Marketing Manager

Accor; Issy-les-Moulineaux; Sur place; EUR 35 000 - 50 000; Plein temps

Résumé du poste

Une entreprise hôtelière de premier plan recherche un(e) Responsable Marketing pour son établissement. Vous serez chargé(e) de la mise en œuvre de plans marketing, de la gestion de la communication et des relations publiques afin d'accroître la visibilité de l'hôtel. Le candidat idéal possède une solide expérience en marketing, de bonnes compétences en rédaction et une connaissance des outils de communication digitale. Rejoignez une équipe dynamique dans un environnement stimulant et engageant.

Prestations

Carte de réduction Heartist

Programmes de formation

Possibilité de développement de carrière

Responsabilité sociale d'entreprise

Qualifications

• Expérience de 3 à 5 ans en marketing et relations publiques, de préférence dans le secteur de l'hôtellerie.
• Capacité à travailler dans un environnement dynamique et orienté vers l'équipe.
• Compétences solides en rédaction et en édition, avec une attention particulière aux détails.

Responsabilités

• Exécution des plans de marketing et de communication, alignement avec les objectifs commerciaux.
• Gestion des relations avec les agences créatives et de RP.
• Suivi des performances des campagnes et recommandations d'optimisation.

Connaissances

Gestion de projets

Rédaction

Relations publiques

Analyse de données

Créativité

Formation

Licence en Marketing, Communication, ou domaine connexe

Outils

Adobe Suite

Canva

Description du poste

Social network you want to login/join with:

• ALL Heartist benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies and the opportunity to earn qualifications while you work
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21

Your team and working environment:

Pullman ZamZam Makkah stands as a distinctive landmark in Makkah, located in the spectacular Abraj Al Bait complex, directly adjoining Masjid Al Haram and the holy Kaaba in the very heart of Makkah facing King Abdulaziz gate. This masterpiece offers the finest hospitality in Makkah, having 1315 elegantly appointed rooms and suites with extravagant amenities, two contemporary dining options and five-star-deluxe services filled with spirituality while enjoying direct views over the holy Kaaba.

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Do what you love, care for the world

Company Description

What is in it for you:

• ALL Heartist benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies and the opportunity to earn qualifications while you work
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21

Your team and working environment:

Pullman ZamZam Makkah stands as a distinctive landmark in Makkah, located in the spectacular Abraj Al Bait complex, directly adjoining Masjid Al Haram and the holy Kaaba in the very heart of Makkah facing King Abdulaziz gate. This masterpiece offers the finest hospitality in Makkah, having 1315 elegantly appointed rooms and suites with extravagant amenities, two contemporary dining options and five-star-deluxe services filled with spirituality while enjoying direct views over the holy Kaaba.

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Do what you love, care for the world

Job Description

Execution & Organizing

• Execution of annual marketing and communications plans, aligning activities with department budgets, ROI targets and wider business objectives.
• Monitor industry, cultural, and travel trends; conduct competitive analysis.
• Execute public relations activities for the hotel based on its marketing goals.

Brand Identity & Communications Messaging

• Ensure brand consistency across all guest touchpoints including signage, collateral, guest experiences, events, B2B (corporate, trade, MICE) and B2C (leisure, lifestyle) channels.
• Coordinate with design and production agencies for timely delivery of marketing materials, hotel gifts and media giveaways.
• Implement global/regional brand campaigns using provided guidelines and assets.
• Maintain and create visual assets like photography, videography and graphics for marketing and PR, as per brand guidelines.

Public Relations & Media Relations

• Execute PR and media activities per annual strategy, covering F&B, rooms, spa, leisure, MICE.
• Update media kit with fact sheets, executive bios, imagery, and brand content.
• Support press events, visits, and familiarization trips to boost hotel exposure.
• Draft news releases, articles, and executive statements to enhance brand storytelling.
• Maintain media databases, mailing lists, and clipping reports for monitoring and planning.
• Respond promptly to media inquiries and assist with crisis communication protocols.

Campaign Development & Execution

• Implement multi-channel campaigns aligned with annual plans and brand guidelines.
• Support brand activations, sponsorship, media partnerships, events, and experiences ensuring creative excellence and maximizing engagement and interest.
• Track campaign performance and recommend optimizations based on data insights.

Agency & Partner Management

• Handle daily communication with creative and PR agencies on scope, timelines, and budgets.
• Coordinate hotel participation in promotions, tourism board campaigns, events and collaborations.

Financial & Performance Management

• Track marketing expenses and manage the MarComm budget.
• Prepare regular reports on campaign performance, media coverage and ROI for leadership review.

Operations

• Collaborate with Sales, F&B, Spa, Rooms, Loyalty and Events to align marketing and communications initiatives with operational needs.
• Support T&C in managing the hotel’s LinkedIn presence, amplifying media coverage and executive thought leadership.

Administration

• Maintain an organized archive of marketing materials, media assets, and key reports.
• Distribute monthly calendars, media schedules, and campaign performance reports.
• Daily media monitoring, compile clipping files, share summaries with leadership and PR teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• 3-5 years of hands-on Marketing and PR experience preferably in hospitality or a consumer‑focused industry.
• Strong copywriting and editing skills, with attention to detail.
• Experience managing agency relationships and coordinating multi‑channel campaigns.
• Ability to work effectively in a fast‑paced, team‑oriented environment.
• Knowledge in brand communication tools and platforms. Experience in media relations, press release writing, event planning, content creation, and managing design and production of marketing collaterals.
• Familiarity with basic design software (Canva, Adobe Suite) and internal communication platforms.
• Understanding of branding, public relations, storytelling, guest engagement, and cross-functional campaign coordination. Experience in managing marketing agencies and creative vendors is a plus.

Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit. Check our Blog for more information.

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