Marketing Manager – France

RELEX Solutions; France; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A retail technology firm is seeking a Marketing Manager to execute strategic marketing initiatives aimed at demand generation in France. The role involves developing localized strategies, managing events, and driving marketing communication efforts. Ideal candidates will have over 5 years of B2B marketing experience, fluency in French and English, and strong project management skills. Apply now to shape our marketing efforts and drive growth in France.

Qualifications

• 5+ years of experience in B2B field and event marketing.
• Native French speaker with excellent communication skills.
• Strong proficiency in English.

Responsabilités

• Execute strategic marketing initiatives for demand generation.
• Develop and implement localized marketing strategies.
• Track and measure event impact on marketing outcomes.

Connaissances

Strategic thinking

B2B marketing expertise

Event management

Communication skills

Project management

Description du poste

About the Role

As a Marketing Manager for France, you will be responsible for executing strategic marketing initiatives that drive demand generation, strengthen partnerships, and accelerate sales opportunities. You’ll work closely with the Field Marketing, Sales, and Business Development teams to develop and implement localized marketing strategies that align with our key industry verticals and buyer personas.

This role offers the opportunity to shape and execute key components of our go-to-market strategy, including trade shows, customer activations, executive events, and digital campaigns. If you are a strategic thinker with hands-on marketing expertise, a deep understanding of B2B enterprise sales cycles, and experience engaging senior customer and prospect decision-makers, this role is for you.

Industry Event & Field Marketing Execution

• Develop and execute integrated event marketing programs that align with business objectives, including in-person trade shows, conferences, association activations, executive briefings, and virtual experiences.
• Oversee the event calendar and execution of regional events, including contract negotiations, vendor management, site selection, agenda planning and content development, staffing, on-site production.
• Create and manage custom events that engage both customers and prospects, driving lead generation and strategic account engagement.
• Drive marketing and promotional strategies around RELEX own events, ensuring alignment with pipeline goals and industry engagement.
• Research and evaluate industry events to determine sponsorship and engagement opportunities aligned with RELEX’s target verticals.

Marketing & Campaign Execution

• Develop promotional and engagement strategies to ensure event participation from the right audience at the right time, driving SQLs and qualified meetings.
• Partner with product marketing, demand generation, and brand & creative teams to develop high-impact content and assets (landing pages, videos, handouts, digital ads, social banners, etc.).
• Execute pre-, during-, and post-event campaigns that maximize attendance, brand awareness, and pipeline generation.

Performance Tracking & Optimization

• Track and measure event impact on pipeline, marketing-influenced revenue, and sales acceleration to refine future strategies.
• Conduct pre- and post-event analysis to evaluate success metrics, optimize lead qualification processes, and ensure strong alignment with sales follow-up strategies.
• Provide data-driven insights to inform marketing decisions and improve ROI on event investments.

What You Bring to the Table

• Native French speaker with excellent written and verbal communication skills, and ability to create compelling marketing content.
• Strong proficiency in English for effective business communication across teams and regions.
• Knowledge of additional EMEA South languages (such as Italian, Spanish, or Portuguese) is considered a plus.
• 5+ years of experience in B2B field and event marketing, preferably in retail technology, supply chain software, or enterprise SaaS.
• Understanding of retail, grocery, wholesale, and manufacuring industries is a plus.
• Experience managing both in-person and digital events as part of an integrated marketing strategy that supports pipeline acceleration.
• Experience working closely with sales and business development teams to align marketing initiatives with revenue goals.
• Exceptional project management and prioritization skills, with the ability to manage multiple programs and stakeholders simultaneously.
• A sense of ownership, accountability, and a desire to contribute to RELEX’s growth in France.

You can apply by sending your cover letter and CV through the application form as soon as possible. Please note that we will fill this position as soon as we’ve found the right person, so we recommend that you act quickly.

If you have questions, our recruitment team is happy to answer them by email: [e-mail].

We value diversity and therefore welcome all applications – regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age, and sexual orientation and identity.

To learn more about RELEX, check out www.relexsolutions.com.