Marketing Content Manager

AccorCorpo; Paris; Sur place; EUR 45 000 - 75 000; Plein temps

Résumé du poste

Une entreprise emblématique du secteur du luxe recherche un Responsable de Contenu Marketing pour façonner des stratégies captivantes qui racontent l'histoire de la marque. Ce rôle passionnant implique la création de contenu haut de gamme pour des campagnes marketing, en collaboration avec des équipes créatives et des partenaires externes. Vous serez responsable de maintenir la cohérence de la marque tout en développant des outils de vente engageants et en exécutant des initiatives de narration pour des lancements de produits. Si vous êtes passionné par le luxe et que vous souhaitez rejoindre une équipe dynamique, cette opportunité est faite pour vous.

Qualifications

• 3+ ans d'expérience dans un rôle marketing axé sur le contenu, idéalement dans le secteur du luxe.
• Excellentes compétences en rédaction et narration, adaptées aux audiences aisées.

Responsabilités

• Développer une stratégie de contenu B2C et B2B alignée sur les objectifs de la marque.
• Collaborer avec des équipes internes et des partenaires externes pour créer du contenu de marque.

Connaissances

Compétences en rédaction

Gestion de projet

Créativité

Analyse de marché

Compétences en communication

Compétences interpersonnelles

Formation

Licence en Marketing

Licence en Communication

Licence en Journalisme

Outils

Systèmes de gestion de contenu

Outils CRM

Description du poste

Company Description

About Orient Express:

Artisan of Travel since 1883, Orient Express is a legendary brand, steeped in history and loved by past, present, and future generations. Representing the pinnacle of ultra-luxury hospitality within Accor Group, this brand is currently going through exciting phases of rebirth and expansion.

Orient Express embodies the refined nomadic spirit of travel, inviting each traveler to a place where the journey is the destination. Bringing awe-inspiring travel experiences to a new generation of adventurers, its exceptional portfolio includes The Orient Express, with its original carriages reimagined as the new embassy of French luxury; Orient Express La Dolce Vita, a train embodying the 'Made in Italy' way; Orient Express Silenseas - the world’s largest sailing ship; and hotels coming to Rome and Venice.

Progressively shaping the future of luxury hospitality, Orient Express is focusing on employee journey and growth.

Job Description

The Marketing Content Manager oversees the development of compelling content that communicates our brand’s story and reflects our values of exclusivity and elegance. This role will focus on crafting high-end marketing content strategies across various channels, ensuring our brand’s narrative appeals to affluent travelers. You will collaborate with creative teams, external partners, and other marketing professionals to create campaigns that highlight our unique offerings.

Key Responsibilities:

• Develop a comprehensive content strategy for B2C and B2B that aligns with the brand’s goals and resonates with Orient Express guests and prospects.
• Collaborate with internal teams to develop storytelling initiatives around product experience and cross-communicate across platforms and channels.
• Work with brand team and agency partners to drive high-quality visual and written content for digital platforms, print materials, press releases, and other channels that convey our luxury brand message.
• Mapping of customer journey to ensure customer touchpoints are elevated to match Orient Express luxury service principles.
• Develop engaging educational selling tools and webinar content for internal sales teams, Guest Care Center B2B trade, and MICE partners and prospects.
• Collaborate with external partners such as luxury brands, influencers, and media to develop co-branded content that amplifies our reach.
• Plan and execute storytelling initiatives for new product launches, high-profile events, and unique yacht itineraries.
• Conduct market and audience research to inform the brand’s content direction and ensure it remains fresh, relevant, and engaging to elite travelers.
• Maintain brand consistency across all communications and ensure that all marketing materials reflect our sophisticated identity.
• Maintain content calendar, assets, and timelines.
• Assist with marketing budget and planning.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in a content-focused marketing role, ideally within luxury cruise brands, travel, or hospitality.
• Exceptional writing and storytelling skills, with the ability to tailor content to affluent audiences.
• Strong understanding of luxury branding and experience working with high-end clients or products.
• Creative mindset with experience in developing engaging content across multiple platforms.
• Ability to manage projects from concept to completion, ensuring deadlines are met.
• Familiarity with content management systems and CRM tools.
• Knowledge of the luxury travel landscape is a plus.
• Languages: English and French is a plus.
• An excellent relationship builder, confident in working with other teams and leaders; you’re passionate about what we can achieve together.
• Excellent verbal and written communication skills. Ability to effectively communicate with internal and external stakeholders.
• Strong analytical and problem-solving skills. Ability to use data-driven insights to inform decision-making.
• Excellent networking and relationship-building skills to work in a cross-functional environment.
• Ability to adapt to changing market conditions and implement effective strategies accordingly.