Marketing Director - France, Benelux and Nordics

F4466 Franklin Templeton International Services S.à r.l., French Branch; Paris; Sur place; EUR 80 000 - 120 000; Plein temps

Résumé du poste

Franklin Templeton seeks a Director Marketing for the France, Benelux, and Nordics regions. The successful candidate will develop strategic marketing plans, oversee client channels, and collaborate with senior leaders to enhance client experiences. This role requires extensive marketing leadership experience, deep market knowledge, and excellent communication skills.

Prestations

Flexible working arrangements

Support for employee well-being

Multidimensional support for health

Qualifications

• Strong understanding of marketing production and Compliance.
• Exceptional writing and communication skills in French and English.
• Technical expertise in investments and asset classes.

Responsabilités

• Lead development and execution of marketing strategies.
• Collaborate with cross-functional teams for localized strategies.
• Manage and mentor a small team of marketing professionals.

Connaissances

Marketing production

Digital marketing

Project management

Cross-functional collaboration

Communication skills

Customer-focused mindset

Formation

Deep knowledge of the French market

Extensive marketing leadership experience

Outils

Outlook

PowerPoint

Word

Excel

MS Dynamics

Workday

Marketo

Description du poste

At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.

Come join us in delivering better outcomes for our clients around the world!

What is the focus for the Marketing Director - France, Benelux and the Nordics?

You will take the lead in developing and executing clear, cohesive strategic marketing plans tailored to the growing market opportunities for Franklin Templeton’s business in the France, Benelux, and Nordics region. This role oversees all client channels—advisory, discretionary, and institutional—while collaborating closely with senior business and sales leaders, client service teams, and EMEA Marketing across channels. You will also work in partnership with Global Marketing, Product Management, and Portfolio Management to deliver outstanding marketing programs that drive business growth and enhance the client experience.

While this is a leadership role, you will also be actively involved in hands-on local marketing initiatives, supported by a small team.

What are the ongoing responsibilities of the Director Marketing - France, Benelux and the Nordics?

This role involves collaborating with cross-functional teams to develop localized marketing strategies - working closely with the local business and sales leaders, and also Global and EMEA Marketing to tailor materials, optimize campaign deployment, and track performance. You will also partner with Corporate Communications, Portfolio Management, and media agencies to enhance brand visibility through institutional advertising. A key focus will be leveraging AI to improve efficiency and utilizing social media to engage a younger, tech-savvy audience.

Develop, manage, evaluate and review marketing strategy (including content) for the France, Benelux, Nordics region ensuring alignment with brand, sales and overall business objectives

Drive the full marketing mix across client channels, implement key metrics to evaluate effectiveness and ROI, in collaboration with other internal and external stakeholders

Lead the execution of local marketing activities in France, from planning to implementation

Manage and mentor a small team of marketing professionals, fostering growth and performance

Build a strong partnership with the local leadership teams to align on strategic priorities and ensure marketing initiatives support business goals

Develop, maintain and evolve marketing literature, working closely with the content, product marketing, sales and product specialist to create compelling brand and product messaging

Plan and execute local events and conferences in collaboration with local client-facing teams and other stakeholders

Manage and update local websites, ensuring content remains relevant, aligns with corporate messaging, and integrates with local and regional sales activities

Oversee local PR initiatives in partnership with Corporate Communications and external agencies

Continuously assess and refine marketing strategies through data analysis and performance metrics

Conduct and analyse third -party research to inform strategic decisions

What qualifications, skills and experience would help someone to be successful?

Deep knowledge of the French market, with experience in France, Benelux, and Nordics preferred

Extensive marketing leadership experience in asset management / financial services

Strong understanding of marketing production (including Compliance) and digital marketing

Technical expertise in investments and asset classes for clear, compelling messaging

In-depth knowledge of target markets, distribution channels, and client needs

Exceptional writing, grammar, and communication skills—French and English required; additional languages a plus

Established relationships with conference organizers, agencies, and industry peers preferred.

Strong project management and cross-functional collaboration skills

Proficient in Outlook, PowerPoint, Word, and Excel; experience with MS Dynamics, Workday, and Marketo is a plus

Team player with the ability to perform under pressure and meet tight deadlines

Customer-focused mindset with a commitment to delivering high-quality outcomes

Excellent communicator, motivator, and influencer

Proactive, innovative, and driven to achieve success

Skilled in managing internal and external relationships across all levels

Self-motivated with a disciplined approach to setting and achieving goals

Capable of elevating the marketing team's profile and driving business growth

LI-EUR

Experience our welcoming culture and reach your professional and personal potential!

Building teams with diverse skills, backgrounds, and experiences has always been important to us. Fostering an inclusive culture where employees feel safe to share their opinions is not only beneficial for our people but also drives innovation and enables us to deliver better client outcomes. So, regardless of your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We provide you with tools, resources, and learning opportunities to help you excel in your career and personal life.

We want our employees to thrive. By joining us, you will become a part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life’s adventures, taking care of your family members, or making a positive impact in your community, we aim to have you covered.

• Please note : the above benefits and their design & application will vary country-to-country. Also, the benefits offered to temporary employees can vary depending on the country. More information can be obtained when speaking with Franklin Templeton HR.

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.

As part of our commitment to fostering a diverse and inclusive work environment, we welcome applicants with flexible working arrangements in their current roles or those seeking a flexible working pattern. We encourage you to communicate any preferences for flexible working so that we can consider this during our hiring process. Additionally, returners – individuals who have taken a break from work – are also encouraged to explore our job opportunities.

If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to . In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only requests for arrangements will receive a response.