Marketing CRM Engagement Intern

Electra; Paris; On-site; EUR 12,000 - 18,000; Part time

Benefits offered by this job

Internship stipend

Real ownership: campaigns reach Europe

Training on CRM and data stack

Meal vouchers

Job summary

Electra is a fast-growing European-scale-up accelerating electric mobility. The Marketing CRM Engagement Intern will run local CRM campaigns, support global campaigns across 9 European markets, and manage promo codes end-to-end, reporting to the Growth Marketing Manager.

You will work hands-on in our CRM stack from day one, with real campaigns reaching thousands of EV drivers. The role requires strong writing, curiosity for BI/SQL, and fluency in English.

Qualifications

• Currently enrolled in higher education in marketing, digital or data.
• First experience in CRM, email marketing or growth is a plus.
• Strong writing skills and a sharp eye for detail.
• Curiosity for SQL or BI tools is a real plus.
• Fluent English: you'll work with teams across our European markets.

Responsibilities

• Build and launch email, push and in-app campaigns in Customer.io from brief to post-campaign analysis.
• Write and adapt copy to local audiences (local partnerships, seasonal offers...).
• Help ship European campaigns across our markets and coordinate translations with country teams.
• Keep the campaign calendar and Notion documentation up to date.
• Create, distribute and track promo codes for CRM campaigns and monitor redemptions.
• Build segments and track KPIs (open rate, click rate, conversion) with BI tools.

Skills

Fluent English

Strong writing skills

Organized and proactive

SQL curiosity

Education

Current student in marketing/digital/data program

Tools

Customer.io

Snowflake

Omni

Job description

What Do We Do?

The shift to electric mobility is happening. Electra is accelerating it. Transportation is one of Europe's biggest sources of carbon emissions. Since 2021, Electra exists to make charging so simple that electric vehicles become the obvious choice for everyone. In 5 years, we've built a team of 300+ talents from 21 nationalities in 10 countries. We’ve grown into one of Europe's leading fast-charging operators by deploying fast, reliable infrastructure and user experiences across our own network, and we're now expanding to thousands more charging points in Europe with our own eMSP. Backed by over €1 billion in funding, we're looking for bold, passionate, collaborative talents to drive Europe’s energy transition. If that sounds exciting, we'd love to hear from you!

Your Missions

As Marketing CRM Engagement Intern, you'll join the Engagement pole of the Growth team and help us keep Electra drivers engaged across Europe through email, push and in-app messages. Reporting to Larbi (Growth Marketing Manager, Engagement), you'll work hands-on in our CRM stack from day one, with real campaigns going out to real customers. Three priorities anchor the role: running local CRM campaigns, supporting our global campaigns across 9 European markets, and managing promo codes end to end.

Local CRM campaigns

• Build and launch email, push and in-app campaigns for local markets in Customer.io from brief to post-campaign analysis.
• Write and adapt copy to each local audience (local partnerships, seasonal offers...).

Global campaigns support

• Help the Growth Marketing Manager ship European campaigns across our markets.
• Coordinate translations and localization with country teams.
• Keep the campaign calendar and documentation up to date in Notion.

Message prioritization

• Help orchestrate the CRM calendar across markets so each customer gets the right message at the right time, without overlap or fatigue.
• Apply our prioritization rules between local, global and automated messages (priority levels, frequency caps, send windows).
• Spot conflicts early and help arbitrate them with local and global teams.

Promotions

• Create, distribute and track promo codes for CRM campaigns.
• Monitor redemptions, spot errors or misuse, and flag them to the right team.
• Maintain the promo code inventory and its usage rules.

Experimentation

• Build segments and track campaign KPIs (open rate, click rate, conversion, Electra+ activation) with our BI tools.

Your Profile

• Currently enrolled in higher education in marketing, digital or data (business school, engineering school or university), looking for a 6-month internship.
• A first experience in CRM, email marketing or growth (internship, student association, side project) is a plus.
• Strong writing skills and a sharp eye for detail: you spot a broken link or a typo before anyone else.
• Resourceful, get-things-done mindset: when there's no ready-made answer, you dig, test and find a way on your own. Curiosity for SQL or BI tools is a real plus.
• Interest in CRM tools and in using AI to work smarter.
• Organized and proactive, able to juggle several campaigns and stakeholders across countries.
• Fluent English: you'll work every day with teams across our European markets.

What Electra Offers You

• An internship stipend
• Real ownership: your campaigns reach thousands of EV drivers across Europe
• Hands-on training on a modern CRM and data stack (Customer.io, Snowflake, Omni)
• Modern offices in the 2nd arrondissement of Paris
• Meal vouchers (Swile Card: €10/day, 50% covered)
• A quarterly event with the entire Electra team
• A great professional challenge in a fast-growing scale-up

At Electra, we strive to create an environment where everyone feels comfortable, safe, and free to be themselves, fully expressing their potential. We are committed to equal opportunities and do not tolerate discrimination based on religion, cultural background, nationality, gender, sexual orientation, age, or disability.

Even if you don't tick all the boxes, we encourage you to apply! We value potential, motivation, and a growth mindset just as much as experience.