MARKETING DATA ANALYST (BRANDON, MB)

Brandon University; Mâcon; Sur place; CAD 40 000 - 80 000; Plein temps

Résumé du poste

Join a dynamic team at an industry-leading communications provider, where your marketing expertise will shape innovative strategies and campaigns. This role involves conducting market research, analyzing customer data, and developing effective marketing initiatives to enhance customer satisfaction. You'll leverage tools like HubSpot and Salesforce to streamline processes and create impactful promotional materials. With a commitment to community and a supportive environment, this position offers opportunities for professional growth and a chance to make a real difference in the industry. If you're passionate about marketing and ready to take on new challenges, this is the perfect opportunity for you.

Prestations

Competitive compensation package

Comprehensive group benefits plan

Learning and Development initiatives

Participation in company events

Qualifications

• Minimum 4-5 years of experience in marketing, research, and analytics.
• Strong understanding of software applications for marketing.

Responsabilités

• Conduct market research and analyze customer interaction data.
• Develop KPIs to measure campaign success and provide reports.
• Assist in creating multi-channel marketing campaigns.

Connaissances

Marketing Research

Customer Relationship Management

Data Analysis

Salesforce

HubSpot

Microsoft Office 365

Adobe Creative Cloud

Formation

Diploma or Bachelor’s Degree in Marketing

Certification in Customer Resource Management

Outils

HubSpot CRM

Salesforce

Calix Marketing Cloud

Adobe Creative Cloud

Description du poste

WESTMAN COMMUNICATIONS GROUP (Westman) is seeking applications from energetic, highly motivated individuals to become part of our growing team!
Westman is an industry-leading communications provider based in Brandon MB, offering residential and commercial High-Speed Internet, Digital TV, and Phone services in communities across Manitoba. Established in 1977, as a locally owned and operated cooperative, Westman is dedicated to delivering competitive and innovative services, providing an exceptional member experience, and supporting the communities we serve.

What we have to offer:

• Competitive compensation package.
• Comprehensive group benefits plan (extended health; life; dental; vision; GRRSP; and health and wellness).
• Various Learning and Development initiatives, and opportunities to grow within our team!
• Opportunity to participate in company events and activities and enjoy our company perks!

What you’ll do:

• Conduct market research and analyze customer interaction data to improve future strategies and campaigns.
• Develop key performance indicators to measure campaign success; provide reports and presentations as required.
• Assist in the creation and implementation of multi-channel marketing campaigns tailored to targeted audiences to support the success of Westman.
• Analyze trends, market demands, and customer preferences to assist with tailoring acquisition strategies.
• Provide marketing support for Westman Business initiatives; assist in the development of materials and campaigns, along with generating ideas to improve customer choice and satisfaction.
• Administer and configure WCG’s HubSpot CRM to streamline marketing processes and ensure seamless data integration; generate CRM reports to track effectiveness of initiatives.
• Write compelling and grammatically correct promotional material and emails designed for various audiences.
• Represent WCG in public events, such as trade shows, Connecting Westman Tour events, and many more.

What you’ll bring to the team:

• Minimum 2-year diploma or bachelor’s degree in Marketing, Business Administration,
• Communications, Consumer Behaviour, or a related field is required.
• A certification in Customer Resource Management or marketing research and analytics is an asset.
• Minimum 4-5 years of experience in marketing, research and analytics, advertising, & customer relationship management is required.
• Minimum 3-years of customer service experience is required.
• Experience in competitor research and analysis is required.
• Experience in sales or GIS mapping is an asset.
• Strong understanding of software applications such as Salesforce, HubSpot, Calix Marketing Cloud, or other content management systems.
• Proficiency with Microsoft Office 365 (Outlook, Word, Excel, SharePoint, One Drive).
• Proficient with Adobe Creative Cloud (Photoshop, After Effects, InDesign, Illustrator, etc.).
• Must hold and maintain a valid driver’s license.
• Must be willing and able to work flexible hours.

*A combination of education and experience may be considered.

DEADLINE FOR APPLICATIONS: This position is open until filled.

As an equal-opportunity employer, we are committed to an inclusive and barrier free environment at Westman Communications Group and encourage applications from all qualified individuals. If you require a reasonable accommodation at any point during recruitment process or would like to request this posting in an alternate format, please indicate by emailing [e-mail] of the accommodation requirements. While we thank each applicant for their interest, only selected candidates will be contacted.

Apply today to join our team at WCG’s Career Page and begin your exciting career journey with us!