Marketing Manager BYD France

BYD Europe; Courbevoie; Sur place; EUR 70 000 - 90 000; Plein temps

Résumé du poste

A multinational electric vehicle company is seeking a Marketing Manager in France to lead the marketing strategy, develop marketing events, and manage digital media campaigns. The ideal candidate will have over 10 years of automotive marketing experience, strong skills in content creation, and fluency in both English and French. This role requires a proactive, sales-oriented mindset to drive brand and sales performance in a rapidly growing market.

Qualifications

• Over 10 years of marketing experience in the automotive industry.
• Proven experience in events, content creation, and paid media.
• Strong understanding of digital marketing strategies and execution.

Responsabilités

• Own the marketing strategy for the French market.
• Plan and execute marketing events.
• Lead content creation initiatives.
• Develop and manage paid media campaigns.
• Oversee website management and content updates.
• Coordinate with HQ for local marketing execution.

Connaissances

Marketing strategy ownership

Event planning and execution

Content creation

Digital marketing

Fluent in English

Fluent in French

Formation

Bachelor's degree in Marketing or related field

Description du poste

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

Marketing Manager BYD France

Key Responsibilities

1. Own the marketing strategy for the French market and lead the development of the marketing organization, including team structure, capability building, performance management, and talent development.
2. Plan, organize, and execute marketing events, ensuring consistent brand representation and high-quality execution.
3. Lead content creation initiatives, coordinating with relevant parties to deliver marketing assets such as videos, visuals, presentations, and campaign materials.
4. Develop and manage paid media campaigns across offline and digital channels, including planning, budget control, execution, and performance optimization.
5. Oversee website management, ensuring content accuracy, timely updates, leads improvement, and alignment with marketing and communication strategies.
6. Work closely with HQ and crossfunctional internal stakeholders, ensuring local marketing execution aligns with global brand strategy and market requirements to drive sales performance.

Requirements

• Bachelor’s degree or above in Marketing, Communication, Business, or a related field.
• 10+ years of marketing experience in automotive industry (mandatory), with hands on involvement in events, content creation, paid media, and digital marketing.
• Solid understanding of offline and digital media channels, including campaign planning, execution, and performance measurement.
• With startup mindset, operational, active and sales-oriented.
• Fluent in English and French; experience working in an international or matrix organization.