Marketing Efficiency Manager (W/M/X)

Bel; Suresnes; Sur place; EUR 80 000 - 110 000; Plein temps

Résumé du poste

Bel Group is seeking a Marketing Efficiency Manager to strengthen its marketing effectiveness capabilities by deploying a Marketing ROI (MROI) steering model and MMM across brands and markets. You will lead MMM deployment end-to-end, translate insights into actionable media allocation, and collaborate with local marketing teams and external partners.

The role emphasizes building MMM capabilities, driving performance, and aligning senior leaders on value delivery, with a focus on global and local

Qualifications

• 8 years of experience in media, marketing effectiveness, analytics, insights, or related fields.
• Experience with media agencies, measurement providers or MMM partners.
• Experience managing cross-functional projects across multiple stakeholders.
• International and cross-functional experience preferred.
• Fluent in English.

Responsabilités

• Design and deploy the MROI steering model and integrate MROI principles into marketing planning and budget allocation.
• Lead MMM deployment across priority brands and markets from scoping to activation.
• Translate MMM outputs into media allocation recommendations and run simulations to support planning decisions.
• Track MROI impact and media performance over time and contribute to reporting.
• Build internal MMM capabilities and train teams to activate outputs.

Connaissances

Media planning

Marketing analytics

MMM knowledge

Data literacy

Project management

Stakeholder management

English fluency

Description du poste

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant‑based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision‑making process? Then Bel is made for you! Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri‑food company? Then come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

Location and Date

Suresnes preferred but not mandatory.

Employment Type

Full‑Time, Immediate Availability.

Reporting and Management

This position reports to the Media Lead and will work transversally with all functions involved in the MMM program and external partner.

Main Missions

Bel is strengthening its marketing effectiveness capabilities by developing a Marketing ROI (MROI) steering model supported by Marketing Mix Modelling (MMM) across brands and markets.

The Marketing Efficiency Manager will play a central role in designing, deploying and scaling media effectiveness capabilities across the organization. The role will ensure that MMM insights are translated into practical media allocation decisions and embedded into recurring planning and investment processes.

Your Main Responsibilities Will Be To

• Design and deploy the MROI steering model – Define the target steering model, routines and media guidelines, and integrate MROI principles into marketing planning and budget allocation, in collaboration with Marketing AI Program Manager.
• Lead MMM deployment – Drive MMM deployment across priority brands and markets from scoping to activation, coordinating data and managing provider relationships.
• Translate insights into action – Own and challenge MMM outputs, translate them into media allocation recommendations, and run simulations to support planning decisions, in collaboration with dedicated local marketing teams.
• Drive performance and value capture – Track MROI impact and media performance over time, and contribute to value capture reporting and performance reviews, in collaboration with Finance & Value Creation teams.
• Build capabilities and ways of working – Build internal understanding of MMM, train teams to activate outputs, and promote best practices in media effectiveness and measurement.

Profile / Skills

Education & Experience

• 8 years of experience in media, marketing effectiveness, analytics, insights, consulting or related fields, preferably in FMCG.
• Experience working with media agencies, measurement providers or MMM partners.
• Experience managing cross‑functional projects across multiple stakeholders.
• International and cross‑functional experience preferred.
• Fluent in English.

Technical Skills

• Strong understanding of media planning, media buying and marketing performance measurement.
• Knowledge of MMM methodologies and media effectiveness frameworks.
• Data, analytics and econometrics literacy.
• Strong project and program management skills.
• Ability to translate analytical outputs into actionable business recommendations.

Soft Skills

• Accountable, autonomous and proactive.
• Strong business acumen and value‑delivery mindset.
• Excellent stakeholder management and influencing skills, with the ability to align senior leaders across functions, brands and markets.
• Strong communication and storytelling capabilities, able to translate complex topics into clear and actionable recommendations.
• Strong analytical problem‑solving skills.
• Collaborative team player, comfortable working across global and local organizations.
• High ownership mindset, resilience and ability to drive change in a fast‑evolving environment.
• Curious learner with a strong appetite for data, analytics and new ways of working.
• Flexible, agile and solution‑oriented.

If you think that this job is for you, please click now on the button "Apply". Applications are expected by July 24. The recruitment team will contact you very soon.