Marketing Manager Patron, West Europe

This is a unique opportunity to shape the future of Patrón and Agave - the fastest-growing spirits category and the #1 strategic priority for the company - as we build towards our Best10 ambition.

You will lead brand building and acceleration across France, including WIKC & HotSpots, and Benelux, building a mix of Cultural, Occasional, and Functional relevance while acting as a key leader for the detailed AVQPAP delivery of the brand. France, as a Lighthouse Market for Patrón, is at the beginning of an exciting journey, offering a real chance to make a tangible impact in one of Europe’s most influential markets.

You will act as the "General Manager" of the brand, being accountable for driving equity, crafting & executing portfolio strategy, delivering profitable financial performance, and ensuring we win market share across key markets in the cluster. You will work in close collaboration with Market/Cluster, Regional, and Global teams.

You will also lead and execute the total Agave portfolio for the cluster, including Ilegal, Cazadores Core & RTD, and Camino Real.

The role is based in Saint-Denis. Fluency in French is a must.

ABOUT YOU

You are a passionate marketer with a deep understanding of premium brand building. With a strategic mindset and entrepreneurial spirit, you bring brands to life through compelling storytelling and impactful consumer engagement.

A natural leader and true team player, you inspire those around you while building strong relationships across all levels of the organization. Open to new ideas, you challenge conventions and navigate ambiguity with ease.

You have strong business acumen, a results-driven approach, and the ability to lead with confidence.

KEY ACCOUNTABILITIES AND RESPONSIBILITIES

Consumer, shopper and customer understanding

• Builds deep understanding of target consumer and shopper groups to inform Brands strategic & operational planning and optimize the deployment of brand assets
• Develops, in partnership with Insights team, a robust situation assessment for the brand in the assigned markets as input into the annual integrated activity planning process
• Supports the regional Innovation Strategy to identify consumer, shopper or customer opportunities in the assigned markets which can be addressed through new product innovation.
• Build strong data driven relationships via audience precision targeting, personalized and adapted experiences to effectively address consumer needs, driving point of differentiation and value for the brand.

Brands strategy, activity planning & brand communication

• Brings the Lighthouse market growth model to life for Patrón in France, steering the cross-functional QBR process, and crafting and implementing long-term brand and portfolio strategies across the West Cluster.
• Leads the creation & communication of local annual integrated activity plans (including AVQPAP) and own execution.
• Leads performance review and build the marketing strategy for each whisky brand, defining the JTBD and developing the activity plans and consumer programmes to deliver this; actively consulting Regional and Global stakeholders
• Assigns and manages A&P across brand activities, including PR, Social and Digital to deliver commercial and brand targets.
• Supports the execution and adaptation of global brand assets to ensure activities align to deliver global brand guidelines and messaging
• Works closely with insights to ensure “consumer is at the heart “of planning and activation

Business Performance Management:

• Accountable for delivery of Brand performance targets and maximizing ROI from A&P
• Constantly evaluate commercial P&L and ensure M&E is in place for all activities and help to identify and codify successful brand growth drivers and to act to resolve gaps and issues
• Ensure discipline around implementation of channel and pricing strategy, including sustainable GP/case growth
• Detailed understanding and inputs into S&OP to ensure accurate forecasts, including future product launches and special whisky releases
• Keep Region and Global updated on performance and actions in place.

SKILLS – THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

TO BE SUCCESSFUL IN THIS ROLE YOU WILL HAVE/BE:

• Strong Marketing & Brand Building Expertise: preferably within a premium or luxury brand environment gained in international markets. Familiarity with France and knowledge of Le Loi Evin regulations are advantageous.
• Great commercial acumen, analytical & execution skills with the ability to translate brand strategies into a tangible commercial advantage. With a strong understanding of channel, price, promotional activity and through-the-line activation.
• Strong Leadership skills, ability to influence and manage multiple stakeholders in a complex matrix environment across multiple levels within the organization. Comfortable navigating ambiguity and driving change
• Track record of premium brand guardianship, understanding of premium growth codes and ability to drive the brand in the right places, in the right way. Experience of building brands in the on-trade.
• Strong expertise within digital and influencer marketing. Demonstrated ability to leverage PR, digital channels and in-culture partnerships effectively, while adapting to a highly regulated market.
• Decisiveness in making timely, fearless decisions, focusing the business on the key priorities for the BEST10.
• Digitally savvy with the ability to connect people and systems in the delivery of results
• Languages – Fluency in French & English is a must.

KEY RELATIONSHIPS AND INTERDEPENDENCIES

• Your ability to operate and orchestrate seamlessly within the matrix will be critical for your success in this role and in the function
• Convey strategy and actions to inspire all functions across the business
• Ability to work in close collaboration with CPA, Finance, Legal, Commercial and Category teams
• Adapt and Exchange (reach agreement with): Commercial Leadership, Sales Leadership and Marketing Leadership.
• Influence (affect change) & negotiate with: Global Brand Team, BUDs & Cluster MDs.

PERSONAL QUALITIES

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

leadership agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility:You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

• Flexible work arrangements (depending on role/office/site location)
• Access to E-learning Platforms and Career Development programs
• Travel Discounts ( i.e., hotel and car rental)
• And much more!

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

Life Inside Bacardi

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

Bacardi is the world's largest privately-held international spirits company. We are a brand-led growth company with over 200 brands and labels. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!

You will hear us refer to each other as a “Primo” which means cousin in Spanish, and it´s our way to referring to employees. It´s also a reminder that we are a family-owned business with Latin heritage since 1862.

