Marketing Manager - Mobile Water Technologies

TN France; Paris; À distance; EUR 45 000 - 85 000; Plein temps

Résumé du poste

An established industry player is seeking a Marketing Manager to lead inbound marketing strategies for their Mobile Assets business in Europe. This role offers the opportunity to shape communication channels and targeted campaigns that highlight the company's ecological initiatives. With a focus on content creation, SEO, and lead generation, the successful candidate will work closely with diverse teams to enhance brand visibility and drive growth. If you're passionate about marketing and eager to make a positive impact in the water technology sector, this position is perfect for you.

Prestations

Excellent benefits

Remote work flexibility

Professional development opportunities

Qualifications

• Bachelor's degree in marketing or business administration preferred.
• Strong analytical skills to interpret data and track KPIs.

Responsabilités

• Develop and execute inbound marketing strategies to attract and engage customers.
• Collaborate with sales and marketing teams for campaign execution.

Connaissances

Inbound Marketing

Content Marketing

SEO

Email Marketing

Data Analysis

Project Management

Formation

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Outils

Google Analytics

Salesforce

HubSpot

Marketo

Pardot

Description du poste

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Marketing Manager - Mobile Water Technologies, Paris

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Client:

Veolia

Location:

Paris, France

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

ffb0fcd45db5

Job Views:

1

Posted:

03.05.2025

Expiry Date:

17.06.2025

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Job Description:

Company Description

At Veolia Water Technologies & Solutions, we’re at the forefront of activities designed to save water and reduce energy consumption for industrial customers. The collective expertise and passion of our people, combined with a broad portfolio of over 10,000 technologies, makes us uniquely positioned to deliver solutions that positively impact the environment.

Job Description

Marketing Manager – VWTS Assets Europe
Remote based in Europe
Excellent benefits

Join Veolia Water Technologies and Solutions at a unique time of growth and business expansion as we continue to build our presence across Europe.
In this role, you will oversee and implement inbound marketing strategies to attract, engage, and convert.
You will own and manage marketing for the Mobile Assets business in Europe, playing a crucial role in creating and maintaining new channels of communication and targeted campaigns to increase visibility of our ecological transformation value proposition.

What does the day-to-day look like?

• Develop and execute comprehensive inbound marketing strategies
• Research your market sector to understand customer needs
• Work closely with sales to fully understand their objectives for the sector.
• Work closely with the Domain Leader to develop a marketing strategy for the next period of expansion
• Content Creation and Optimization:
• Collaborate with internal marketing specialists and external agencies
• Manage the content for your assigned sector
• Ensure consistency in brand messaging and positioning
• Work with the digital team, conduct keyword research, implement on-page SEO tactics, improve search engine rankings and organic traffic.
• Develop lead generation campaigns
• Create and manage email marketing campaigns
• Work with the PR & Social Team to manage the company's social media presence
• Use social media channels for lead generation and brand awareness.
• Utilise marketing automation tools to streamline processes
• Work closely with the wider Europe Inbound Marketing team, PR & social team, digital team, and others to ensure seamless execution and accuracy of marketing initiatives.
• Stay abreast of the latest trends, best practices, and technologies in inbound marketing and digital marketing
• Measure marketing campaigns performance
• Work with the Europe marketing team, benchmark campaign performance against other sector campaigns and share best practice.
• Outbound Activities: Promotion of Valuable Content ie such as product books, webinars, or whitepapers
• Event Marketing: Participate in industry events, conferences, or webinars
• Drive sector strategy and seamless European rollout
• Ensure that local marketing activities are implemented and managed
• Support in the ongoing development of mini-websites.
• Plan, allocate, and control financial resources
• Google Analytics, Salesforce, automation dashboards or other marketing analytics platforms.
• Travel as required.

Qualifications

What background will you likely have?

• Relevant marketing / business experience OR Bachelor's degree in marketing, business administration, or a related field
• Strong analytical skills with the ability to interpret data, track KPIs, and make data-driven decision
• A deep understanding of inbound marketing methodologies, including content marketing, SEO, social media, email marketing, lead generation, and lead nurturing.
• Experience with marketing automation tools and CRM systems is also essential.
• Familiarity with marketing automation platforms (, HubSpot, Marketo, Pardot), CRM systems etc
• Ability to devise innovative marketing strategies that resonate with the target audience
• Strong project management skills to oversee multiple marketing initiatives
• Excellent written and verbal communication skills
• Relevant work experience as an Inbound Marketer, showcasing a proven track record
• Previous experience in the Water Industry is not essential, although would be favoured

Additional Information

PLEASE SUBMIT YOUR CV IN ENGLISH FOR SCREENING PURPOSES

As an inclusive company, Veolia is committed to diversity and gives equal consideration to all applications, without discrimination.