Marketing Director Africa, Middle East and India

TN France; Paris; Sur place; EUR 60 000 - 120 000; Plein temps

Résumé du poste

An established industry player is seeking a Marketing Director to lead strategic initiatives for Africa, the Middle East, and India. This role involves crafting and executing innovative marketing strategies while managing a dynamic team. The ideal candidate will possess over a decade of experience in brand marketing, particularly within FMCG sectors, and demonstrate strong leadership and analytical skills. You will drive growth and enhance market share through effective planning and collaboration with cross-functional teams. If you are a visionary thinker ready to make an impact in emerging markets, this opportunity is for you.

Qualifications

• Over 10 years of brand marketing experience in FMCG.
• Proven ability to work in challenging emerging markets.

Responsabilités

• Develop and implement marketing strategies for Africa, Middle East & India.
• Manage and coach the marketing team to foster growth and collaboration.
• Translate brand plans into effective marketing activities.

Connaissances

Brand Marketing

Strategic Planning

Leadership

Channel Strategy

Analytical Skills

Formation

Master’s Degree in Business or Marketing

Description du poste

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Marketing Director Africa, Middle East and India, Paris

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Client:

Location:

Paris, France

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

2324d3c038a6

Job Views:

1

Posted:

03.05.2025

Expiry Date:

17.06.2025

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Job Description:

As Marketing Director for Africa, Middle East & India, you will be responsible for the marketing strategies within the cluster.

You will develop and implement both long-term and short-term brand strategies and tactics in accordance with Rémy Cointreau Brand guidelines and management principles. Additionally, you will contribute to the annual brand plans to meet budget targets (Volume, CNS, GM, NC, COP) and increase market share.

Responsibilities

Brand Vision and Strategic Planning

Develop and implement annual and 5-year plans for the RC portfolio, creating a brand vision across key markets to drive growth and achieve strategic objectives. Monitor the strategic planning process and execute these plans with the appointed team. Manage all marketing-related client relationships and communications with partners in the zone.

Visit markets, evaluate customer research, market conditions, competitor data, and adjust marketing plans as needed. Understand trends for new product launches and potential brand risks.

Lead & develop Marketing team

Manage, coach, and evaluate the marketing team according to HR guidelines, fostering personal growth, learning, and competency development. Lead by example, ensuring clear communication and adherence to company rules, guidelines, and principles.

Prioritize and mobilize the team around key business opportunities. Promote cross-functional collaboration across markets, brand teams, and functional teams.

Operational Planning

Translate brand plans into ATL and BTL activities aligned with guidelines and with input from brand teams. Ensure deadlines and quality criteria are met in relationships with partners/vendors and within business processes.

Establish strong collaboration with the Commercial Team to align brand, market, and business strategies, aiming for maximum growth. Develop and embed a robust A&P M&E process within teams and distributors/partners where relevant.

Effective internal and external communication

Analyze and share results, successes, and failures versus targets internally and externally with stakeholders. Conduct market visits within the zone to understand brand priorities, representing RC brands responsibly and in compliance with social responsibility, laws, and industry codes.

Candidate Requirements

• University degree or Master’s Degree in Business or Marketing
• Over 10 years of brand marketing experience, with strong channel strategy understanding in FMCG, along with commercial and financial acumen
• Proven ability to work in challenging emerging markets
• Strategic, analytical, creative, and visionary thinker
• Strong leadership skills with experience managing remote teams