Marketing Officer - BSBI Paris

Global University Systems; Paris; Sur place; EUR 30 000 - 40 000; Plein temps

Résumé du poste

An international education provider in Paris is seeking a Marketing Officer to adapt campaigns, create engaging content, and participate in events. The ideal candidate is a native French speaker with a degree in Marketing and at least one year of experience. This entry-level role offers the chance to contribute to international marketing efforts in a dynamic environment.

Prestations

Opportunities for international collaboration

Career growth in a dynamic organization

Qualifications

• Native French speaker with excellent written communication skills.
• Minimum 1 year in marketing, including internships.
• Experience in content creation and community management.

Responsabilités

• Adapt global campaigns for French audiences.
• Produce engaging content for social media and email campaigns.
• Attend recruitment fairs and campus events as a marketing representative.

Connaissances

Fluent English

Strong copywriting

Familiarity with social media

Basic video editing skills

Formation

Degree in Marketing or related field

Outils

CRM platform knowledge

Description du poste

Your Responsibilities

About BSBI:

BSBI is proud to be expanding its presence in France with our vibrant campus in Paris. We deliver a range of master’s degrees in collaboration with PPA and ESGI, as well as programmes validated by University for the Creative Arts (UCA), giving students the unique opportunity to earn both French and UK qualifications.

Our Paris campus offers an unforgettable experience — combining high-quality education with the cultural richness of one of the world’s most inspiring cities. Our mission is to prepare students for international careers, so they can return to their home countries with a respected qualification and the experience of living, studying, and building a professional network in Paris.

BSBI France is part of the BSBI Global network, giving our students and staff access to a truly international education ecosystem. We are owned by GUS Germany GmbH (GGG) — the umbrella organisation overseeing a dynamic group of higher education institutions with more than 18,000 students across Europe and beyond.

Position Overview:

The Marketing Officer – France will be based in Paris and will report directly to the Head of Marketing – Spain & France. This is an entry-level marketing executive role for a creative, organised, and ambitious professional who can combine local market insight with a global outlook. Your knowledge of France’s culture, language, and trends will help shape how we position our programmes for international audiences — including France Domestic, Europe, and Rest of the World.

You will work closely with central marketing teams in France, Spain, the UK, India, and Germany, who will support in delivering large-scale campaigns. You’ll still be hands-on with many tasks — particularly content creation, local events, and student engagement — but you’ll always have international colleagues and specialist teams to collaborate with.

We’re looking for someone who is:

• Passionate about education and the opportunities it creates.
• Ideally an international student or graduate, with first-hand experience of global study.
• Anative French speaker with fluent English.
• Creative, enthusiastic, and confident producing content and working with suppliers.
• Keen to travel for events, filming, and campaign activities.

Key Activities & Responsibilities:

• French Market Insight & Content Creation
• Use your local market knowledge to help adapt global campaigns for international audiences.
• Produce engaging French-language and English-language content for social media, blogs, email campaigns, and videos.
• Capture testimonials, campus life photos, and event footage; coordinate with external providers where needed.
• Build and maintain a content asset library (photos, videos, testimonials, graphics) for global use.
• Act as the on-the-ground marketing presence at open days, recruitment fairs, and campus events.
• Contribute to campaigns targeting France Domestic, Europe, and Rest of the World recruitment markets.
• Support the recruitment team by ensuring marketing activities drive qualified leads and align with enrolment goals.
• Track campaign performance and share feedback with central teams for optimisation.
• Work with the Head of Marketing – Spain & France and central teams in the UK, India, and Germany to deliver integrated marketing campaigns.
• Provide local insights and feedback to help ensure campaigns resonate internationally.
• Coordinate the production, translation, and distribution of marketing materials.
• Maintain BSBI brand guidelines in all French-language and English-language materials.
• Collaborate with design, PR, SEO, and social media teams to integrate Paris campus activities into wider campaigns.
• Partner with academics to help position programmes effectively for multiple global markets.
• Monitor analytics for social media, email, and campaign activity; prepare regular performance updates.
• Suggest creative approaches to content, events, and digital engagement based on audience feedback and trends.
• Stay informed on competitor activities and relevant market developments.

Your profile

Qualifications/Education

• Degree in Marketing, Communications, or related field (or equivalent experience).

Knowledge/Skills

• Native French with excellent written and spoken communication skills.
• Fluent English (additional languages a plus).
• Strong copywriting and editing skills in French.
• Familiarity with social media management, email marketing, and content creation.
• Comfortable with basic video/photo editing tools or working with external providers.
• Organized, adaptable, and collaborative.

Experience

• Minimum 1 year in a marketing-related role (internships included).
• Experience in content creation, community management, or event participation.
• Understanding of international audiences or recruitment marketing is desirable.
• CRM and analytics platform knowledge is a plus.

Why us?

Joining BSBI France means joining a global organisation. We are part of GGG and the Global University Systems (GUS) network, offering international collaboration, career growth, and opportunities to work on projects with colleagues worldwide.

We are building a strong presence in Paris, giving ambitious professionals the chance to contribute to something dynamic, entrepreneurial, and future-focused. You’ll be part of an international marketing team working across multiple countries, markets, and student recruitment regions.

About Us

GUS Germany GmbH (GGG) is an innovative and dynamic network of world-class higher education institutions that is committed to empowering students with the knowledge and skills they need to make a positive impact in the world. Our mission is to foster visionary leaders who can drive meaningful change for society.

With a strong presence in Germany, Europe, and beyond, GGG is made up of several well-known brands, including UE (University of Europe for Applied Sciences), BSBI (Berlin School of Business & Innovation), htk academy, and GISMA University for Applied Sciences. Our thriving student body of over 10,000 learners across our institutions benefits from a wide range of academic disciplines, such as business, technology, data science, engineering, sports, and fine arts.

As part of the Global University Systems (GUS) network, which comprises over 48 universities across Europe, the USA, Australia, Asia, and South America, with over 87,000 students, we are dedicated to providing exceptional learning experiences to our students.

At GGG, we are committed to creating a supportive and inclusive work environment where everyone can thrive. Our employees play a vital role in ensuring that our students succeed at every step of their career path. Join our team and be a part of a culture of innovation and excellence in education. www.gusgermany.com