Marketing & Communications Strategist

Global University Systems (GUS); Troyes; Sur place; EUR 42 000 - 56 000; Plein temps

Résumé du poste

Global University Systems (GUS) in Troyes is seeking a skilled communications specialist to promote the School of Tourism and the School of Design, both in France and internationally. You will develop and manage digital presence, coordinate external providers, and support marketing and recruitment events to raise awareness and attract applicants.

The role requires a Master’s degree in Communication/Marketing, strong editorial skills in French, good English, and hands-on experience with CMS,

Qualifications

• Master’s degree in Communication Strategy or Marketing.
• Significant experience in a similar role.
• Advanced proficiency in web tools: CMS platforms, social media, Google Analytics, Google Ads.
• Strong understanding of digital culture, including digital marketing and social media.
• Proficiency in design/editing software (Photoshop, Illustrator, InDesign, Lightroom).
• Excellent command of French with strong writing/editorial skills.
• Intermediate level of English.
• Project management skills (specifications, project follow-up, supplier coordination).
• Knowledge of the competitive business school environment is an advantage.

Responsabilités

• Contributed to defining and implementing the internal and external communication strategy, including media and non-media plans for SCBS, the School of Tourism, and the School of Design, in France and internationally.
• Developed and managed the digital presence: websites, social media, SEO (organic search) and SEA (paid search).
• Wrote, edited, and managed web and offline content, including production of digital and multimedia assets.
• Led website redesign and development projects.
• Produced photo and video content, including shooting and post-production editing.
• Supported the organisation of marketing and recruitment events: direct marketing campaigns, trade shows, forums, and open days.
• Coordinated external providers such as web agencies, communication agencies, video production companies, and printing suppliers.
• Conducted ongoing monitoring of emerging technologies and digital trends.
• Provided technical communication support to internal departments as needed.
• Produced regular activity reports and performance tracking.

Formation

Master’s degree in Communication Strategy or Marketing

Significant experience in a similar role

Project management

Teamwork

Creativity

English (intermediate)

Outils

CMS platforms

Google Analytics

Google Ads

Photoshop

Illustrator

InDesign

Lightroom

Description du poste

Global University Systems (GUS) in Troyes is seeking a skilled communications specialist to promote the School of Tourism and the School of Design, both in France and internationally. You will develop and manage digital presence, coordinate external providers, and support marketing and recruitment events to raise awareness and attract applicants.

The role requires a Master’s degree in Communication/Marketing, strong editorial skills in French, good English, and hands-on experience with CMS,