Marketing Director, EMEA

Redzone; Paris; Hybride; EUR 80 000 - 120 000; Plein temps

Résumé du poste

A leading software company is seeking a Marketing Director for EMEA to drive brand and revenue growth through strategic marketing efforts. This role involves managing field marketing, ABM, and digital marketing initiatives while collaborating closely with sales and other departments. Candidates should have over 10 years of marketing experience in the B2B sector, with fluency in English and preferably German or French. This position is essential for expanding the company's market presence in Europe, the Middle East, and Asia.

Qualifications

• 10+ years of progressive marketing experience, specifically in EMEA market and B2B software/SaaS.
• Proven track record in field marketing, ABM, and digital marketing (PPC).
• Experience in planning and executing trade shows.

Responsabilités

• Develop and execute comprehensive marketing strategy for EMEA region.
• Plan and execute EMEA trade shows and events.
• Oversee PPC digital marketing campaigns to generate qualified leads.

Connaissances

Strategic thinking

Relationship building

Analytical skills

Team management

Fluent English

Fluency in German or French

Formation

Bachelor's degree in Marketing or Business

Master's degree preferred

Description du poste

Job Description

We are seeking a highly motivated and experienced Marketing Director for EMEA to lead our brand and revenue generation efforts across Europe, the Middle East, and Asia. Reporting directly to the Redzone GM of EMEA while working closely with the SVP of Marketing for Redzone with a close partnership with Sales, this critical role will be responsible for developing and executing a comprehensive marketing strategy focused on field marketing, Account-Based Marketing (ABM), and digital initiatives to drive significant pipeline and revenue growth in the EMEA segment.

The ideal candidate will be a strategic thinker with a hands-on approach, capable of building strong relationships with sales teams and delivering measurable results in a fast-paced, high-growth environment.

We are prioritizing candidates located in Germany or France. However, we will also consider a German or French-speaking candidate based in the United Kingdom.

Key Responsibilities

Field Marketing & Events

Plan, organize, and execute all EMEA trade shows, industry events, and Redzone-hosted customer events.

Manage event logistics, budget, vendor relationships, partners’ sponsorships, and lead capture processes to maximize ROI.

Collaborate closely with the EMEA sales team to align event strategies with regional sales objectives.

Work closely with the Redzone partners team to organize and execute partners marketing related activities.

Account-Based Marketing (ABM)

Develop and implement targeted ABM strategies and campaigns to engage key accounts and drive pipeline generation in partnership with the EMEA sales team.

Work with sales to identify high-value target accounts and create personalized marketing programs.

Digital Marketing

Oversee and optimize pay-per-click (PPC) advertising campaigns across various digital channels to generate qualified leads and increase brand awareness in EMEA.

Monitor and analyze digital marketing performance, providing regular reports and actionable insights.

Content & Localization

Work with the EMEA team, EMEA partners and relevant analysts to create local EMEA case studies, customers videos and whitepapers that are relevant to EMEA core markets including the UK, Germany, France and the Middle East.

Manage the localization of global marketing content, including website copy, collateral, case studies, and campaign assets, to ensure cultural relevance and effectiveness for the EMEA market.

Work with internal and external translation and localization partners.

Strategy & Leadership

Develop and execute a comprehensive annual marketing plan for the EMEA region, aligned with global marketing objectives and regional sales targets.

Manage the EMEA marketing budget effectively, ensuring optimal allocation of resources.

Analyze market trends, competitive landscape, and customer insights to identify new marketing opportunities.

Collaborate cross-functionally with global marketing teams, product marketing, sales, and executive leadership.

Provide regular reporting on marketing performance, key campaigns, ROI, and pipeline contribution for the EMEA region.

Oversee one direct report and towards building out a larger team

Qualifications

Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.

10+ years of progressive marketing experience, with a significant portion focused on the EMEA market and B2B software / SaaS.

Experience managing and developing teams

Proven track record of success in field marketing, ABM, and digital marketing (PPC).

Strong experience in planning and executing trade shows and customer events.

Demonstrated ability to localize content for different regional markets.

Deep understanding of the EMEA business landscape and cultural nuances.

Excellent communication, interpersonal, and presentation skills.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Ability to work effectively in a fast-paced, high-growth, and collaborative environment.

Experience in the manufacturing sector or with connected worker solutions is a plus.

Fluency in English required ; additional European languages are highly desirable.

Fluency in German or French is strongly preferred

Ability to travel frequently across the EMEA region (on average about 25% or more).

Additional Information

About QAD and QAD Redzone :

QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises.

QAD Redzone helps to enable QAD’s vision for the Adaptive Enterprise. Labor productivity improvements directly impact efficiency. Productive and empowered employees increase the effective capacity of your plant and accelerate time to productivity for new employees giving manufacturers the agility to increase production beyond what was previously possible without having to invest in production equipment or new plants, and reduce the amount and impact of employee attrition. Empowered employees with a growth mindset take extreme ownership of challenges that impact their production goals, creating resilience in the face of disruption.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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