Marketing Director

Location: Hybrid (International remote flexibility with regular travel to Turkey)

Salary: €120,000 – €150,000 gross annually + Bonus & Benefits

Full-Time | Permanent | Reports to Founding Partners

Start Date: ASAP

A new development project along the Mediterranean coastline is seeking a Marketing Director to lead and evolve its global brand. Anchored in sustainability, culture, and high-end hospitality, this destination is redefining the future of community living, regenerative real estate, and wellness-led experiences.

This is a rare opportunity to take ownership of a powerful brand with international potential — working at the intersection of luxury hospitality, residential sales, and placemaking.

Role Overview

You’ll lead end-to-end marketing across brand positioning, digital campaigns, community engagement, and strategic partnerships. This includes shaping the story of a destination already recognized for its design, lifestyle, and cultural integrity — while supporting the sales and leasing of branded real estate offerings.

You’ll work closely with founders, property leaders, and creative partners to build a global audience and deliver measurable business outcomes.

Key Responsibilities

Brand Leadership

• Shape and evolve a world-class brand identity rooted in values of sustainability, connection, and luxury living.
• Ensure consistent storytelling across all platforms and touchpoints.
• Engage target audiences including HNWIs, investors, and lifestyle tastemakers.

Integrated Marketing Strategy

• Lead 360° campaigns across digital, print, events, and PR to support real estate sales, hospitality, and community activation.
• Oversee content, creative, and performance marketing pipelines.

Partnerships & Programming

• Cultivate partnerships with leading brands in wellness, culture, architecture, and design.
• Collaborate on on-site activations, community events, and seasonal programming.
• Drive lead generation and marketing funnels for residential sales and leasing.
• Work hand-in-hand with sales and development teams to align efforts and track ROI.

Team & Agency Management

• Build and manage a high-performing team of marketing specialists, freelancers, and agencies.
• Lead cross-functional collaboration across design, branding, and communication.

Ideal Profile

• 10+ years in luxury lifestyle, destination marketing, or branded real estate/hospitality.
• Deep understanding of the real estate buyer journey and luxury brand dynamics.
• Proven experience leading international marketing strategies with measurable success.
• Exceptional project leadership and creative management skills.
• Fluent in English; Turkish or other European languages are an advantage.
• Experience with global brands in the realm of design-driven living and wellness is a plus.

How to apply

For further details, apply today or send your CV to clay@corecruitment.com.

Due to the volume of applications, we may not be able to provide feedback to all applicants. If you haven't heard from us within 2 weeks, please consider your application unsuccessful. Nevertheless, feel free to reach out!