Marketing Manager Install Base France / Iberia

IFS; Paris; Sur place; EUR 70 000 - 90 000; Plein temps

Résumé du poste

IFS is seeking a Marketing Manager Install Base France / Iberia to lead demand and retention programs across France and Iberia. This hands-on role focuses on growing brand awareness, coordinating campaigns, and optimizing the CRM-driven lead lifecycle.

You will plan and execute marketing strategies aligned with market unit goals, collaborate with global teams, and report on campaign results. English fluency plus local language are required; experience in enterprise software is preferred.

Qualifications

• Proven success in a similar role within an enterprise software sales organization.
• Strong problem-solving skills.
• Ability to multi-task and work under pressure in a matrix organization.
• Excellent verbal and written communication in English and local language.
• Skilled relationship builder with stakeholder influence.

Responsabilités

• Plan and execute marketing strategy aligned with market unit goals.
• Build brand awareness and manage corporate identity in the market unit.
• Lead generation through events, campaigns, digital and social media.
• Collaborate with Marketing Global teams on promotions.
• Local research and marketing intelligence to boost Sales.

Connaissances

Multi-tasking

Problem solving

Communication

Presentation

Relationship building

Description du poste

Marketing Manager Install Base France / Iberia

• Full-time

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

The role provides you with an opportunity to flex your creative muscle and put real-life solutions in place to make an instant business impact. It is a hands‑on role where you will generate ideas as well as execute them. You will utilize your innate curiosity and test your resilience, focused on but not limited to:

• Planning and execution of marketing strategy and plan, aligned with market unit goto market plans, goals and objectives
• Overall responsibility for building brand awareness, brand management and corporate identity within the market unit.
• Lead generation- including virtual and onsite events (external/internal),campaigns, digital, social media both direct to market and through, or in collaboration with partners
• Work with Marketing Global teams on the promotions of their ownprograms
• Provide local Research and marketing intelligence to boost Sales- includingcompetitor and industry information
• Creation of locally relevant advertising campaigns and marketing collateral
• Managing website, digital marketing platforms and campaigns including socialmedia and search engine marketing
• Scrutiny of Campaign results including post-event analysis and reporting.
• Localization and execution of global and regional marketing campaigns where relevant
• Management of the CRM system- Lead management and list collation.
• Working within a matrix structure to manage and support team members within both marketing and business development functions.
• Management of the marketing budget
• Monthly and Quarterly Marketing reports

• Proven success in a similar role within an enterprise software sales organization
• Strong problem-solving skills.
• Ability to multi-task and work under pressure, meet deadlines, and able to navigate a matrix organization to leverage direction and support required.
• Skilled relationship builder with exceptional polish; team player with demonstrated ability to influence and partner with internal and external stakeholders
• Good presentation skills and ability to interact with internal/external customers.
• Ability to act with tact and discretion and a sense of humor. Be resourceful and reliable in the identification of solutions and handling of complex situations.
• Excellent verbal and written communication skills with business level command of English as well as appropriate local language for the market within which the role is based