Primos are empowered to embrace diversity of thought and a global mindset to grow the Bacardi business and be future fit.

Leadership at Bacardi listen to Primos through pulse surveys, town halls, action team forums and development training sessions.

We get to enjoy social events, brand days, celebrate in trade with customers and have the opportunity to give back to the community through local initiatives like My Inspirit Day. We stand by doing the right thing and foster a culture of wellness and prioritizing Primo wellbeing through impactful resources and initiatives.

If this sounds like a culture you wish to join, check out our current opportunities.

How can I stay on top of the latest Bacardi news?

Our Global headquarters is based in Bermuda. Our Regional headquarters are Amsterdam for Europe & Latin America & the Caribbean; Dubai for Asia, Middle East & Africa and Coral Gables for North America. For Global Marketing, our teams are based in London, UK. In addition, we have offices, distilleries, production sites and brand homes around the world.

What careers are possible at Bacardi?

Our portfolio boasts more than 200 brands and labels and we sell in more than 160 markets. That global scale offers opportunities across functions and markets. From those who craft and produce our brands to those who market and sell them to everything in between.We also have opportunities across levels of experience from those who are starting their professional career (and are of local legal drinking age) to those who have decades of experience under their belt.

Does Bacardi run an Internship or Graduate program?

From time to time, we contract talent for specific functions and markets on a paid internship basis. We do not run a recurring global internship and rather allow markets and team to determine local needs and opportunities.

Does Bacardi offer training and development opportunities to grow your career?

We are there for the moments that matter in our Primos’ careers - the times they need to step outside of their comfort zone and grow. Whether that’s when they step through our doors as a new Primo, take on a new role, want to learn new skills and develop, or take that opportunity of a lifetime abroad to gain experiences across different cultures, functions, and markets.

We have world-class resources to support you every step of the way. From our Becoming Bacardi onboarding to global mentorship programs, mixology sessions, regular “lunch and learns” and coaching and development programs, there are many ways to expand your skills and opportunities. Learning never ends and that’s why we even continue development at the most senior levels with global programs at Harvard Business School and the University of Miami, among others.

Do I need to drink alcohol to work at Bacardi?

The simple answer is no candidates do not need to drink alcohol to be considered for a role. The Bacardi portfolio of products includes alcohol, low alcohol and no alcohol products. Bacardi promotes balanced, moderate drinking as part of a mindful lifestyle. The decision whether or not to drink alcohol is a personal one and we respect lifestyle choices.

What we value most is high performing talent with an ability to understand how to engage with our brand consumers and business partners.

We do, of course, only hire people who are of legal drinking age in their market.

Does Bacardi run an Internship or Graduate program?

From time to time, we contract talent for specific functions and markets on a paid internship basis. We do not run a recurring global internship and rather allow markets and team to determine local needs and opportunities.

What language should I submit my application in?

English is the official and primary language at Bacardi. Our Hiring Teams are located worldwide. Please submit your resume and other materials in English. Only consider using a local language for your application if the job positing specifies this request.

What are the stages of an interview process?

The first step is submitting your application which will be reviewed by our Hiring Team. Should your experience meet the qualifications and expectations of the open role, you will begin the interview process. Generally speaking, you can expect a few stages of conversations. The timing of the interview process will vary and our focus will be on ensuring that the key stakeholders get to know you and that you get to know us. You will be expected to do a face-to-face interview in person or over video call in some cases, at least once, during the hiring process.
Sometimes we do ask candidates for customer facing roles or more junior candidates to complete an automated online video interview. You will self-record answers to our automated questions and this will be reviewed by the Hiring Team.

For Management and Leadership roles we may request an additional assessment that takes a deeper dive into your potential leadership style.

If your hiring journey is successful, we'll make it official with a job offer letter and be ready to welcome you to the team.

How long does the interview process take?

The process will vary and usually depend on different factors such as the volume of applications received, seniority level of the role and stakeholder availability within the hiring team. Our recruiters are in-house and will be in touch as soon as possible to inform you of next steps. We appreciate your interest and patience.

Can I receive additional support or reasonable adjustments during the interview process?

We want everyone to enjoy their Bacardi interview experience and will consider requests for personal requirements (be that the interview environment or other adjustments). Please make your recruiter aware via email when invited for interview. We will do our best to accommodate your needs at each stage and make your experience a supportive one.

How do I know if a Bacardi job vacancy, email/DM communication or website is legitimate?

From time to time, fraudsters or scammers impersonate recruiters or Bacardi employees in an attempt to obtain personal information or money. These recruitment scams can show up as fake websites listing job opportunities designed to look like Bacardi, email communications, or direct messages via LinkedIn or Whatsapp/SMS. Watch out for poorly written messages and adverts that contain spelling errors or inconsistencies.

The URLs for the Bacardi Careers Site are https://bacardi.wd3.myworkdayjobs.com/Jobs_Bacardi and www.jobs.bacardilimited.com . If you click a link that sends you to a page that looks like Bacardi but doesn’t start with this address, it’s not us! Please do not provide any personal details – we suggest you close this window tab. An email would be considered suspicious if the email address does not end in “@bacardi.com”

Bacardi never charges a candidate any monetary fee for the opportunity to be interviewed, or to secure visas or permits. Money is never exchanged during the hiring process.

Bacardi will never ask you for personal information over email, such as personal passwords, credit card or banking information, Social Security numbers or tax identification number.

If you've shared information with a potential scammer, report any suspicious communications by forwarding details and attaching any evidence via our Contact Form https://Contact.BacardiLimited.com with Topic “Reporting Suspicious Activity”. Our team will investigate and let you know if the email is legitimate.