Marketing Manager

Ingenico Group; Suresnes; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Ingenico is seeking a dynamic Marketing Manager to spearhead regional marketing initiatives across EMEA. The successful candidate will drive customer acquisition through strategic planning and execution, fostering collaboration among marketing functions and maximizing return on investment. This role demands analytical expertise, a proven track record in B2B marketing, and the ability to manage multiple projects efficiently.

Qualifications

• Minimum 6 years of experience in B2B marketing preferred.
• Proven success in go-to-market strategies for awareness and revenue.
• Fluent in English; French and German are a plus.

Responsabilités

• Develop and implement strategic marketing plans for the EMEA region.
• Lead demand generation campaigns aligned with business priorities.
• Manage regional events including tradeshows and customer days.

Connaissances

Analytical skills

Project management

Communication

Organizational skills

Data-driven mindset

Outils

Salesforce

Pardot

Description du poste

Ingenico is the global leader in payments acceptance solutions. As the trusted technology partner for merchants, banks, acquirers, ISVs, payment aggregators and fintech customers our world-class terminals, solutions and services enable the global ecosystem of payments acceptance. With 40 years of experience, innovation is integral to Ingenico’s approach and culture, inspiring our large and diverse community of experts who anticipate and help shape the evolution of commerce worldwide. At Ingenico, trust and sustainability are at the heart of everything we do.

About the Role

We are looking for a dynamic and strategic Marketing Manager to lead and execute segmented marketing initiatives across the EMEA region. This role plays a key role in supporting regional growth by aligning closely with local leadership and driving high-impact marketing programs and activities tailored to geographic, vertical, and business priorities.

Key Responsibilities

• Working with our multiple marketing functions, and with the marketing teams to develop and implement strategic marketing plans for the EMEA region to drive customer acquisition and retention.
• Lead the execution of demand generation campaigns across the EMEA region, aligned with business priorities and target segments.
• Plan and manage key regional events, including international tradeshows (in DACH, Middle East and Eastern Europe regions), customer days, and webinars.
• Coordinate and localize global marketing initiatives, ensuring alignment with regional needs and goals.
• Contribute to EMEA social media activities, including co-branded campaigns and customer success stories.
• Partner with Sales and BDR teams to drive ABM programs across high-value accounts.
• Support local sales teams, particularly in emerging markets and new business clusters with tailored enablement tools and content.
• Collaborate cross-functionally with global marketing teams (Brand, Solutions Marketing, PR &Communications, Marketing Insights, etc.) to ensure consistency and strategic alignment.
• Optimize the customer journey using data-driven insights and continually improve marketing ROI.
• Oversee local website improvements to enhance user experience and conversion.
• Manage marketing and creative resources, agencies, and budgets effectively.
• Track and report on campaign performance, applying insights to refine future strategies.
• Proven ability to develop and execute marketing strategy with limited oversite.

Profile

• Minimum 6 years of experience in B2B marketing and channel experience, preferably in regional or international roles.
• Proven success in developing and executing go-to-market strategies that drive awareness, pipeline, and revenue.
• Full-stack marketing expertise with strong analytical skills and a data-driven mindset.(Salesforce, Pardot…)
• Experience with regional event management and ABM.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• High attention to detail with the ability to manage multiple priorities.
• Fluent in English; additional languages of French and German are a plus