Marketing Communication Manager F / H

Framatome; Paris; Sur place; EUR 50 000 - 90 000; Plein temps

Résumé du poste

Ein innovatives Unternehmen sucht einen Marketing Communications Manager, der die Markenbekanntheit und Sichtbarkeit steigern soll. In dieser spannenden Rolle sind Sie verantwortlich für die Entwicklung und Verwaltung des Markenportfolios sowie die Umsetzung von Marketingplänen in Zusammenarbeit mit verschiedenen Geschäftseinheiten. Sie werden auch die Hauptveranstaltungen leiten, an denen das Unternehmen teilnimmt, und sicherstellen, dass die Produkte und Dienstleistungen optimal präsentiert werden. Wenn Sie eine Leidenschaft für strategisches Marketing und eine proaktive Teamarbeit haben, könnte diese Position genau das Richtige für Sie sein.

Qualifications

• 10 Jahre Erfahrung in einer vergleichbaren Rolle, idealerweise im industriellen Umfeld.
• Fließend in Englisch mit soliden Kenntnissen in strategischem Marketing.

Responsabilités

• Entwicklung und Verwaltung des Markenportfolios von Framatome.
• Definition und Implementierung des Corporate-Marketingplans.

Connaissances

Strategic Marketing

Market Research

Digital Tools Understanding

Project Management

Team Collaboration

Formation

Master's Degree in Business or Management

Engineering Degree

Outils

Office Automation Tools

Description du poste

The Marcom Manager directly reports to the Marketing and Innovation Head; she or he is assisted by Marketing Analysts. The objectives of the role are to increase awareness and visibility of the Framatome brands and offers on the marketplace. Therefore, the scope of responsibilities of the Marketing Communications Manager are:

Framatome Brand Management

• Develop and manage the brands portfolio of Framatome accordingly with the market needs.
• Ensure that the defined brand rules and governance are in place and applied throughout the company including its subsidiaries.

Marketing Communications

• Define and implement the Corporate marketing plan in relation with the Business Units.
• Roll out the marketing plan by using and enhancing our channels (Framatome customer newsletter, Framatome website, social networks, etc.).
• Develop and manage the global marketing campaigns when needed.
• Monitor and analyze web analytics from our campaigns and digital tools and make them available within the organization.

Events

• Manage main events to which Framatome participates (WNE, WNA Symposium, NNF, Euronaval).
• Manage the biannual review of events and conferences to which Framatome participates worldwide and ensure that they match Framatome business priorities.
• Prepare and share a yearly review with BUs, entities, and the management.
• Together with the technical advisor and the BUs, ensure that the products and services of Framatome are well represented on our promotion platforms: Solutions Portfolio and Engage!

Professional Organizations

• Define organizations in which Framatome should participate.
• Perform a yearly review of Framatome presence in these events and conferences.
• Manage the yearly budget of membership fees.

Coordination

• Ensure proper information and collaboration with the BUs to increase all entities efficiency.
• Ensure coordination with the Corporate Communications Department for Brand topics and major campaigns and events.

Profile

You are a graduate of an engineering school, or have a Master's degree in business or management.

You have around ten years' experience in an equivalent role, preferably in an industrial environment and/or B2B activities. Commercial experience would be a plus.

You will have solid skills in strategic marketing and market research, as well as an understanding of IT so that you can keep abreast of developments in digital tools and network management.

You are fluent in English and have a good command of office automation tools.

You know how to keep track of deliverables and associated milestones.

Finally, you are autonomous, proactive, and enjoy working in a team and in project mode.