Marketing & CRM Intern, Experiences

Airbnb, Inc.; Paris; Hybrid; EUR 13,000 - 20,000; Full time

Job summary

Airbnb is looking for a Marketing & CRM intern to join the Experiences team in Paris for a 6-month internship. You will work directly with the Demand lead for Paris Experiences, alongside Marketing, Growth and Product Management partners.

As an intern, you will manage CRM and marketing activities to drive bookings, from briefs to analysis. You will collaborate across teams, turn numbers into actionable recommendations, and contribute to a world-class marketplace.

Qualifications

• Current student or recent graduate (degree completed within the last 12 months) from a leading business school, engineering school or equivalent program in France.
• Fluent in French and English.
• Strong interest in marketing, CRM or growth.
• Curious about data and performance metrics; experience with Claude or other AI tools is a must-have.
• Highly organized and detail-oriented.
• A collaborative mindset and the ability to work with people across teams.

Responsibilities

• Run email campaigns end to end from brief to send and analysis.
• Support listing promotion and audience targeting, including dashboards and reports.
• Follow local activations and measure outcomes to improve future iterations.

Skills

CRM marketing

Data analysis

French language

English language

Copywriting

Education

Business school or equivalent

Tools

Claude AI

Job description

The community you will join:

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

Airbnb is looking for a Marketing & CRM intern to join the Experiences team in Paris for a 6-month internship.

You will work directly with the person in charge of Demand for Paris Experiences, alongside Marketing, Growth and Product Management partners.

Experiences let guests step into the real life of a destination: cook with a local chef, explore a hidden neighborhood with a historian, discover Paris through the eyes of the people who live there. Paris is one of our most iconic and competitive markets, and our job on the Demand side is to make sure the right guests find the right Experience at the right moment, whether they are visiting Paris or live nearby.

We are looking for a curious, organized and data-friendly student who loves the craft of CRM and Operational Marketing: a sharp brief, a well-built email, a smart audience, and an analysis that tells us what to do next. You are comfortable juggling several campaigns at once, working with different teams, and turning numbers into clear recommendations.

The difference you will make:

You will support the Paris Experiences Demand lead on the day-to-day CRM and marketing activity that drives bookings. You will see a campaign from the first brief to the final analysis, and you will own your own projects along the way. During your internship, you will:

Run email campaigns end to end

• Write briefs for email campaigns (audience, objective, key messages, timing) and coordinate with copy, design and CRM partners
• Execute campaigns through our internal tools and planning process, including setup, QA and send follow-up
• Analyze results after each send (opens, clicks, bookings, incrementality) and share clear learnings and next steps

Support listing promotion and audience targeting

• Analyze cohorts of guests (new vs. returning, local vs. traveler, International vs Domestic) to understand behavior over time
• Build simple, readable dashboards and recurring reports to select and prioritize listings based on quality, availability, performance and fit with the campaign
• Work with Market and Supply teams to make sure what we promote is bookable and best-in-class
• Turn insights into concrete recommendations for audiences, timing and messaging

Follow local activations

• Provide operational support and follow-up on field campaigns such as flyering, partnerships, events or more: briefing, logistics, timing, partners and results tracking
• Help measure what works locally and recommend future iterations

The intern experience:

As an intern, you will be part of a team where you contribute to real projects with real business impact. Your manager, your team and our wider employee community will strive to be superhosts to you during your internship. We provide the support, mentorship and hands-on experience you need to learn quickly and make an impact.

You’ll get a front-row seat on how a global marketplace builds demand for a destination, with real ownership from day one: your campaigns go live and your analyses shape decisions. You’ll do it alongside a team that cares about craft, curiosity and human connection. You can expect to:

• Collaborate with Marketing, Market Management and Acquisition partners to deliver projects
• Present your analyses and recommendations to stakeholders
• Seek and give feedback throughout the internship
• Take part in the Experiences and broader Airbnb community

Your expertise:

• Current student or recent graduate (degree completed within the last 12 months) from a leading business school, engineering school or equivalent program in France, looking for a 6-month internship starting in January 2027
• Fluent in French and English, with excellent written communication: you can write a clear brief and a clear recap. You also have an eye for great copy and for what makes a message feel human
• A strong interest in marketing, CRM or growth, and in travel, hospitality or community-driven products
• Curious about data and performance metrics, with an interest in using insights and quantitative analysis to evaluate campaigns, track performance, and inform decision-making. Experience with Claude or other AI tools to work faster and smarter is a must-have.
• Highly organized and detail-oriented, able to manage several campaigns and deadlines in parallel, and to follow up until everything is done
• A collaborative mindset and the confidence to work with people across teams, from Marketing to Product to Operations
• Must have work authorization for France. Visa sponsorship is not available for this position

Due to the nature of this position, the successful applicant will need to be based in Paris, France to be able to conduct their work. Interns can expect to spend half of their time at the office and half working remotely with exact dates as agreed upon by the hiring manager. Additional in-person attendance for team meetings or offsites may be required as needed. Please note we are unable to provide relocation or visa sponsorship for this position.

Our commitment to inclusion & belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

How We'll Take Care of You:

The base pay range shown below is annualized, is subject to change and may be modified in the future. This role may also be eligible for benefits and Employee Travel Credits.

France Annual Pay Range

Reasonable Accommodations: We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.