Marketing Manager

Dassault Systèmes; Paris; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

An innovative company is seeking a dynamic Marketing Manager to lead the marketing strategy for a cutting-edge digital design platform. This role involves defining and executing a comprehensive marketing plan targeting Makers and Hobbyists, utilizing data-driven insights to optimize campaigns and drive sales. The ideal candidate will possess 5-7 years of marketing experience, particularly in SaaS products sold online, showcasing strong analytical skills and the ability to communicate effectively across various departments. Join a team that values creativity and strategic execution, contributing to a vibrant online community and enhancing user experiences.

Qualifications

• 5-7 years of marketing experience in SaaS/products sold online.
• Excellent communication and project management skills required.

Responsabilités

• Define and execute marketing strategy for 3D EXPERIENCE SOLIDWORKS.
• Analyze and report on marketing activities and campaign performance.
• Engage with local marketing teams to promote offers.

Connaissances

Marketing Strategy

Data Analysis

Project Management

Communication Skills

SEO

PPC Campaigns

Email Marketing

Influencer Marketing

Formation

Bachelor's Degree

Outils

Google Analytics

Internal Software for Data Analysis

Description du poste

SOLIDWORKS is seeking an experienced, high-energy Marketing Manager to join the SOLIDWORKS Strategy, Business Development and Community team. You will be responsible for defining and executing the marketing strategy for 3D EXPERIENCE SOLIDWORKS for Makers - that targets Makers and Hobbyists who need digital design technology to make their ideas a reality. The product is sold solely online.

This highly-visible position will require you to define a marketing strategy that drives awareness and sales of 3D EXPERIENCE SOLIDWORKS for Makers and play a big role in the execution of the marketing plan at a global level. The ideal candidate will have 5-7 years of marketing experience in a professional setting and will be responsible for:

1. Delivering consistent, comprehensive analytics related to marketing activities, results, and beyond – including:
2. Measuring and reporting results of all marketing activities and using the data to optimize campaign performance/results - including:

• Results for search engine optimization initiatives for core web pages and additional pages created to drive awareness and sales
• Email performance (for nurturing existing users and finding new ones): email open and click rates
• Pay-per-click campaigns: number of clicks, cost per click, average cost per conversion/sale
• Results of influencer initiatives – tracking: number of views, likes, cost per click/sale
• Results of A/B testing on web pages, email content, etc.
• Results of special offers: traffic to web pages, clicks/conversion rate, revenue generated
• Traffic and engagement levels within the product’s dedicated online community
• Weekly tracking of projected vs actual numbers for: new orders, net new orders, active users, web page visits and conversion rate

Developing statistical models using internal software to analyze data and create visualizations used to make business decisions

Interpreting/analyzing data results and communicating to clients to help answer specific questions and solve problems

Defining which data is needed to answer specific questions, address problems, and make solid decisions - including surveys to collect data

Google and social ad pay-per-click campaigns

Organic social plan/content and blogs from users, influencers, etc.

Influencers’ strategy to push the reach of our message beyond traditional marketing campaigns

Marketing partnerships and sponsorships with various organizations and events.

Affiliates program with Value Added Resellers and other relevant affiliates

Web strategy/content, including SEO and localization

Connecting with colleagues on enhancements related to users’ ecommerce experience

Plan to enhance users’ post-sales experience - email nurturing campaigns, getting started web page

Inclusion/promotion of the offer at 3DEXPERIENCE World.

Engaging with local SOLIDWORKS marketing teams worldwide to gain support to promote the offer locally

Qualifications:

1. 5-7 years Marketing experience and success preferably for SaaS/products sold online
2. Bachelor’s Degree preferred
3. Excellent communication skills and ability to work effectively individually and as a team player with colleagues from many different departments and levels within the organization. You must be able to influence without authority
4. Excellent project management skills - the ability to juggle multiple projects at a time and meet various deadlines and deliverables
5. Skilled at execution - someone that goes beyond strategic thinking and can execute quickly on marketing initiatives
6. Ability to analyze data related to results of marketing initiatives, make decisions to optimize results and deliver presentations on results/recommendations
7. Driven, tenacious, can-do personality that is motivated by surpassing aggressive goals