Marketing Operations - Manager / Senior Manager

TN France; Paris; Sur place; EUR 50 000 - 90 000; Plein temps

Résumé du poste

An established industry player is seeking a passionate Senior Marketing Operations Manager to join their dynamic EU Marketing team. This role offers an exciting opportunity for a leader-operator who excels in both strategic consulting and hands-on execution. You will enhance marketing campaign performance through automation and data-driven insights, ensuring effective communication and engagement with target audiences. The ideal candidate will possess a strong background in marketing operations, CRM, and analytics, and will thrive in a collaborative environment. If you're ready to drive impactful change and optimize buyer experiences, this role is perfect for you.

Prestations

Opportunities for progression

Work anywhere policy

Best-in-class tech stack

Incredible team support

Qualifications

• 5+ years in B2B SaaS marketing operations with a focus on campaign optimization.
• Strong expertise in CRM and marketing automation tools like Marketo.

Responsabilités

• Produce high-quality campaign analyses to improve marketing performance.
• Partner with marketing leaders to translate data into actionable insights.

Connaissances

Marketing Operations

CRM

Marketo

Data Analysis

Campaign Management

Problem Solving

Communication Skills

Critical Thinking

Formation

Bachelor's Degree

Outils

Tableau

SQL

HTML

CSS

JavaScript

Google Analytics

Description du poste

Social network you want to login/join with:

Marketing Operations - Manager / Senior Manager, Paris

Client:

Location:

Paris, France

Job Category:

Other

-

EU work permit required:

Yes

Job Reference:

1878c10eeed3

Job Views:

1

Posted:

22.03.2025

Expiry Date:

06.05.2025

Job Description:

The Role

We are looking for a passionate Senior Marketing Operations Manager to join our talented EU Marketing team. This role is for a ‘leader-operator’, someone who can offer both strategic consulting to support the execution of marketing campaigns owned by the field marketing team, and continuously improve the automation process across areas such as campaign creation, testing, nurturing, scoring, and performance analytics. We are looking for an expert in Marketo marketing automation to segment our target prospects, and ensure Veeva communications are sent to the right person at the right time, enabling teams with data-driven insights that make them better marketers. This is a huge opportunity to help enable a Vertical SaaS marketing team with technology, processes, and best practices to optimize marketing campaign performance and buyer experience. The ideal candidate must have proven working knowledge of CRM and marketing automation best practices, and marketing analytics.

What You'll Do

1. Produce quarterly, high-quality campaign analyses and identify trends that provide early insights with the goal of improving ABM, event, and digital campaign performance across the EU.
2. Establish a semi-annual marketing automation trend and best practices communication to optimize channel outreach, program conversions, and overall target database engagement.
3. Partner with regional marketing leaders to translate marketing data into actionable insights to help drive continuous performance improvements.
4. Be regarded as the in-house expert consultant for our EU team to create optimized campaign journeys, enhanced nurture programs, and persona-focused segmentation.
5. Develop a library of training content for marketing automation topics such as persona-based data segmentation, Pardot engagement studio best practices, and email testing.
6. Deliver quarterly campaign performance metrics and provide proactive recommendations for maximizing account engagement, opportunity creation, campaign influence, and marketing spend optimization.
7. Produce Veeva Summit event reporting and be fully capable of providing weekly and post-event analytics to both operational and executive-level audiences.

Requirements

1. 5+ years of experience in a fast-growth B2B enterprise software (SaaS) or high-tech life science company supporting ABM campaign deployment and optimization with a strong understanding of key marketing concepts including campaign planning, execution, testing, and metrics.
2. Demonstrates a strong ability to think through marketing operations strategies with the team and enable them to execute with speed.
3. CRM and Marketo (or equivalent) proven working knowledge/certification required.
4. Persona-focused database segmentation and augmentation expertise.
5. Strong excel expertise.
6. Ability to build relationships working in a cross-functional global environment.
7. Possesses proven data manipulation and analytical capabilities designed to translate raw marketing data into performance improvement insights, and can communicate related recommendations through storytelling that drives impactful and measurable change.
8. Critical thinking, attention to detail, and problem-solving skills required.
9. Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills.
10. Ability to own and deliver on multiple strategic projects under aggressive timelines within a multinational matrixed team structure.
11. Proven ability to excel in a dynamic environment.
12. Bachelor's degree required.

Nice to have

1. Analytics platform (Tableau, Sigma, etc.) experience or equivalent.
2. Basic knowledge of SQL or other database expertise.
3. Advanced technical skills in HTML coding, CSS, JavaScript.
4. Digital marketing knowledge: web tracking, Google Analytics.
5. Vendor management experience.
6. Life sciences industry experience is a plus.

Perks & Benefits

1. The chance to work with a genuine market leader.
2. Opportunities for progression - the sky is the limit!
3. Incredible support from the wider team, and a best-in-class tech stack to help you be successful in your role.
4. Work anywhere policy - Yes, you can utilize our office spaces, or work remotely when you need to.
5. A wide range of perks & benefits - Don’t just take our word for it, apply here and find out more!

#RemoteFranceVeeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world. As an equal opportunity employer, Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, disability and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at.