of the Belgian company "Air Belgium."

Already equipped with a fleet of 4 long-haul aircraft (1 A330F and 3 B777Fs), it will be further reinforced with eight Airbus A350Fs by 2027, making CMA CGM AIR CARGO the launch operator of this new aircraft. Moreover, thanks to support from a partner, AIR CARGO now operates on the transpacific route with two additional B777Fs that we own.

RESPONSIBILITIES:

• Overall responsibility for defining the product portfolio of CMA CGM AIR CARGO, based on the airline business strategy.
• Analyze market, industry, and customer requirements to identify product and service needs. Compile market and industry business intelligence.
• Innovate and develop products and services – definition of concepts, processes, and marketing mix for the enhancement and development of cargo products and services.
• Manage the current product and service portfolio: regularly review portfolio performance and implement necessary adaptations to ensure commercial success. Manage the marketing mix.
• Ensure compliance with industry regulations.
• Provide support and guidance to the sales organization for special product sales and the identification of prospects.
• Responsible for the airline marketing activities in coordination with Group Corporate Communication teams: external and internal communication, PR, social media, web presence, and the CMA CGM AIR CARGO marketing mix.

SKILLS & COMPETENCES:

• Knowledge of the air cargo industry and marketing.
• Strong analytical skills.
• Proficient in project management activities.
• Curious, self-learner, and autonomous.
• Team player.
• Capable of working effectively under pressure.
• Strong listening, communication, and presentation skills.
• Fluent in English.

Contribute to the development of the aviation sector within a globally recognized maritime group by applying and joining the CMA CGM AIR CARGO team !